Presented By: Chris Beltran, Michael Aliotta, Sebastian Kreps, Constantine Condos, and Joshua Kern

BUS 425: Global Marketing

12/10/2014

Agenda Company Background Product Description SWOT Analysis 5 Forces Country Analysis Target Market Pricing StrategyMarketing

Strategies/Distribution

Company Background Subsidiary of Hero

Moto Corp. Established in

2007 300 outlets Continued growth Vision

Product Description Hero Electric

F4W

Electric bike

Battery operated

20-40 hour per charge

SWOT Analysis

5 Forces

Low Moderate High

Competitive Rivalry

Bargaining Power (Suppliers)

Bargaining Power (Buyers)

Threat of New Entrants

Threat of Substitutes

Country Analysis Political

Environmental

Social

Economic

Legal

Target MarketYoung upper

class citizens

Wealthy

Driven towards lifestyle products

Pricing Strategy Base price 33, 981

Rupees ($550)

Premium brand

Upgradable parts

Marketing Strategies/Distribution High-end environment

Luxury showroom

Custom features

Food & beverages

Questions…