What to take away

You have to give to the reader Stimulate them – eg VB has provided live coverage

of Isle of Wight council meeting for four years Involve them - we've worked hard to build a culture

of involvement – discussion hub – 50k+ comments Readers tell us they Trust VB – knowing we won't

expose them Sow the seeds

Their research and publishing empowers them

http://VentnorBlog.com @VentnorBloghttp://Facebook.com/isleofwightnews

http://ArmchairAuditor.OnTheWight.com

Simon Perry@simonperrynewsrewired@simonperry.com