transcript
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- Presented by: S A Hasan Al Farooque ASPBAE-CSEF With Inputs
from UNESCO-UNICEF, OSI and RWS Policy Team
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- Policy is a set of principles that represent the end result of
a decision as to how best to achieve the set objectives It is the
function of POLITICS Politics is the function of ARTS and SCIENCE
of power Ideology How we conceptualise Strategy How do we do
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- Policy Advocacy is a strategy to Build evidence based on
analysis Engage with development planning and policy debates
Influence policy makers, policy agencies and policy agenda With a
view to create, reform and/or change policies, and to ensure that
the policies are implemented properly
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- Policy advocacy is a coordinated effort to achieve meaningful
change for real education reform, it is important to ensure
coordination among: the right institutions; and sensitized and
mobilised citizenry (this includes, but is not limited to,
organized civil society NGOs, CSOs, CBOs etc.)
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- Essential Steps Analyse policies Plan of implementation Plan
for monitoring and evaluation - Set a policy goal - Desired
outcomes - Define the target Identify a policy issue Identify key
partners/allies Define the strategy Identify key messages
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- Be Analytical: Undertake research and understand what the data
and information reflect What story are they telling you and where
the gaps lie? Find a position: Identify what needs to be changed
(politically, economically, culturally) to fix the situation. Stay
focused: Make sure to follow a process where your communication and
advocacy actions are mutually supportive to the changes required.
Be Strategic: The next phase is about delineating strategies to
address the challenges identified. So comes the how part....
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- Develop a policy statement Identify your audiences and allies
Develop your SMART objectives (specific, measurable, appropriate,
realistic and time-bound) Engage/coordinate/ ensure linkage among
partners and allies to Mobilise the stakeholders (awareness &
capacity development and ongoing actions based on ownership) Lobby
with the relevant counterparts/ audiences/ government through
consultations/ briefings Involve Media at all stage Continue wider
communication, dissemination & knowledge management
(publications, case studies, information communication materials,
websites, e-mail etc.)
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- Technical expertise in advocacy and campaigning for effective
communication at all levels and stages Knowledge and expertise on
the issue being addressed to hold the authorities accountable
Political expertise on the relations of power that affect the issue
(the key target)
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- An ongoing process Establish a regular process of understanding
emerging policy issues based on research and analysis and sharing
of information Periodically review & document changes and
successes and accordingly plan revised actions based on shared
learning Establish means to keep all actors and audiences informed
on the progress, results, learning, challenges and the changes
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- A clearly defined goal, is essential for developing a clear,
concise and compelling message. Defining the goal also includes
understanding the achievability & identifying resource
requirements. Think SMART (specific, measurable, appropriate,
realistic and time-bound). Know your political environment. Look
for opportunities (hooks). Meetings and Summits of ADB, WB-IMF,
ASEAN Budget hearings at the national level GAW, Post-CONFINTEA VI
meetings, etc Ultimate end goal: We need change in ODA Policies!
Tip # 1: Define your goal
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- It is critical to Know and Understand Your Audience & Your
Target. Your goal will help determine your audience. Donors, MOE,
IFIs, MoF etc General People/ citizenry Understand your audience -
identify what motivates them and what may hold them back from
supporting your goal. Understand the best way to reach your
audience. Tip # 2: Identify your target.
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- Present possible & doable solutions. Think SMART. Never go
outside the expertise of your people.. whenever possible, go
outside the expertise of the enemy. Saul Alinsky Advocates and the
Public Engage them in awareness raising activities, lobbying and
mobilisation Policy Makers engage them through consultations,
dialogue ask them to read your policy paper Tip # 3: Make your
audience act.
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- It is important to be very concise in your message. Keep it
simple. Use precise language, powerful words and active verbs.
Attract attention. Eg. One ODA statistic - US$ 16B per year
resource gap for education- will do at the moment. Tip # 4: Keep it
simple & brief.
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- Present evidence. Many people believe something only when they
see proof in the form of facts. Others need to believe in something
before they acknowledge the facts. Use real life stories.
Dramatization of facts more often than not appeals more to
audience. Your messages need to be balanced to capture both hearts
and thoughts. Use facts and numbers creatively, but accurately.
Dont let wrong data and numbers ruin your plan Tip # 5: Be
persuasive. Combine the rational and emotional.
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- This is the one message that is clear, concise and compelling
and appeals to the broadest audience. Adapt the message to the
medium. Tip # 6: Determine the primary message.
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- Prioritise your secondary messages according to the priorities
of your target audience. Tip # 7: Create secondary messages for
each of your audiences
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- Simplify the message into talking points that every advocate
(individual and group) can use. Tip # 8: Write and share the
message.
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- Speak to people in their language not yours. Do not assume
everyone knows the meaning of your acronyms! Tip # 9: Do not use
jargon in your messages
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- Situation: To properly implement this dance of Latin American
derivation requires the simultaneous participation of both
stakeholders. Jargon vs Development Speak
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- Situation: It is crucial to make sure that the end result of a
farm animal reproduction project is not assumed in advance of
proper tabulations being conducted. This ensures that results are
conclusive and confirmed by all partners.
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- Language should be used appropriately to appeal to different
targets. In talks with With policy makers/decision makers/experts -
know and express concepts and terminology clearly and effectively.
Public simplify and use select jargon smartly and often to
familiarize the general audience. Eg. Simple fact sheet - ODA 101 -
for public use Tip # 10: Know the language of your audience.
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- Situation: Official Development Assistance for which the
associated goods and services may be fully and freely procured.
Jargon vs DevelopmentSpeak
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- Situation: Transfers made in cash, goods or services for which
no repayment is required Jargon vs DevelopmentSpeak
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- Having these tips in mind
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