Post on 22-Jan-2015
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Project Report on Industrial Training
Presented by:
Gagan Handa
94972238165
Under Guidance of:
Ms. Shilpa Jain
Faculty, PCTE
Indian Sanitary Market India is projected to be at no.3 in
consumption of plastic products in world by end of 2010.
At present, the housing demands are on a rise.
Growth rate of 3-4% in the industry. India is on a verge of becoming the
biggest manufacturing hub for international sanitary wares brands.
Major Players of Indian Piping Industries
Finolex Industries Ltd. Plastiblends India Limited AGA Group International Corporate Resource Group ACRY Plus Kay Kay Global Suppliers Other Plastic Companies
The chief advantages of PVC
Light weight Toughness Rigidity Economical in laying, jointing and
maintenance Ease of fabrication
Mission & Vision
Mission Statement
To conduct business with ethical practices and WALK OUR TALK.
To ensure the culture of utmost respect and empowerment to individuals and be a catalyst in enhancing their competencies.
Vision Statement
To offer consistent Products and Services with uncompromising quality supported by continuous improvements and innovations thereby exceeding Customer’s expectation.
Historical background of the Group
Founded in 1942.
Handling volumes of over 100,000 tonnes of polymers annually.
Offer the widest and most comprehensive range of plastic products in India.
With a market share exceeding 50%, the company remains the undisputed leader in India.
Exports to over 70 countries worldwide.
Location of units Daman Derabassi Durgapur Guwahati Halol Hosur Jalgaon Kanpur Dehat Khopoli Khuskheda Kolkata
Malanpur 1 Malanpur 2 Manesar Mumbai Nandesari Noida Pondicherry Silvassa Talegaon
Location of Offices Ahmedabad Bangalore Chennai Delhi Hyderabad Indore Kochi Kolkata Mumbai
Product Spectrum Moulded Furniture. Storage & Material Handling Products. Petrochemicals. XF Films & Products. Performance Films. Industrial Moulded Products. Protective Packaging. Plastic Piping System.
Market Served Domestic Market
Supreme is having its market all over India.
Foreign Market
UK Australia New Zealand US
Board Of Directors B L Taparia, Chairman M P Taparia, Managing Director S J Taparia, Executive Director V K Taparia, Executive Director B V Bhargava, Director E B Desai, Director H S Parikh , Director N N Khandwala , Director S R Taparia, Director Y P Trivedi, Director
Quality Policies Supreme aspire to Total Quality. Several of plants are ISO certified for their
quality management systems, safety, norms, and environmental performance standards.
It is indicative of our larger quality consciousness that helps us to make superior products, exceed the expectations of our existing clients, and win new customers with confidence.
SWOT ANALYSIS
Strengths
Comprehensive quality policy.
Wide distribution network throughout the country.
The biggest R&D facility in the industry.
Varieties of products in the market.
Weaknesses
Lack of advertisement.
Lack of market research in north region.
Poor distribution channels in north region.
Opportunities
There is a huge untapped demand for supreme pipes in domestic market.
Due to urbanization in the country, a huge growth prospect is there.
Dealers showing interest in selling product of supreme.
Threats
Increase in prices of raw material.
Expensive power and labour.
Incoming of foreign products and technologies.
High market share of competitors.
Liquidity Ratio Analysis
YEAR CURRENT RATIO
LIQUID ASSET RATIO
2006-07 1.05 0.71
2007-08 1.03 0.67
2008-09 0.97 0.53
Profitability Ratio YEAR GROSS PROFIT RATIO
NET PROFIT RATIO
2006-07 0.33 0.043
2007-08 0.34 0.039
2008-09 0.36 0.059
Overall Profitability Ratio
YEAR RETURN ON SHARE HOLDER’S FUND
RETURN ON EQUITY CAPITAL
EARNING PER SHARE
2006-07
22.15%
1.816
18.16
2007-08
20.39%
1.850
18.50
2008-09
33.81%
3.833
36.64
Trend Analysis Of Turnover
Rate of Growth
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
2004-05 2005-06 2006-07 2007-08 2008-09
Turnover
Rra
te o
f G
row
th
Rate of Growth
Trend Analysis Of Net Profit
Rate of Growth
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
100.00%
2004-05 2005-06 2006-07 2007-08 2008-09
Net Profits for the Period
Rate
of
gro
wth
Rate of Growth
Introduction To The Project
The study is undertaken to know the dealer’s
perspective while selling a product and to understand how the Supreme company is different in marketing its product.
Title of The Research
A Study of Supreme Plastic Pipes in Amritsar Sanitary
Market
Need of The Study
It is vital for any organization if it is not able to sell it’s products as per potential of market especially when it’s competitors are doing it very easily.
So it becomes important for the organization to understand the perspective of their dealers and expectations of the customers by which the company can make the necessary changes.
Objectives of The Study
To find the brands preferred for Plastic PVC Pipes by sanitary dealers of Amritsar.
To know the dealer’s awareness regarding CPVC and PPRC Pipes in Amritsar.
To find the new dealers for Supreme Co. in Amritsar.
Scope of the Study
The study of this project is confined to Amritsar city only. This study was conducted to know the market prospects of supreme plastic pipes in Amritsar.
