Post on 17-Jan-2016
transcript
Presenter: James Baker
Institute for Public StrategiesInstitute for Public Strategies
www.publicstrategies.orgwww.publicstrategies.org
Binational ChallengesBinational Challenges Needed a new Prevention Model:Needed a new Prevention Model:
–To address public health issues through changes in policy and community normTo address public health issues through changes in policy and community norm
–That can be applied along the borderThat can be applied along the border
Environmental Prevention Environmental Prevention ModelModel
PolicyPolicy
Media Media AdvocacyAdvocacy
Intentional Intentional OrganizingOrganizing
EnforcementEnforcement
Applied Applied Data and Data and ResearcResearc
hh
Effective Effective PreventioPreventio
n n CampaignCampaign
The Border Project is an example of testing the The Border Project is an example of testing the Environmental Prevention Model in a binational Environmental Prevention Model in a binational environmentenvironment
Results proven through NIHResults proven through NIH
The Border Project has been designated a Model The Border Project has been designated a Model Program by the United State Department of Health Program by the United State Department of Health and Human Servicesand Human Services
Border Project –Border Project – Applied DataApplied Data
10-12 thousand youth under 25 years old frequent Tijuana bars every weekend night.
More police calls-for-service to the Border Area than any other area in the City of San Diego .
Exceptionally high number of DUIs emanating from the border - travel distances are substantial.
Violence and crime harming border area’s reputation and economic vitality.
Identified ProblemIdentified Problem
Border Project –Border Project – Intentional Intentional OrganizingOrganizing
Right people at the right timeRight people at the right time
Border Project –Border Project – Media AdvocacyMedia Advocacy
Border Project –Border Project – Media AdvocacyMedia Advocacy
More that 1000 news stories generated in both English and SpanishMore that 1000 news stories generated in both English and Spanish
TIJUANA BARS•RBSS-ID checking trainings•Ban banners at the bars•Restrict “barkers”
California Military
bases requires CHIT
Tijuana/San Diego OSC
to stop under 18 youth
from crossing the border
Baja California State
Legislature grants local
control to municipalities to
regulate alcohol
Tijuana City Hall ban “all you
can drink” and “ladies night
specials”
Baja California State Legislature
Recommended an Alcohol Advisory
Council with a majority of public
health and safety advocates
California Legislature ban bar
advertising targeting under 18
youth regardless of where the
bar is.
Border Project –Border Project – PolicyPolicy
0
500
1000
1500
2000
2500
3000
3500
Friday
Saturday
Average Counts of Returning Pedestrians who are under 21
Bord
er
Cro
ssers
• Artificially low counts in 1997 due to survey hrs. 12am – 4am vs. 12am – 6am other years.Artificially low counts in 1997 due to survey hrs. 12am – 4am vs. 12am – 6am other years.• Missing pedestrian data in first two quarters of two quarters of 2000 due to nonaccurate population counts from INS.Missing pedestrian data in first two quarters of two quarters of 2000 due to nonaccurate population counts from INS.
Source: Pacific Institute for Research and Evaluation PIRE
Border Project –Border Project – Measurable Measurable ResultsResults
51% reduction in <21 BAC between .02 - .07951% reduction in <21 BAC between .02 - .079
37% fewer late night crossers with BAC >= .0837% fewer late night crossers with BAC >= .08
26% fewer late night partiers26% fewer late night partiers
Nightime DUI fatalities on border region freeways Nightime DUI fatalities on border region freeways reduced from reduced from 23 to 5 in one year23 to 5 in one year
Formation of the Border Policy CouncilFormation of the Border Policy Council
Border Project –Border Project – Measurable Measurable ResultsResults
Border Project –Border Project – Model ProgramModel Program
Original Focus
Expanded Focus
GOAL: Reduce ATOD-related problems in the border region utilizing the Environmental Prevention Model
Border Project –Border Project – VisionVision
Binational Policy CouncilBinational Policy Council
Umbrella coalition to broaden application of the Umbrella coalition to broaden application of the environmental prevention model to reduce public health environmental prevention model to reduce public health problems in the border region:problems in the border region:– AlcoholAlcohol
– Tobacco Use and PromotionTobacco Use and Promotion
– Pharmaceutical Drug Pharmaceutical Drug
– Illicit DrugIllicit Drug
– HIVHIV
Vehicle to place defined issues high on the public agenda Vehicle to place defined issues high on the public agenda and to make policy recommendationsand to make policy recommendations
Border Project –Border Project – Binational Policy Binational Policy CouncilCouncil
– Effective January 2004 the Baja California State Legislature gave the municipalities authority to regulate alcohol policy and law in accordance with local communities needs
Recommended that an Alcohol Advisory Council be formed with a majority of members to be public health and safety advocates
Development of Development of Tijuana Citizens’ CouncilTijuana Citizens’ Council
Binational Policy Council – Binational Policy Council – Current Current PrioritiesPriorities
– Effective January 2004 the Tijuana City Hall banned the “All You Can Drink” and “Ladies Night” Specials in Tijuana’s Bars
This ban is aimed to reduce alcohol related problems to improve public health and safety in the border area.
Community Based Enforcement Community Based Enforcement ofofTijuana Bar Drink SpecialsTijuana Bar Drink Specials
Binational Policy Council – Binational Policy Council – Current Current PrioritiesPriorities
Effective in January of 2004 California Effective in January of 2004 California Legislature made it illegal for any CA Legislature made it illegal for any CA advertiser to promote any bar targeting advertiser to promote any bar targeting individuals under 21 years of age individuals under 21 years of age regardless of where the drinking will take regardless of where the drinking will take placeplace
– Amended section 25664 of the CA Business and Amended section 25664 of the CA Business and Professional CodeProfessional Code
Community Based Enforcement of Community Based Enforcement of CA Legislated Control of AdvertisingCA Legislated Control of Advertising
Binational Policy Council – Binational Policy Council – Current Current PrioritiesPriorities
Action Steps: Subcommittees
– Policy Subcommittee
– Enforcement Subcommittee
– Media Action Team
Strategizing Implementation Strategizing Implementation CampaignCampaign
Binational Policy Council – Binational Policy Council – Current Current PrioritiesPriorities
IPS Office Locations
San Diego, CA
Tijuana, B.C.
Bozeman, MT
Chiapas
www.publicstrategies.orgwww.publicstrategies.org
Migrant Central Migrant Central American Sex WorkersAmerican Sex Workers
Binational Policy Council – Binational Policy Council – Project in Current Project in Current DevelopmentDevelopment