WWW.ONEPIECE.COM

LEGACY/

Amazing can only be achieved by breaking boundaries. Nothing truly great ever came out of following the rules. To win some, you have to lose some. This was the mindset that led to the foundation of OnePiece one lazy Sunday in Oslo 2007. In an effort to capture and conceptualise the essence of a care free Sunday filled with beautiful nothingness, the idea of a brand built around the art of slacking

was born.

Simple ideas are often the greatest; whilst searching for the pinnacle of slacker wear, the idea of tying together a hoodie with a pair of sweatpants using a giant zipper ended up in what would become the OnePiece Jumpsuit, the very core product of the brand. Some said it would look stupid, some said it wouldn’t last,

most people agreed it wouldn’t work out.

However, always going against the grain we followed our utopian vision of crea-ting the most innovative and premium leisurewear. The result was a worldwide phenomenon of re-engineered jumpsuits that spread out from people’s homes and

out to the streets and clubs.

In our crusade against rules, norms and anything not perfectly comfortable, we are the originals, the experts and the dedicated. We are not here to jump in and out of any trends or to stay ahead of any curve. We are here because we love what we do and we believe in what we represent. We are the slackers, the standouts and the fashion misfits. Someone always has to be the one that sits furthest back in the classroom and in the

fashion industry, that is us.

4

THE FOUNDERS

THOMAS ADAMS/ /

HENRIK NØRSTRUD KNUT GRESVIG/

/OnePiece was invented on a lazy Sunday in 2007 by three Norwegian friends Thomas, Henrik & Knut. The last few years have seen a high-speed entry into the global fashion industry with hundreds of thousands of jumpsuits sold through onepiece.com, opening of 9 own concept stores worldwide and

more than 400 retailers in 1 year. The company has evolved into a full-grown fashion company.

Thomas started his first compa-ny at the age of 18 from his pa-rents basement — a belt buckle and accessories webshop for Nor-wegian youths. Within the first

three years of operation, he had reached a total revenue of almost 10 million NOK. While serving as the CEO of OnePiece, Thomas uses his extensive marketing and innovative social media savvy to head marketing and creati-ve. Under Thomas’ direction, OnePi-ece has won several significant awards for their inventive and ground-brea-king marketing campaigns, including Norway’s Gulltaggen, one of the most prestigious awards in Scandinavia.

Henrik comes from a family with more than 20 years of ex-perience in the fashion industry and started at the age of 20 selling student clothing

together with Knut. Henrik`s mainresponsibilities at OnePieceare logistics, following up B2Bsales, and business development.

Knut started Norway’s first large nightlife websiteat the age of 18 which became a huge success. He later moved into student clothingtogether with Hen-rik. With 12 years

of experience in the fashion industry and a keen eye for details, he currently heads IT, production, and design for OnePiece.

5

YOUNG ENTREPRENEUR OF THE YEAR 2013

/The three founders of OnePiece were awarded Young Entrepreneurs of the year 2013 by the consultancy firm Ernst &

Young.

Founders of OnePiece Thomas Adams and Knut Gresvig together with the Norwegian Minister of Finance.6

/

22 STORES IN 5 YEARS

From OnePiece Pop Up NYC on 577 Broadway, New York

The impressive popularity of the brand in Norway during the autumn of 2009 and 2010 gave us the opportunity to take the concept to new countries. Being our neighbouring country, we started in Stock-holm, Sweden. We opened our first concept store outside of Norway in October 2013. Over the last 3 years OnePiece has opened 14 concept and popup stores around the world. We now have stores in Oslo,

London, Stockholm, Berlin, Beverly Hills, New York City, Sochi and Dubai.

7

WORLDWIDE HIGH-END RETAILERS

We sell mainly through our web shop onepiece.com but we also have sales agents in 11 countries and sell to several high-end stores across the world. Some famous retailers who carry OnePiece are Harrods, Selfridges and Urban Outfitters.

/

8

6 7

WORLDWIDE HIGH-END RETAILERS /

ONEPIECE OF PARTY /

OnePiece sell mainly through their web shop onepiece.com but we also have sales agents in 11 countries and we sell to several high-end stores across the world. Some famous retailers who carry OnePiece are Harrods, Selfridges and

Urban Outfitters.

If you have not been to a OnePiece party, you haven’t been to a real party. We have to say that the combination of great people and a OnePiece jumpsuit gives you supernatural party powers.

It’s like people step out in it for one night and just let it all loose. Now Thomas, Hernik and Knut try to find any excuse to throw a

OnePiece party at all the events. Hope to see you suited up next time!

One life, One love, OnePiece

ONEPIECE OF PARTY

If you have not been to a OnePiece party, you haven’t been to a real party. We have to say that the combination of great people and a OnePiece jumpsuit gives you supernatural party powers. It’s like people step out in it for one night and just let it all loose. Now Tho-mas, Henrik and Knut try to find any excuse to throw a OnePiece

party at all the events. Hope to see you suited up next time!

