Post on 07-Aug-2015
transcript
LA New Product Development Team
www.lanpdt.org
by Avery Lorenzato, Pranay Uttamchandani, and Konstantin Dolgan
Top Dawg New Venture Championship 2015
GRAPHENO
GRAPHENE
PAINT
+ =GRAPHEN
O
$500,000 5% equity
Problem
June 18, 2013, H.R. bill 2417, SHEILD Act: The bulk-power systems as well as the defense critical electric
infrastructure must be shielded from EMI/EMP.
Conductive coating shielding is currently used for:
$2B market3.6% annual growth
and other…
Existing Solutions
+++
$$$
Expensive
Cu
$2.75/lb
Ni$5.72/lb
Ag
$16.4/lb
Gr$0.68/lb Low Cost=
Market
3% Annual growth
• EMI/EMP shielding conductive coating market: ~$2 BIL with an average 3% annual growth rate.
• Grapheno can capture approximately 10% of the conductive coating market (~$200M).
36%($2B
.)Conducti
ve Coatings
Other
Unmet Needs •IP: Patent pending•Stage of development: Betta testing•Same protection at fraction of a cost
Y-Shield Grapheno
$2000
$1400
Cost/server room
1600 sqft
1600 sqft
30% price reduction
•Servers across U.S: 62000•An estimated $122 M marketThat’s telecommunication alone!
ApplicationShielding a typical server room
Business Strategy
Metal manufacturers
MRI roomsPower
Telecommunications
Defense
Semiconductor Industry
Strategy
Approach early Adopters
•Willing to adopt Grapheno for quality testing at their respective facility•Use their test results to expand network outreach
Market • Engage in direct marketing
Client Base
Estimated break even volume: 12,000 gallonsExpected product life: 5-7 years (Re-purchasing period)
Grapheno$75/gallon
40 dB attenuation
Y-Shield$400/gallon
38 dB attenuation
Medical Sector
SemiconductorSector
Metallurgical sector
Business Model/Supply ChainCustomer
Patent
Graphene
Paint Manufacturer
Executive Team
• Technology guru• 30+ grants, 5 U.S.
Patents, 25 ROI’s• 5 commercialized
technologies
• Team and business manager
• LA NPDT Founder• Top Dawg NVC
2014 Prize winner
Chester Wilson CTO
Konstantin Dolgan
COO
Avery Lorenzato
IP and Marketing
Pranay Uttamchandani
R&D
Year 1: 7 employees (supply chain, accountant, sales rep. and operations)Year 5: 22 employees (20 full time and 2 part time)
• Student Representative at LATech’s IP Committee
• LA NPDT President• Founder of
Lorenzato Ventures LLC: startup experience
• R&D experience at LA Tech’s IFM
• Project management experience at LA NPDT
• Technology development experience
Employees:
Advising Team
Dave NorrisChief of Innovation @
LA TechCommercialization
Son Anh LeeProfessor @ LA
TechManagement
Richard KordalDirector of IP @ LA
TechIntellectual Property
Nicholas GrodenPhD Student @ LA
TechTechnology
William McCumber
Professor @ LA Tech
Finance
Ed MinerR&D @ Oracle
Technology
Ryan KeatingPartner @ Keating
ConsultingFinance
Arden MooreProfessor @ Tech
Technology
Competitive Advantage
Patented Technology
NO metals Easy Procedure
Eco Friendly
Low Cost$390/gal
$300/gal$305/gal
$600/gal
$75/gal
$400/gal
GRAPHENO
(cost)
Y-Shield(retail)
Sherwin Williams(retail)
PPG PRC-
DeSoto (retail)
AkzoNobel (retail)
MG Chemicals
(retail)
Development Plan & Milestones
• Developed and α-tested the technology• Patent pending• Licensing
agreement with LA Tech• Met with key
early adopters
TODAY
PAST
• Developed and pitched the investor deck• Got feedback on
the business plan at the Top Dawg New Venture Championship
IN 1 YEAR
• Acquire seed capital• Get grant from
DARPA• Run full scale
testing• Complete pilot
projects• Get experience
and feedback from the pilot projects
IN 2 YEARS
• Establish and organize the supply chain• Setup
manufacturing Conclude contracts with “early adopters”• Get feedback from
“early adopters”
LATER
• Expand and grow business• Continuous
improvement of customer relations, product quality, and the supply chain• Work on
reduction of cost and lead time
Financial Projections
1 1.5 2 2.5 3 3.5 4 4.5 5$0
$20 $40 $60 $80
$100 $120 $140 $160
$4 $17
$69
$7 $33
$145
Revenue Profit Before TaxYears
Million
s U
S D
ollars
Break-even in <1 year
1 2 30
200
400
600
800
25
140715
Years
Gallon
s (x
10
00
)
$280$238
$202
MSRP
Year 1 Year 3 Year 5
Sales Volume (gallons)
Revenue
MM
M
M
MM
K
KK
Financial Plan
Licensing fee
Employee training
Utilities and supplies
Marketing
Facility
Equipment
Emolyees
Out sourcing
Raw Meterials
5
6
10
23
25
30
200
384
890Annual Budget Breakdown
Cost
Scale: 1000
• Seeking $500K seed capital from angels to run pilot projects• Plan to match funds with DARPA
•A $1.6M startup operation• Expected ROI in about 2 years with 5% equity
Questions?
?