Post on 12-May-2015
description
transcript
Defining the Social Web How to Use It and Promote Your Business
Amit Chowdhury (Partner)4Biz Group, LLC
www.4BizGroup.com/SocialWeb.pdf
Presentation Topics:• Defining Social Networking
• Types of Social Networking• Social Networking Statistics
• Three Major Social Networking Sites• Benefits/Importance of Social Networking Sites
• Five Myths about Social Networking
• How To Setup Social Networking • How To Start Using it
• How To Use LinkedIn• How To Use Facebook
• How To Use Twitter
• Promote Your Business Through Social Netwroking• Art of Communication & Conclusion
Defining Social Networking:• Web-Based Cocktail Party
Cocktail Party Etiquette:• Dress appropriately depending on the party - business or casual
• Determine what your goals are for attending• Do some research on the guests attending
• Do extend your hand and introduce yourself to unfamiliar guests• Keep conversations away from sex, politics and religion. • Involve in Small Talks
• Be Friendly & Relax
Defining Social Networking:
• Connecting
• Networking
• Socializing
• Interacting
• Broadcasting
• Sharing Information
Types of Social Networking:
• People Focus• Hobby Focus• Business Focus• Status Focus
Social Media Landscape:
Social Media Architecture:
Growth of Social Networking:
Growth of Social Networking:
Commonly Used Social Networking Site:
Three Major Social Networking Sites:LinkedIn
• Mostly Business Interactions• Colleagues & Clients• New Clients• New Products/Services• Recommendations/Messages
Facebook• Mostly Social Interactions• Friends & Family• New Friends
Twitter• Micro Blogging (140 Characters)• Send Updates to friends or followers• Text Based Post• Never Ending Cocktail Party Conversation• Mobile Message and Web Posting
Benefits/Importance of Social Networking Sites I:
• Develop Connections & Contacts• Make Proper Connections• Stay In Touch with your Contacts• Find New Jobs• Find New Employees• Find New Clients• Check Out The Competition • Use it as Online Resume• Obtain Greater Visibility on Google
Benefits/Importance of Social Networking Sites II:
• Find People at Companies that you want to do business with
• Find People with similar interests that you want to be friends with• You can Build a “Network of Trust”
• You can Build your Reputations• Free Publicity
• Announcements
• Conduct Market Research• Facilitate Introductions
• Event Updates• Drive Traffic to your website
• Show Personal side of yourself
Five Myths about Social Networking:
Myth 1: Social media need computer suaveness
Myth 2: Social media is Only for Youth
Myth 3: Social media is Only for Fun
Myth 4: Social media is about conversations
Myth 5: Social media is the Future
How To Setup Social Networking:
• Register, It’s FREE
• Create a Perfect Profile (write in first person)
• Personal Branding – Be Original & Useful
• Think of it like personalizing your desk
• Build Your Network
• Invite Everybody from your contact List
• Put your Favorite RECENT picture
How To Start Using it (General):• Engage, Don't Sell• Don’t Be Self Centered• Be Active & Update Frequently• Join Groups• Make a Conscious Effort to Grow The Network• Ask and Answer Questions• Be a person – not a robot• Always Update• Check Frequently• Be Consistent• The goal with connections is quality, not quantity• Be a hub that your connections use to find each other• Set aside 1 to 2 hours a week• Don’t become a Zombie
How To Use LinkedIn:• Use Your Name for The Profile (URL)
• Recommend your connections
• Ask your connections to recommend you
• Post your needs
• Reply to others needs
• Invite new contacts
How To Use LinkedIn:
• Let your connections browse through the list of all other connections
• Search the right person by job title, company, location
• Build your network out as you meet people
• Build your network before you need it
• Find on your contacts who may benefit by your services
How To Use Facebook:• Join Groups
• Add friends selectively
• Edit your news feed preferences
• Google to find old/new friends
• Limit time on access your Facebook
• Facebook Wall (For All)
• Wall-To-Wall (Between Two)
• Look for events
How To Use Twitter:• Give Something Away – Advice, Info, Coupon Codes
• Change the Default Background
• Tweet to All
• Person-to-Person Twitting
• Setup Meetings
• Acquire Votes
• Turning Off Twitter
Promote Your Business:• Customize Your URL
• Add LinkedIn on your Email Signature
• Optimize Labels –
• Add your website
• Your Blog
• Your Company Info
• Add Company Logo
• Give Recommendations whenever possible
• Draw Traffic to your website
• Build a community through "Groups"
Promote Your Business:• Strategically join groups that fit your target Strategy
• Promote Your Events
• Introduce yourself to right person of a company you want to do business with
• Send Invitations to your clients and prospects
• Send Product Specials to your clients and prospects
• Create a Questions for others to answers
• Announce your new services, awards and new projects.
The Art of Communication:• Observe & Learn
• Discover what you can do for someone
• Make it easy to get in touch with you
• Ask good questions
• Unveil your passions
• Follow up
• Give Favors
• Ask for return of favors
Conclusions:
• Start with one appropriate Social Network
• Get Out There
• It’s Like Cocktail Hour
• Engage, Don’t Sell
• Be Active
• Be Original – Be YOU
Thank Youwww.4BizGroup.com/SocialWeb.pdf
Amit Chowdhury (Partner)4Biz Group, LLC