Presentation Master Abridged 0812

Post on 13-Apr-2017

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transcript

BRAND STRATEGY“A brand for a company is like a reputation for a person. You earn

reputation by trying to do hard things well.”

Jeff Bezos

BRAND BOOKS AND IDENTITY

MARKETING“Marketing is too important to be left

to the marketing department.”

David Packard

WEB, CATALOG & TV

PRINT & DISPLAY

DISPLAY DEVELOPMENT

PR & SPECIAL EVENTS

Footprints Architect

RETAIL“We said, let’s design this store

around their life experience. We said there’s a bigger idea. Let’s design it around the customer’s life, not the moment when they’re in the store.”

Ron Johnson

Friend Store Build-out

FRIEND STORE CONCEPTFriend Design Model

FRIEND STORE EXECUTION

PRODUCT DESIGN“The urge for good design is the same as the urge to go on living.”

Harry Bertoia

TREND FORECASTING AND CONCEPT DEVELOPMENT

Birkis Redesign

DRAWING AND PROTOTYPING

SPECIFICATION DEVELOPMENT