/

9

iPad1.2 MILLION FACEBOOK

FANS

/Being in our twenties we probably spend too much time on Face-book, Instagram and Twitter as perhaps most of you do. But sharing everything we do with our fans via social media has been a major part of how we have grown and built up our brand. To be honest it was the only way we could afford to market OnePieceTM when we

first started off.

Facebook has become one of the most important channels for us to communicate through and it has created an opportunity for even the smallest start-up companies, in our case from a slightly messy living room in Norway, to market their endeavours. This bought the realisation that in order to succeed it is not about how thick your wallet is, it is all about how well you communicate with your fans.

1 200 000 likes ( January 2015)Largest Norwegian clothing brand fanpage

www.facebook.com/onepiecewww.twitter.com/onepiece

www.instagram.com/onepiecewww.youtube.com/onepiece

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iPad

CELEBRITIES/

P DIDDY / SEAN COMBSBEYONCÉAmerican rapper, producer and entrepreneurAmerican singer, songwriter, and actress

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26.9m 4.9m13.9m 13.9m67.8m 4.8m

MARIO BALOTELLI ED WESTWICK / CHUCK BASSItalian football player, plays for FC Liverpool English actor best known as Chuck Bass in Gossip Girl

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10.1m 1.7m3.5m 0.68m2.4m 1.9m

CARLY RAE JEPSEN MILEY CYRUSCanadian singer/songwriter American singer, songwriter, and actress

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13.9m 50.6m10.7m 19.5m1.05m 16.4m

CHRISTINA MILIAN KIESZADouble Grammy nominated American singer/songwriter Canadian musician, dancer

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2m 475k3.5m 75k2.4m 145k

VANESSA HUDGENSAmerican actress and singer

AVRIL LAVIGNECanadian singer/songwriter

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57.4m 5.02m18.1m 5.02m1.05m 6.6m

KEVIN HARTAmerican actor and comedian

DWAYNE ‘THE ROCK‘ JOHNSONThe people‘s champ/wrestling legend/actor

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18.7m 17.1m 12m 46.4m 8.2m 7.5m

JUSTIN BIEBER ARIANA GRANDE#1 pop idol of this decade Singer/songwriter

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78.01m 25m61 m 29.1 m23.3 m 33.7 m

MEGHAN TRAINOR TORI KELLYAmerican singer/songwriter and record producer American singer and songwriter

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0.98m 664k0.69m 444k1.5m 752k

RUDIMENTALEnglish drum ‘n bass quartet

PUBLIC ENEMYLegendary hip-hop group

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803k 316k 87.6k 1.1m 65k 5k

LIAM PAYNE ONE DIRECTIONOne Direction member World‘s most famous boyband

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10.2m 39m19.4m 22.7m4.4m 7.9m

WYCLEF JEANAmerican singer/songwriter

LIL JONAmerican rapper

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870k 6m3.77m 1.03m179k 310k

LITTLE MIXUK music group

KE$HAAmerican pop singer/songwriter

RIXTONEnglish poprock/R&B band

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9.2m

1.5m

6.6m

3.6m

1.6m

856k 430k 160k 133k

KHLOÉ KARDASHIAN

KRIS JENNER

KYLIE JENNERAmerican reality television star & model

American reality television star

American reality television star (The Kardashians)

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3.2m

13.1m

6m5.11m

13.2m

8.5m5.4m

18.3m

18.4m

BELLA & GIGI HADIDAmerican fashion models and TV personalities

CARA DELEVIGNESupermodel

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250k11.6k1.8m 257k74.1k2.3m 2.1m537k10m

KHALILAmerican R&B singer

SCOOTER BRAUNAmerican talent managerentrepreneur / Justin Bieber‘s manager

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3m 468.8k295k 3.84m750k 1.5m

AUSTIN MAHONE JAMIE FOXXAmerican pop singer-songwriter American actor, singer, producer

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13m 8.9m8.4m 4.6m6.5m 1m

CHRIS COLFERKurt Hummel in GLEE

CODY SIMPSONAustralian pop singer and actor

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230k 2.53m 688k 8.1m 7.32m 2.4m

ELLIE GOULDINGEnglish singer, songwriter and multi-instrumentalist

NOOMI RAPACESwedish actress (‘Girl with the dragon tattoo‘)

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11.3m 4.3m 4.5m6.7k 1.6k 4.7k

THE DUDESONSFinnish stunt team

KELLY & MICHAELAmerican TV show hosts

KELISAmerican singer

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917k 84.8k 531k336k

1.4m

380k

861k

143k

481k

RICHARD BRANSONEntrepreneur

KRISTIN CHENOWETHAmerican singer and actress

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1.92m 5.16m 233k 230k 973k 750k

