Projects Segment- Exterior Paints Category

Requirements & Concerns

• Durability and Protection• Choice of Colour• Choice of Finish- Smooth, Texture• Applicator issues - workmanship

Projects Segment- Exterior Category

Client’s Exterior Needs

DesignerFinish/Textures UV

Protection

Freedom from Film failure

Rich, smooth Looks on tiles, walls, bricks etc.

Longer Life

Why no variety in looks ?

Ordinary productFor Hot weather ?

Why cracking & flaky surfaces?

Why same paint for wall, tile, stone, brick ?

Why only 4-5 years?

Hierarchy of Needs

Wide Range of Colours

Crack Bridging

Non-Fading

Water Resistant

Anti-Fungal

Anti-carbonation

No cracking / peeling

LONGER DURABILITY

Enemies of Exterior Substrates

• UV rays in Sun light throughout the year• Extremely hot summers • Dust / Dirt in environment • Bad plastering (hollow inside or less cement in plaster)

and not properly cured• Usage of poor quality concrete

Exterior’s Biggest Enemy

Enemy 1 : SUN

Enemy 2 : SUN

Enemy 3 : SUN

ICI Paints Global Technology aims to understand effects of Harmful UV rays on Exteriors …..

United Arab EmiratesAnd 100 % of UAE is really exposed to SUN !

Water Resistance

UV Resistance

Crack Bridging

Flame Retardant

Eco-Friendly ProductNo added LeadNo added Mercury

• Anti-Carbonation coatings reduce CO2 attack (recommended for all car parks)

• “Surface Spread of Flame” certified to• BS 476 Part 6:1989• BS 476 Part 7:1997

• BBA Agreement Certificate No. 97/3383

Available in various Smooth and Texture finishes

Dulux Weathershield Masonry Paint – SmoothAnti-Carbonation and Water Vapour Permeable coatings for Exterior Masonry

Dulux Weathershield Masonry Paint -Texture FinishesHigh Performance Texture Finishes for Exterior Masonry

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AGLP recently Conducted In Depth Research with 250 Clients/ Consultants/Project Managers in UAE

• 78% want “High Quality Paints”• Ready to pay premium for “Quality”• Specifiers want durable, tough coatings• 56% seek “Crack Bridging & Anti-Carbonation”

properties for exteriors & car park areas

RESEARCH INSIGHTS

Exceptional Performance*

Properties Weathershield Other Exterior Emulsions

Crack Bridging

Resists Dampness

UV Resistance

Flame Retardant

Crack Bridging

*Independent test results

Villa Maintenance Smooth Finish Texture Finish Full Epoxy

Exterior Area, sq.m 800 800 800

Material Cost, Dhs 3,000 5,000 10,500

Labour + Profit, Dhs 8,000 12,000 14,000

TOTAL COST, Dhs 11,000 17,000 24,500

Exterior Painting System Costing

Villa Maintenance Smooth Finish Texture Finish Full Epoxy

Exterior Area, sq.m 800 800 800

Material Cost, Dhs 3,000 5,000 10,500

Labour + Profit, Dhs 8,000 12,000 14,000

TOTAL COST, Dhs 11,000 17,000 24,500

Life Expectancy, YearsWeathershield 15 10 8

Competitor A 10 8 5Competitor B 12 8 6

Life Expectancy v/s Competition

Dh10,000 Dh10,000Dh10,000

Dhs11,000Dhs11,000 Dhs22,000

Dhs30,000

Saves

Dhs 8000

Savings upto 30% !!

Dulux Weathershield system – Extended redecoration cycles & reduced maintenance costs

Only One Solution…..

Technical Brochures &

Colour Tools

Only One Solution…..

Technical Brochures &

Colour Tools

Available in a complete range of over 1000 beautiful colours

With Dulux formulation based on unique ICI resin, not only protects for 15 years*, it will also keep that just-painted look for longer !

*Dulux Weathershield Masonry Paint- Smooth

Targeted towards Specifiers

& Homeowners

• Focused and dedicated “Projects Team”• Joint Specification writing • Strong Technical Service and application

support• On-site services and interactions:

– sampling– review of painting quality– timely delivery

• Prompt and Professional problem solving

LANDMARK PROJECTSPainted with Dulux

LANDMARK PROJECTSABU DHABI

• Abu Dhabi Fund building• Mina Mussafah• ADIA Headquarters• Abu Dhabi Trade Center• Marina Mall• 150 Villas, Al Khalidiyah• 87 Villas, Al Salaam street

LANDMARK PROJECTSDUBAI

• Mall of the Emirates • EMAAR Community Centre• Burjuman• Ibn Battuta Mall• Arabian Ranches (>1000 villas)• Healthcare City• Discovery Gardens• Jumeirah Lake Towers • Dubai Mall • The Old Town

EMAAR TOWERS

GREEN COMMUNITY

THE WATER WAYS

THE GREENS

IBN BATTUTA MALL

RITZ CARLTON, Dubai

VILLAS, Dubai

VILLA, Dubai

MOSQUE, Dubai

VILLAS, Dubai

VILLAS, Dubai

271 Villas, Dubai