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V REGIONAL LISBON DEBATE 10th may 2010
“Corporate Social Responsibility: a multistakeholders’ approach to Sustainability in times of turmoil”
SPONSOR: CTT
Members
Founded 8th November 2006 in Brussels
by 80 in-house Communication Directors
Presently 1.390 members / 26 portuguese and
growing
38 nationalities
A broad range of represented topics/industries
65 Regional Debates / 5 Lisbon 1.200 participants / 149 portuguese Best Case presentations Discussions Networking
Regional Debates
European Communication Summit
July, 1nd – 2nd 2010, Brussels The Square Brussels
400 communication professionals from
all over Europe
55 high-ranking speakers on 25 keynotes, best cases and panels
EVALUATION
V Regional EACD Lisbon Debate “Corporate Social Responsibility: a multistakeholders’
approach to Sustainability in times of turmoil”
Promotion of Event
- 12th April - Send of Press release - Sending of invitation to Communication Contacts through my Linkedin
network (198 contacts) - Post of Event in Facebook, Linkedin and The Star Tracker - Post of Event information in Facebook (+700 contacts), Linkedin (+500
contacts), Plaxo (+350 contacts), Twitter, The Star Tracker (+1.700 contacts), RS 100 Fronteiras, Clube Ibérico
- 6-7th May - Send of invitation to Media attendance: LUSA Press Agency, Business media
(Diário Económico, Jornal de Negócios, Exame, Vida Económica), Internet (Diário Digital, Portugal Diário, Agência Financeira, VER), TV (RTP, SIC, TVI, Economico TV), Radio (TSF), general newspapers (Sol, Expresso, Visão, Sábado), Human Resources magazines (Humanet, RH Magazine), Communication magazines (Meios & Publicidade, Briefing, Marketer): None attended
- Management of interviews with Yannis Freris: Diário Económico, Jornal de Negócios and Briefing: NONE showd interest
- Reminder Post on Social Media: Facebook, Linkedin, Plaxo, Twitter, The Star Tracker, RS 100 Fronteiras, Clube Ibérico
Registrations / Attendance
- 42 Inhouse Communication Professionals registered - 2 PR Agency Professionals registered - Total: 44 registrations - Attendance - 19 communication professionals + 5 Speakers and attendees
(Luis Andrade, Lara Tropa, Luis Paulo, Yannis Freris, Rui Martins)
- Total: 24 professionals - After a short welcoming and information regarding EACD –
members, activities and initiatives -, preview of EACD Video instead of powerpoint presentation
Program
1. Overall impression
Very Poor 12345Very Relevant 6
Overall Impression
Relevance of Lisbon Debates
2. Relevance of Debates
Very Poor 12345Very Relevant 6
Rate Case Studies: Luis Paulo, CTT
Case study Luis Paulo CTT
Very Poor 12345Very Relevant 6
Rate Case Studies: Lara Campos Tropa, IBM Portugal
Case study Lara Campos IBM
Very Poor 12345Very Relevant 6
Rate Case Studies: Yannis Freris, Gefyra
Case study Yannis Freris
Very Poor 12345Very Relevant 6
Opportunities for networking
4. Networking
Very Poor 12345Very Relevant 6
Overall organisation
5. Overall organisation
Very Poor 12345Very Relevant 6
Recommend Regional Debates to colleagues
6 Recommend to colleagues
YesNo
Qualitative feedback
- Additional feedback: • Acess to photos and presentations
- Topics for future Debates: • Communication performance indicators; Reputation
Management; Social media / Social networks and networking (theme of the IV Debate); Internal Communications; Crisis management; Storytelling; Stakeholders engagement; Finantial impact of climate change
– Speakers to be invited • Al Gore
– Other initiatives • More CSR Workshops
– Attendance quite sufficent for networking vs Poor attendance leading to delayed start and ending beyond schedule, therfore little opportunity to networking
Thank you for your attention!
For further information, please visit: www.eacd-online.eu
Rui Martins
Corporate Communications and Public Affairs Director at Dianova Portugal & Regional Coordinator for Portugal
rui.martins@dianova.pt