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A PRESENTATION BYYUSUF A . AND SEBASTIAN E.
Food retail sector in Brandenburg a.d.H. from
2005-2011
Summary
1. Brandenburg – short overview2. Brandenburg – retail industry3. Brandenburg – retail food industry4. Brandenburg – future developments of retail
industry5. Literature6. Thanks
Brandenburg – short overview
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Brandenburg – short overview
Catchment area of the retail trade market in Brandenburg
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Brandenburg – short overview
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Population in Brandenburg 2010
Brandenburg – short overview
region area 228,8 sqkminhabitants 71.778 ( as of Dec 2010 )density of population 314 people per sqkmTypical economy in Brandenburg:
Steel industry with „Elektrostahlwerk“ of the Riva Company
„Heidelberg Druckmaschinenbau AG“ Energy Supply through „Stadtwerke Brandenburg“ Food retail industry
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Brandenburg – short overview
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GDP per Head in Brandenburg a.d.H in 2003 in Euro
Brandenburg – short overview
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GDP in Mio Euro in the country of Brandenburg covering 2000 - 2009
Brandenburg – short overview
Some facts about the GDP in Brandenburg: From 1998-2003 Brandenburg increases the GPD only
by 2 % while the countrys average was 9% It took the 5th place of GDP / head from all regions in
the country of Brandenburg This bad ranking is resulted in a job losses in the core
industry which degrades Brandenburg as regional working centre
This weakening of course influenced the employement and the commuting ratio (=Pendlerquote)
By increasing the service industry and retail industry Brandenburg could adjust the loss in the construction industry
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Brandenburg – retail industry
Statistics say that in 2010 every people of Brandenburg has a retail trade buying power of 5.320 Euro to spend
From this buget 66% (3.510€) go to the non-food market and 1810€ (34%) to the food industry
Buying power indicator is 89,7(2010) and therefor 10,3 % below germanys average
When looking at the population of about 72,000 Brandenburg as a relevant market buying power of 342,6 Mio. Euro
That makes about 116,5 Mio. Euro for the food industry
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Brandenburg – retail industry
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Retail Market relevant buying power for different groups of goods in Brandenburg a.d.H in 2010
Brandenburg – retail industry
Selling space development in the retail market in Brandenburg from 1980-2010
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Brandenburg – retail industry
In Brandenburg we have the following retail industry markets: 3 self service market places 4 supermarkets 5 retail food markets 8 clothing shops 1 company that sells toys 2 electrical related businesses 9 furniture shops 8 self construction markets
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Retail Food Market in Germany
Rang Company sales volume 2008 in Mio. Eur
sales volume 2007 in Mio. Eur
Number of branches 2008
Number of branches 2007
1 Aldi 24.500 23.398 4.267 4.235
2 Lidl 14.725 14.280 3.036 2.902
3 Penny 6.798 6.337 2.080 2.008
4 Plus 6.734 6.997 2.700 2.766
5 Netto 5.850 4.025 1.422 1.279
6 Norma 3.000 2.925 1.355 1.316
Sales volume of the 6 biggest retail food companys in germany in 2008/2007
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Brandenburg – retail food market
The big retail food market in Brandenburg an der Havel :
1. ALDI-Markt/Sud2. LiDL3. PENNY Markt4. Plus5. Netto6. NORMA
Brandenburg – Retail Food Market
Type : German multi-national Industry : Retail (grocery) Founded : 1961 Key people and Headquarters : Theo Albrecht, Aldi Nord in Essen Germany Karl Albrecht, Aldi Süd in Mülheim an der Ruhr Products : Mainly own branded, few larger brands Revenue : US$ 58 billion (2008) according to
Deloitte Website : www.aldi.com
Number of branches in Brandenburg a.d.H : 3
Type : German multi-national Industry : Retail (Grocery) Founded : 1930s Headquarters : Neckarsulm, Germany Chairman : Klaus Gehrig Products : Mainly own brand, with a few larger
