This information is not intended as an offer to sell, or the solicitation of an offer to buy, a

franchise. It is for information purposes only. Currently, the following states regulate the offer and

sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York,

North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you

are a resident of or want to locate a franchise in one of these states, we will not offer you a

franchise unless and until we have complied with applicable pre-sale registration and disclosure

requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.

Our Twist

Address key elements to become a Pretzelmaker franchisee

Share our vision of the brand

Discuss what it’s like to be a Pretzelmaker franchisee

Answer FAQ’s about Pretzelmaker

Determine if you would like to move forward in the process

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Since 1991, Pretzelmaker® and Pretzel Time® have

specialized in fresh baked, hand-rolled soft pretzel

products, dipping sauces and beverages.

In 2010, the two brands officially united under the

Pretzelmaker brand name, becoming the 2nd largest

soft pretzel concept in the United States.

Long recognized as innovators in their industry, the

brands are credited with inventing the popular

Pretzel Dog, Mini Pretzel Dogs, and the portable

Pretzel Bites.

PRETZELMAKER HISTORY

WHY FRANCHISE A PRETZELMAKER Pretzelmaker is owned by Global

Franchise Group, which is a strategic

brand management company with a

focus on franchising. Global Franchise

Group (GFG) owns a portfolio of

franchise brands that includes quick

service restaurant (QSR) franchise

concepts: Great American Cookies®,

MaggieMoo's®, Marble Slab Creamery®,

Pretzelmaker® and Hot Dog on a Stick™.

WHY FRANCHISE A PRETZELMAKER Because Global Franchise Group, LLC is

one of the world’s leading brand

management companies, we understand

the importance of supporting all our

franchisees in every way possible.

WHY FRANCHISE A PRETZELMAKER This deep commitment and passion for

our brands is the reason for building GFG

University, ensuring every franchisee in

our brand portfolio has a level of expertise

and confidence from day one of

ownership. It takes hard work and

devotion to run a profitable pretzel

business, and GFG University offers state-

of-the-art technology for initial and on-

going training, programs and support.

THE OPPORTUNITY Pretzelmaker is more than just delicious fresh baked and twisted pretzels. We

believe in providing excellent support to the local community.

During the marketing section at GFG University, franchisees learn the

importance of supporting the local community. Our franchisees are active

members of the local Chambers of Commerce, supporters of the

neighborhood schools, and partners with not-for-profit and other

charitable organizations.

As many of our locations are in malls, we often partner with other retail

outlets to help drive overall mall business.

We are also very supportive of the employees who work in the malls and we develop

special programs to reward their service. We find giving back to the community in

which we operate extremely rewarding. It is something we love and enjoy!

MULTI-UNIT FRANCHISEES

Training of staff and, more importantly, managers is easily

facilitated with multi-units.

Once you open your first store and it is time to grow, the ability to do so

could be available.

One owner could open 3-5 stores without much additional "administrative" staff.

Marketing is much more cost effective when the units are within a defined radius.

Landlords LOVE excellent operators and will give you first choice

or special considerations if you have multi-units

Operationally, multi-unit stores offer efficiencies in management and marketing.

Multi-unit and multi-brands help spread the risk you assume

FRANCHISE SUPPORT In addition to site selection and lease negotiation, Global Franchise Group, LLC provides a vast array of support to its franchisees. For instance:

Marketing support, calendar of events and ongoing key brand building initiatives

Operations training: including P&L management, cost of goods and labor controls

Periodic field representative consultations on operations and marketing

Tips for team training on customer satisfaction and customer loyalty

The opportunity to network with experienced peers

Unparalleled franchisee training and support through GFG University

The opportunity to co-brand with other brands in the Global Franchise Group, LLC portfolio.

Ongoing access to our expertise and materials in the areas of: Business Development, Site Selection and Leasing, Construction, Purchasing, Training, Store Operations, Quality Control, Promotions, Marketing, ad Research and Development

TECHNOLOGY

Pretzelmaker uses

technology in a

variety of ways to

enhance our

marketing and make

life easier for our

franchisees.

We use social media to

broaden our marketing

and reach a greater

number of potential

customers.

Technology is also

used to bring repeat

business to our

franchisees with email

campaigns.

In order to make your life

easier, we offer online

updates, training

sessions and webinars.

You can also use your

computer to access the

POS data for report

purposes, which you will

learn about in training.

MARKETING & PUBLIC RELATIONS

Marketing and Advertising is essential to the

growth of any business.

In our experience we have found the more you

raise awareness the more traffic is driven to your

business. Global Franchise Group is very focused

on getting exposure for all our brands. We are able

to leverage our connections and promote brand

awareness in many sectors.

FINANCIAL REQUIREMENT The cost to open a Pretzelmaker will

vary depending on the location, area

and size of the store. Your total

investment will be approximately

$154,650 to $238,250 for a traditional

or a non-traditional store.

FRANCHISEE PROFILE Although it is tough to pinpoint who would be a perfect franchisee, we have found a few comparable characteristics among some of our most successful franchisees:

Financial stability with a net worth of at least $250K and $100K of that in liquid assets

Committed, positive attitude

Confident, ambitious, self-motivated

Passionate about the business, brand and community

Wants to build a business rather than create a job

Willing to work for success, complete ongoing training and attend brand meetings

GFG is here for the support, but you have to be motivated

NEXT STEPS

Franchise Disclosure Document (FDD) review and completion of Acknowledgement of Receipt (AOR) Liquidity verification showing at least $100K Tax returns for last 2 years Complete background check form for you, spouse and partners (if applicable) Articles of Incorporation or Membership Agreement if in a company name

There are many benefits to franchising with such a dynamic, mature and growing brand. Certain paperwork will be requested before we conclude this discovery process. The paperwork will include:

Rolling Dough

PRETZELMAKER FACTS

Pretzelmaker

is the second

largest

national soft

pretzel

concept

Our doors first

opened in 1991,

so we have

been in

business for

more than 22

years

Innovator of

Pretzel Bites

All fresh

ingredients

Low calorie,

portable,

convenient

snack

Fun fact

Each day,

Pretzelmaker

stores across

the country can

bake up to

140,000 pretzels

combined!