Research Methodology Type of research
Descriptive research Data sources
Primary data Schedule
Secondary data Textbooks, Company profile Magazines
Contd…
Sampling Plan Universe : All Sanitary dealers of Amritsar Market. Population: All Sanitary dealers of Amritsar Market. Census survey
Contd…
Research instrument Structured Schedule.
Methodology Data was collected by giving
schedules to the respondents (personal interview).
Limitations of the study Information given by the respondents
may be biased. The major limitation was data
availability. The company did not disclose dealers list in Amritsar so it was quite difficult to find each and every shop of sanitary through out the city.
Limited time. Non co-operation from the respondents.
Data Analysis
4.1 No. of Sanitary Dealers involved in Pipes Business
No. of Respondents
269. 98%
6. 2%
Yes No
4.2 Types of pipes in which dealers are dealing
0
50
100
150
200
250
300
CI (cast iron)pipes
GI pipes DI (drainagepipes)
PVC(polyvinylchloride)
pipes
1 2 3 4
No of Respondents
% age
4.3 Main brands in GI pipes
0
50
100
150
200
250
300
No
. Of
Rep
on
ses
different market players of GI pipes
No. of Respondents
Percentage
4.4 Dealers dealing in Various PVC pipes brands
0
50
100
150
200
250
300
Fin
olex
Pra
kash
Kis
san
Sup
rem
e
prin
ce
Tiru
pati
othe
rs
1 2 3 4 5 6 7
Different Brands of PVC pipes
No of Respondents Percentage
4.5 Dealers who are not involved In Piping Business their Perception Regarding Famous Players Of PVC Pipes
No. of Respondents Name of Brand
6 finolex
4.6 Monthly Turnover of Dealers
0
20
40
60
80
100
120
less than 50,000
Between 50000to 1,00,0000
Between1,00,000 to5,00,0000
More than5,00,0000
turnover slab
no. o
f res
pond
ents
No. of Respondents
Percentage
4.7 Brands Recommended by the dealers
0
50
100
150
200
250
Finolex Prakash Kissan Supreme Prince Ti rupati Others
Brands Recommended by Dealers
No.
Of R
espo
nses
No of Responses
Percentage
4.8 Reasons for Recommending Brands by Dealers
0
20
40
60
80
100
120
140
Brand image Well established Competitive Price Good quality Less complaints
1 2 3 4 5
Reasons for Recommending Brands by Dealers
No
. O
f R
esp
on
ses
No. of responses Percentage
4.9 Different brands demanded by customers
0
50
100
150
200
250
Finolex Kissan Prakash Supreme Prince Tirupati Others
Different brands asked mostly by cusyomers
No
. o
f R
esp
on
ses
No. of Responses
percentage
4.10 Dealers’ awareness about PPRC Pipes
0
20
40
60
80
100
120
140
160
180
200
No. of Responses Percentage
awareness about PPRC Pipes To Dealers
No
. O
f R
esp
on
ses
1 Yes
2 No
4.11 Dealers dealing in PPRC Pipes
020406080
100120140160180200
No. of Responses Percentage
Response of Dealers whether sell PPRC pipes
no
. o
f re
sp
on
ses
Yes No
4.12 Market Share of Different Players in PPRC Pipes
0
5
10
15
20
25
30
35
Fusion Sfmc Amitex Supreme Prince Vectus Others
1 2 3 4 5 6 7
Different Brands od PPRC pipes
No
. O
f R
esp
on
ses
No. Of Responses
4.13 Dealers awareness about CPVC Pipes
0
20
40
60
80
100
120
140
160
No. of Responses Percentage
Awareness to dealers about CPVC
No
. O
f R
esp
on
ses
Yes
No
4.14 Dealers dealing in CPVC Pipes
0
20
40
60
80
100
120
140
160
No. of Responses Percentage
dealers deals in CPVC Pipes
No
. O
f R
esp
on
ses
Yes
No
4.15 Market Share of Different Players in CPVC Pipes
0
10
20
30
40
50
60
70
80
Astral Ajay Ashirwad Supreme Others
Different Brands of CPVC
No.
Of R
espo
nses
No. Of Responses
4.16 Dealers interested in keeping PVC pipes of Supreme
020406080
100120140160180200
No. of Responses Percentage
Dealers interested in keeping stock of Supreme
No
.of
Res
po
nd
ents
Yes No
4.17 Suggestions by dealers
020406080
100120140160180200
Prices should bedecreased as per
competiors.
More advertisementshould be done.
Supply should beimproved.
No Suggestion
Suggestions By Dealers
No
. o
f R
esp
on
ses
No. of Respondents Percentage
Findings The company has low brand awareness due to
very less advertisement.
Almost everyone wants to deal with supreme for that the co. needs to set competitive price.
Most of the respondents expect quality, low price and availability of products.
Dealers usually recommend any brand because of good margin and long credit period.
Contd… There is huge untapped market for supreme
industries especially in PPRC and CPVC Pipes as very few dealers are involved in these pipes.
The market’s biggest Player is Finolex.
Supreme pipes are demanded by customers who are more concerned about quality than price.
Conclusion
The quality of supreme is very good.
The finolex is the biggest competitor of the company.
There is a huge growth chance for the company.
Company has to increase the availability of it’s products in the region.
Suggestions
The company should advertise more to make its product aware to the people.
The company should concentrate on decreasing the cost of pipes with same quality.
The company should improve it’s supply chain management.
Thank You