Post on 18-May-2015
transcript
Media Fruit Cakes on
Cross media and peer production
Stefan Gaarenstroom, Thierno Kensenhuis, Elise van de Velde and Kim Christiaansen
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media fruit cakes peer production
‘Peer production of content will structurally alter production processes in the creative industry we examine on our blog’
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media fruit cakes peer production
"They want control over their media, instead of being controlled by it.”
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media fruit cakes peer production
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media fruit cakes peer production
Social Standing
Recognition
Fun
Instrumental Value
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media fruit cakes peer production
Scarcity
- Creativity- Attention- Time
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media fruit cakes peer production
Scarcity
- Computation resources
- CommunicationResources
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media fruit cakes peer production
[Brands]
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media fruit cakes peer production
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media fruit cakes peer production
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media fruit cakes peer production
"Our vision with Marika was to help a national broadcaster establish a new, intimate relationship with its viewers, reaching audiences that have left the sofa for the keyboard, audiences that demand much more than passive entertainment."
Christopher Sandberg (writer)
[public broadcaster]
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media fruit cakes peer production
[Gaming platforms]
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media fruit cakes peer production
Crowdsourcing
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media fruit cakes peer production
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media fruit cakes peer production
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media fruit cakes peer production
Social Standing
Recognition
Fun
Instrumental Value
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media fruit cakes peer production
[commercial broadcaster]
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media fruit cakes peer production
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media fruit cakes peer production
‘Peer production of content will structurally alter production processes in the creative industry we examine on our blog’
Peer production as highest level of involvement in cross media campaigns.
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media fruit cakes peer production
* Uses and gratifications: media use is still dominated by consumption
* Scarcity of time and attention remains a problem if every brand or media company get’s into peer
production.
No.
Well at least not structurally.
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