RONAN KEATINGSinger/songwriter

HAYLEY WILLIAMSHayley and B.o.B became famous with the song Airplanes

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505k 511k 91.6k 5.6m 4.25m 988k

PRESS/

magazines and newspapers

VOGUEJanuary 19 2015, USA

THE HUFFINGTON POSTDecember 02 2014, USA

37

VOGUEDecember 22 2014, USA

MAIL ONLINENovember 12 2014, USA

38

VOGUENovember 10 2014, USA

BUSINESS INSIDERNovember 7 2014, USA

39

COMPLEX MAGAZINENovember 12 2014, USA

ELITE DAILYDecember 12 2014, USA

40

YAHOO NEWSDecember 11 2014, USA

BUZZFEEDNovember 11 2014, USA

41

HYPEBEASTNovember 11 2014, USA

ENGADGETNovember 13 2014, USA

42

IN TOUCHNovember 9 2014, USA

VOGUEDecember 10 2014, USA

43

DIE WELT KOMPAKTSELECTJanuary 2015 - German magazineOctober 2014 - German magazine

F a s h i o n u n d B e a u t y : K ä l t e k i l l e r

S E L E C T I O N

No r r ø n a

NORD-LICHTER

3

Funktionalität und Tragekomfort sind unverzichtbar in den Bergen von Vermont, dem Geburtsort von Merrell. Das Modell Decora Sonata Waterproof aus der aktuellen Winterkollektion kombiniert wasser-dichtes Vollnarben- und Wildleder mit atmungsaktivem, isolierendem Futter. Ca. 169 Euro, www.merrell.de

Ausgerechnet ins sonnige Kalifornien hat Brian Smith 1978 seine austra-lischen Lammfell-Boots eingeführt. Hier avancierten sie zum Must-have auf den Boulevards und eroberten von dort die Welt. Mittlerweile ist die Produktpalette stark angewachsen, und jetzt gibt es auch was für die Ohren. www.uggaustralia.com

Norweger sind Spezi a­

listen für warme

Kleidung. Das Design ist je­

doch nicht beim Muster des

klassischen Strickpullis stehen

geblieben. Die Kreationen

von Norrøna garantieren

höchste Funktio nalität – und

sind nicht nur auf den Pisten

absolute Hingucker, wie etwa

die neue Lofoten Gore­Tex

Pro Jacke. Ca. 579 Euro, www.

norrona.com, z. B. bei www.blue-

tomato.com

Ug g

FELL ÜBER DIE OHREN

Me r r e l l

TRITTSICHERIm Jahr 2007 kreieren Henrik,

Knut und Thomas das ultimative Chill­out­Teil für die Tage nach langen Clubnächten. Mittlerweile ist der

OnePiece Jumpsuit Kult. Ganz Mutige tragen ihn nicht nur zum Relaxen,

sondern auch zum Après­Ski! Ab 119 Euro, www.onepiece.com

O n e P i e c e

EINS FÜR ALLES

FOTO

S: ©

DES

IGNER

20 Selects

sagt Carter. „Hier gibt es helle, herrlich fröhlicheRäume. Und dunkle, mysteriösere Orte, an denenman sich einkuscheln kann, lesen oder einfachgemütlich reden.“

Und dann ist da noch das Gästebad mit dengoldenenWänden und dem Löwen-Wasserspeier.Auf Tripadvisor bedanken sich Menschen beiCarter dafür, dass sie sich hier das erste Mal seitLangem die Muße für ein ausführliches Bad nah-men. „Manche beschreiben ihren Aufenthalt beimir sogar als lebensverändernd“, sagt der Desig-ner und meint damit zum Beispiel, dass Bankersich plötzlich überlegen, doch noch Schriftstellerzu werden. Gern hilft David Carter mit literari-schen Abenden nach. „Bedtime Story Night“nennt sich seine Veranstaltungsreihe, für die einstrikter Dresscode herrscht, nämlich „glamourö-se Pyjamas und Nachthemden“. Der Gastgebererzählt, zu den Abenden reisten Leute aus allerWelt an, sogar aus New York. „Im ‚40Winks‘ kön-nen ja nur drei Menschen pro Nacht schlafen, zujeder dieser Veranstaltungen aber können 45Gäste kommen. Und ich will möglichst vielen

DIENSTAG, 6. JANUAR 2015 * DIE WELT KOMPAKT SEITE 25

LIFESTYLE

Menschen mein Haus zugänglich machen.“Spontan vorbeischauen ist dagegen schwierig.Oft ist sein Minihotel bereits auf Monate hinausausgebucht, was auch daran liegt, dass 120 Pfundfür das Einzelzimmer und 195 Pfund für das Dop-pelzimmer für Londoner Verhältnisse eher güns-tig sind. „Gerade die Deutschen reservieren ewigim Voraus und richten ihren Besuch nach derVerfügbarkeit“, erzählt der Brite – und vergleichteinen Besuch bei ihm mit einem Opernabend.„Das Haus ist das Erlebnis.“ Und er selbst natür-lich, der von Gästen als „letzter lebender Dandy“und „bester Gastgeber der Welt“ gepriesen wird.Auch deshalb, weil dieser Mann alles Möglicheweiß, etwa, wo man antike Uhren kaufen kann.

