Presentation Ron Simpson - Dont Say Nothing - Technology Day

Post on 13-Nov-2014

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Fear Of Missing Out & The Art of Storytelling

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WHO AM I

Ron Simpson – 30 – Amsterdam – Creative Hybrid

Owner & Creative Director at Don’t Say Nothing: XX, XX, XX with XX, XX, XX

Owner & Creative Director at Please Don’t Tell: XX, XX, XX

Owner & Artist at Girls Love DJs: XX, XX,XX

Who I was:

Bacardi, TED, FunX, BNN, etc.

TECHNOLOGY DAY – TRAVCONNECTWoensdag 17 september 2014Polar Room, Jaarbeurs Utrecht

FOMOTHE ART OF STORYTELLING

By Ron Simpson

FOMO FEAR OF MISSING OUT

YOLO, OMDAT HET KAN,

Drijfveer, people buy because of why not whatAnd only what they trust

THE ART OF STORYTELLING

PITCH IT DON’T TELL IT

X x X = X2

MAKE LOVE NOT WAR

SAME SAME BUT DIFFERENT

Flyers, aanbiedingen, promo films etc.

LAYER CAKE

MAKE ART NOT CONTENT

ReclameRadioSocialPromoMuziek Boek

PUSH NAAR PULL

DRIJFVEER EXAMPLES

Limited EditionsAftermoviesLive contentLive muziekGoede pitch bierviltje

FORTUIN

Had JE bij moeten zijn wordt had IK bij moeten zijn = moet ik bij zijn.

BUNGALUP.

SHIP HAPPENS.

BACARDI TRIANGLE PITCH.

Formule.

LAYER CAKE

HAVE A STORY TO TELL?

FIND MORGAN FREEMAN, OR CALL ME.

Contact info

HAVE A STORY TO TELL?

FIND MORGAN FREEMAN, OR CALL ME.

Contact info