Presentation Elemental branding agency

transcript

BrandingCorporate & personal identityGraphic designIntegrated campaigns

B R A N D I N G A G E N C Y

PROCESSES

Market research

Marketing analysis

Potential buyer pattern creation

Brand positioning

Thinking Creating brand image

Visual and verbal identification system development

Branding the required carriers

Multyplying

Communication strategy

Content creation

Integrated campaigns

Launching

- Brand team and company leaders interview- Research centers data analysis- Communication with company competitors using image of a client- Revealing needs and problems of the market

- Defining goals and mission of the brand- Brand history creation

- Defining gender, age and social status- Product interaction and communication strategy- Developing means of having influence on buyers decision

Market analysisand research

Positioning

Potential buyer pattern creation

THINKING

- Unique logo development- Choosing the corporate font and color pattern- Creating additional and auxiliary identifications- Setting guidelines for corporate style usage

- Brandbook- Guideline

- Associative array creation- Setting received data to work

Identification systems creation

Branding the carriers

Brand image development

MULTIPLYING

- Briefing for defining the key messages of advertising campaign- Creative ideas development- Concept definition

- Advertising content creation- Process of interaction between client and product monitoring- Prompt reaction on buyers reviews and reaction depending on previous stage result

- Escaping the unified Key – Visual system- Using any channels of communication- Long term involvement in communication with brand

Communicationstrategy

Content creation

LAUNCHING

Ukraine, USA, GB,Germany, Singapore, Russia

GEOGRAPHY

Branding

Corporate and personal identics

Graphic design

PROJECTS

Yanair

Young and ambitious YanAir company leaded by Yaroslav Agafonov came to the market of passenger and cargo aviation services back in 2013. The company decided to bet not only on service but as well on exterior of its planes such as Airbus 320, Saab 340 and Boeing 737. Together with Ideas Bureau we developed symbols, decorated the planes and created the company visual symbols system

BrandingIdenticsGraphic design

Project developedin partnership with Ideas Bureau

molodist

This year this event, that is considered by FIAPF to be one of the biggest events in film making in Eastern Europe and Ukraine is having its anniversary. The renewed design became one of the biggest gifts for participants and visitors of the festival. One of the top lucky catches of campaign was to input the anniversary figure of 45 to the show logo. It became one of key features of the event. The response was crazy attendance of festival in one of Kiev’s biggest expo centers..

BrandingIdenticsGraphics design

Project was made together with Kit – marketing agency

KOVALSKA

the group has included 16 enterprises that source raw materials, produce building materials, and perform construction works. We renewed the logo, symbolics and visual system of the holding in cooperation with gaiday.com

Project was made together with Gaiday.com

IWA is a first academy of professional sommeliers in Ukraine. The dictionary of special wine lexis is the basis to the designs. Innovative for our country there will 3 levels of studies, certificates on level of government, foreign speakers and practical tours to winemaking regions with possibility to make own wine plus studies of English and sensor analysis.All kinds of wine will be available for students due to a vast collection from entire world

Project developed in partnership with Kit-marketing.

creopop

Worthy startups find investors very fast. One of successful presentation main factors is persuasive looks of a product that gives accurate understanding of products goal and mission together with benefits for buyer. CreoPop 3D is a pen developed in USA and manufactured in Singapore. Its main difference from analogs is cold temperature filling. This is a totally new level of safety and comfort. This idea was expressed both in logo and visual style. Unlimited field for creative decisions plus cold filling of the pen. As a result we have good sales in 48 states of the US.

Developed for Visualizers

surfancy

This interactive deck is a genius idea of Litvinovich brothers. The price of the device is 10 times lower than competitors offer. The key feature that the deck itself does not exist, instead of it there are 2 special planks that form and control any flat. Would it be interactive screen, a wall, floor, window, screen – there is no problem. The geometry of identics has perfectly displayed the products functionality. As a result this project has got first investment in Singapore equal to $75 000.

Developed for Visualizers

PILIGRIM

We developed symbolism of palliative help clinic. As a result we came to graphic combination of the timeand the sea in this delicate subject. The impression we wanted to create that the journey goes on and just a mission or a journey is over but that is not yet the end of the game.

fit&gym

Corporate style for a gym in Dnipro city. Main condition of the brief was refusing from usual decisions of the sphere. After seeing the gym building we made a decision to return to the vintage, old style. It has resulted in good reviews and marks from top resources dedicated to branding and design.

Project developedin partnership with Polk studio

ukrainianagency

The client is an independent company that gives communicational consulting services to politicians, national and international companies. One of main agency tasks is to help to form positive image of Ukraine. Our mission was to create modern identics with ethnic motives. This decision was very much welcomed in Europe, at the exhibitions of Ukrainian artists. An interactive installation completed the project well.

BrandingIdenticsGraphics designWeb design

aquavita

Online airfare tickets service. This company became number one for booking airplane tickets in Ukraine. The company made agreements with top players of the market such as Lufthansa, Dertour etc. Within 150 business days we managed to create unique designs, more than 50 unique pages having totally renewed the corporate style of the company.

Web design2013

endorphin

This service has a policy of a closed dating source, registration on which is restricted by buying a special membership card. The goal market of the project is European and American. We worked on its interface, design and codes. After completion the project team has received a 500.000 USD worth investment on an annual Startup Day festival in the US.

BrandingIdenticsWeb design

miracle me

On the brink of Ukrainian product popularity small enterprise located in Kiev region that specialized on kids clothing design and manufacturing decided to start its own brand. Unique molds, high quality materials, and competitive price made the difference between the company and its competitors. But only a small number of parents knew about the company. Complex branding gave a new breath to the project and allowed to make a first big step – to open its brand shop under their own trademark in one of Kiev malls. In a year this business developed and currently there are 6 shops of the trademark in Kiev.

ANI LORAK

There is no big difference in working with a “star” project and a manufacture company for us.In every situation we look for a correct concept that solves the task we have.

BrandingIdenticsWeb design

We developed one of Pepsi commercial actions landing page.On that page you enter the promo

IllustrationWeb design

patriot

Our company created design for Ukraine produced drone named “Patriot”. Main tasks of the project are as follows:1. Save at least one life. Using the drone is a wonderful alternative for battle scouting.2. To save the drone. In the war zone a sniper is a drones main enemy.

We took Dazzle camo. The concept was in blurring the line of sight. With this camouflage usage is very difficult to understand distance to the object and this way the chance of hitting it is much lower.

PEOPLESFRONTLINE

Back in 2014 we were involved in the Peoples Frontline election campaign. The project was controlled by gaiday.com and our task was creation of symbolics, art – direction and visual style of this political power.

Project was made together with Gaiday.com

There are a projects in our portfolio that can be told about a lot. The story would be about birth of partnership, and what problems have we encountered in solving the tasksand achieving the goals. All that is a very interesting story but what matters more on professional stage is a result. And our efforts resulted in this political power’s identics.

BrandingCorporate & personal identityGraphic design

The RightSector

blackthorn

We created identics and style for this private military company. Having studied the analogs who have headquarters on the territory of the US and some other countries we came up to unified visual solution that allows to pass the spirit and principles of this military contractors company to a potential client.

BrandingCorporate IdentityGraphic design2013

UkrainePresidentSite

Back in 2006 we created the second version of President’s website.It had 10 years of successfulwork and officially represented3 presidents. In 2016 the designwas renewed.

Web design2006

Thank youfor your attention!

Kirill Kirichenko+38 (099) 156-47-22

kirichenko@elemental.agency

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