Auch für Fotoshootings ist sein Haus begehrt,kürzlich wurde Christoph Waltz für eine Joop!-Kampagne bei ihm abgelichtet, Helen Mirren undOrlando Bloom posierten zuvor schon mal dort.Einige prominente Mitmenschen, unter anderenKristin Scott Thomas, haben bei ihm auch schonübernachtet. Sicher ziehen sie alle brav Puschenan – wie Jesus.

Stilvoll durch dieNacht - 10 Produktefür Pyjamapartys

MAR

CRO

GOFF/THEINTE

RIORAR

CHIVE

Dieser luxuriöse Einteiler heißt „MariusOnesie“ und ist eine limitierte Edition ausGold, Blau und Weiß mit traditionellem,norwegischen Strickmuster-Druck.Er zieht Männer und Frauen gleicherma-ßen gut an. Von „OnePiece“ für 189 Euro

Die karierte Herren-Pyjamahose ausdem Hause „Schiesser“ sorgt mitleichter Baumwolle, einem lockerenSchnitt und seitlichen Eingrifftaschenfür ein entspanntes Tragegefühl.Über Zalando für 29,95 Euro.Diese dunkelblaue Satinhose von„Princess tam.tam“ passt getrost aufroyale Pyjamapartys. Über Zalandofür 69,95 Euro

Aus weicher Baumwolle und absolut stilvoll:Der Pyjama für sie von „Ralph Lauren“kommt im traditionellen Karo-Look daherund hat auf der Brusttasche eine feineStickerei. Über Zalando für 99,95 Euro

Keine Lust auf einen Schlafanzug mit Knopf-leiste? „Boss“ empfiehlt für Männer das Longs-leeve mit Kapuze, das sich so in einen lässigenHoodie wandelt – 49,95 Euro.Für Pyjamapartys in Bonbonfarben: Diese Schlaf-hose von „Tommy Hilfiger“ für 39,95 Euro hateinen elastischen Bund mit Zierschleife und eineleicht gerüschte Beinpartie – einfach Zucker!

Diese handgemachte Schlafmaske aus Hamburg garantiert süße Träumefür alle helligkeitsscheuen Schlafmützen. Die goldene Paillettenbortegemischt mit türkis farbender Seide schafft den idealen Prinzessinnen-Look bei Nacht. Erhältlich sind die Masken über schlafbrille.de für 38 Euro

Stylish kleidet man seine Füße mit diesenBurlington Socken in Pink. Gerade wenndie kalte Jahreszeit wieder mit Dauergrauglänzt, kann so eine Portion Farbe am Fußdas Gemüt zumindest ein bisschen erhel-len. Modell „Whitby“ 11 Euro. Das Pendantfür die Herren bietet das Modell „Manches-ter“ für 7 Euro, ebenfalls von Burlington

Versetzt sie und ihn inden Liebesmodus: das„Love Mood“-Negligéaus Spitze und Tüll.Passionata - 49,95 Euro

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BILDOctober 2014 - Germany

FLAUNT MAGAZINEAugust 2011, USA fashion magazine

fashion

One WOrld, One Heart, OnePiece

written by angel Futzmania photographed by elias tahan

The norwegian onesie finds symbiosis on roberTson boulevard

reversible lighTweighT onesie by On-ePiece. Jean JackeT by 3.1 PHilliP lim and american flag onesie by OnePiece.

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at some point, the fragment became the mystery. There we were, burrow-ing through space, 6.5 billion of us, all alone. We were fated to walk alone, go out alone, stay in alone, dine alone, drink alone, grow old alone, get sick alone, die alone. Henrik, Knut, and Thomas thought this unacceptable. On the sev-enth day, they created the OnePiece. Hark! What, pray tell, is that in the dis-tance? Joined, pant and top are furrowed as one, linked as we are when we are born, together like that first onesie your mother swaddled you in. So, the three Norwegians set out to open stores across the universe full of cosmically united apparel, and it spread to Planet Bieber. Lo, we were comfortable, like you were at that age when everyone desired your comfort—and you melded together with all the things around you to create a one-ness, a collective self, around which the sun orbited. The skin of your mother’s blessing, a zipper to the crown of your head, like the womb. Drink from the teat of a unified consciousness, sweet child.

The OnePiece Store is currently open on Robertson Boulevard in Los Angeles.

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WWW.ONEPIECE.COM