Project Proposal

To provide an exceptional golfing experience in the spirit of the TCU Horned Frogs.

A university affiliated golf course has been anticipated for long enough.

TCU Golf Club is unique in the golf course industry.

The Industry of Golf Clubs

Sport, Business Venue, Recreation16,000 courses nationwideFeeling the effects of the recession“variety, personality, and above all, the charm of romance”

Current Economic Environment

Buying PowerThreat of Substitute ProductsSupplier PowerThreat of New EntrantsRivalry among existing competitors

Competitor’s Websites

Boot Ranch Traditions Golf Club

E-Business Strategy

Target AudienceWebsite Consumers, Suppliers & EmployeesWebsites Purpose & FeaturesWebsite Metrics

TCU Golf Club

Review

Overview of the Golf Club Industry5 Economic FactorsCompetitor Websites FeaturesOur E-Business StrategyOur Company Website