and regional brands Revenue : € 42 billion (2010)[1] Website : www.lidl-info.com Number of branches in Brandenburg a.d.H : 3
Brandenburg – Retail Food Market
Brandenburg – retail food market
Type : Subsidiary of REWE-Zentral AGIndustry : RetailFounded : 1973Headquarters : Cologne, GermanyManaging Director : Alain CaparrosProducts : Discount storesRevenue : €8,7 billion (2006)Website : www.penny.deNumber of branches in Brandenburg : 1
Brandenburg – retail food market
Type : GmbHIndustry : Food retailingFounded : 1972Headquarters : Mülheim an der Ruhr,
GermanyKey people : Michael HürterRevenue : € 10 bn (2006)Website : www.plus-online.de
Number of branches in Brandenburg : 1
Type : AG & Co. KG Industry : Food retailing Founded : 1928 Head Quarter : Maxhütte-Haidhof, South Germany Key people : Franz Pröls, Manfred Karl, Claus Leitl
& Martin Schnellinger
Employee : over 64,000 Revenue : approximately 10 billion € (2009) Website : www.netto-online.de
Number of branches in Brandenburg a.d.H : 6
Brandenburg – Retail Food Market
Brandenburg – Retail Food Market
Type : GmbH Industry : Retail (Grocery)Founded : 1960Headquarters : Nürnberg, GermanyProducts : Mainly own brand, with a few
larger and regional brandsRevenue : about 6 billion EuroWebsite : www.norma-online.de
Number of branches in Brandenburg a.d.H : 3Phone Number: 033830 658-0
Brandenburg –retail food market
The strong increase in the sales area combined with limited market volume share resulted in a loss of sales area productivity
This results in higer competition and showed a tendence to reduce working costs -> loss in service quality -> lots of small merchants had to quit
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Brandenburg – retail food market
The competitive constraints(=Wettbewerberdruck) follows a development of so called german food -„discounters“
The food retail market price war is the biggest here in germany when looking at other european countrys
Since 1990 the share of sales of the discounter in the food market has risen from 23,7% to 42,4% in 2007 For the future: it is still rising Biological food helped the discounter to get new customers
The loss goes to the field of small self food stores and supermarkets
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Brandenburg – retail food market
Share of sales in the retail food industry from 1991 – 2007 in %
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Brandenburg – retail food market
Developement of Sales area in Brandenburg from 2007/2011
Increase results in new shops of Netto Marken Discount, Netto Supermarket,Rewe in Sankt Annen Galerie And a retail shop for drinks
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Brandenburg – retail food market
Buying power related to group of goods in Mio. Euro
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Brandenburg – retail food market
Buying power related to group of goods in 2011
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Brandenburg - future
Scenario A: decrease of population (-14%), constant market share Scenario B: decrease of population (-10%), slightly increasing market share
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Brandenburg - future
Predicted population of 67,000 in 2020 in Brandenburg a.d.H.would result in a buying power of about 356 Mio EuroAnd 121 Mio. Euro for the retail food industry – based on current calculations from this presentation
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Literature
Quelle 1 - http://www.lbv.brandenburg.de/dateien/stadt_wohnen/Stadt_BRB.pdf Quelle 2 - http://de.wikipedia.org/wiki/Brandenburg_an_der_Havel Quelle 3 -
http://www.stadt-brandenburg.de/fileadmin/pdf/80/Allgemeines/Brandenburg_adH_EHK_110718.pdf
Quelle 4 - http://www.statistik-berlin-brandenburg.de/Publikationen/Stat_Berichte/2011/SB_P1-5_j01-09_BB.pdf
Quelle 5 - http://www.stadt-brandenburg.de/fileadmin/pdf/63/Stadtentwicklung/Fortschreibung_Masterplan_2011/Anlagen/05_Bevoelkerung_07-06-2011.pdf
Quelle 6 - http://www.statistik-berlin-brandenburg.de/produkte/zeitschrift/2008/HZS_0806.pdf
Quelle 7 - http://de.wikipedia.org/wiki/Lebensmitteleinzelhandel Quelle 8 - http://en.wikipedia.org/wiki/Plus_(supermarket) Quelle 9- http://de.wikipedia.org/wiki/Lebensmitteleinzelhandel
Thanks for watching