Ranked in

Entrepreneur's

“Top 500

Franchises*”

*http://www.entrepreneur.com/franchises/pretzelmaker/282719-0.html

Primarily under 35 years old

No particular skew to either gender

Household income of $80K+

Mostly single

TARGET AUDIENCE

UNIQUE DIFFERENTIATORS Pretzelmaker speaks to our target

audience (<35) in their voice

We’re trendy, hip and now!

We continuously offer our customers/fans

a new reason to visit our stores and

engage with us through revolutionary

marketing and public relations initiatives

FRANCHISE DISCLOSURE DOCUMENT The Franchise Disclosure Document (FDD) is a legal

disclosure document that must be given to

individuals interested in buying a U.S. franchise as

part of the pre-sale due diligence process. It contains

information essential to potential franchisees about

to make a significant investment, such as financial

disclosures, litigation history, fees and expenses,

estimated initial investment, approved suppliers,

obligations of the frachisee, territory, financial

performance representations and expectations, list

of outlets, financial statements, contacts, key public

figures and more*.

* http://www.investopedia.com/terms/f/franchise-disclosure-document.asp

Selling The Sauce

MARKETING MATERIALS New stores are provided with an initial marketing

kit to brand and merchandise their stores.

Additional marketing materials are provided with

national celebrations (promotions) in support of

new and existing products.

LOCAL STORE MARKETING KITS Pretzelmaker provides step-by-step toolkits

detailing local store marketing initiatives to

support national promotions and mall marketing.

This toolkit includes customizable marketing

materials that franchises can produce locally.

IN-STORE PROMOTIONS

WEB SITES

The Pretzelmaker brand

executes four celebrations

(or promotions) each year

featuring new or existing

products to build buzz and

drive trial, sales and

profitable revenues.

Additionally, there are

sometimes 2nd tier

celebrations featuring limited

time offerings.

IN-STORE PROMOTIONS:

May drive traffic

May increase sales

2nd tier celebrations will also feature limited time offerings

PUBLIC RELATIONS The Pretzelmaker brand is supported by a well-renowned agency to increase brand awareness and drive traffic to our locations. They will:

Support new product introductions

Manage celebrity endorsements

Manage special events

Work with franchisees on a local level to help with local media placements and product drops

SOCIAL MEDIA

Social media sites continue to grow in popularity and are an online space for brands like ours to:

Engage customers

Grow our fan base

Virally build brand awareness

Pretzelmaker uses Facebook, Twitter and YouTube to talk with our customers in the space where they communicate and socialize.

MARKETING CALENDAR A national marketing calendar is developed each year with the input of the Pretzelmaker franchise marketing committee. It includes:

Initiatives to build profitable revenues

Plans to drive awareness

Programs to capture and retain customers

Your Place To Bake

SITE SELECTION

Seeking development in primary and

secondary markets throughout the U.S.

Minimum: 60,000 population within a

10-mile radius

Preferred Co-Tenants: Large anchors

Movie theatres

Kids concepts and locations near a food court

Minimum: Median household income

$40,000

Regional Malls: Kiosk

Inline

End-cap

Large Lifestyle Centers: Pedestrian Driven

Entertainment

Airports

Entertainment Complexes

Tourist Destinations

Transportation Hubs

Size:

TARGET VENUES

A typical Traditional Store requires

between 200 to 850 square feet of

space

A typical modular, prefabricated

Non-Traditional Store will use

between 400 and 800 square feet

of space

A typical Satellite will use between

50 and 150 square feet in a

shopping center or venue, but also

will require a Traditional Store or

Non-Traditional Store.

REAL ESTATE / LEASE ASSISTANCE

There will be an experienced real estate

professional available to help you with the

following:

Site Selection

Site Evaluation

Demographics and Market Analysis

Letter of Intent Negotiation

Lease Renewals (ongoing)

Site Characteristics to Consider:

Demographics

Co-Tenancy

Traffic (drive and walk)

Accessibility

Visibility

Competition Analysis

ARCHITECT – Approval and facilitation of unit plans

TAKE OFFS – Review and validation of quantities from vendors

GENERATE PURCHASE ORDERS – Convert take offs to purchase orders for franchisee to process

STORE LAYOUT – Produce one page layout for assistance with Real Estate negotiations

VENDOR RELATIONS – Manage vendor base and establish processes and pricing

MANUALS – Maintain design and construction manuals for all concepts

CONSULTATION – Assist franchisee with project management of build out

CONSTRUCTION ASSISTANCE

APPEALING NEW STORE DESIGN

You will be assigned a Construction Project

Manager who will work directly with you and

your general contractor on the build out of

your store.

Construction Project Managers will complete a punch list on the store at the completion

of the project.

You can rely on your Construction Project Manager to guide you through the process.

PREFERRED VENDOR NETWORK Since GFG has four Quick-Serve Restaurant brands, we have a network of preferred vendors that provide goods and services to multiple brands.

GFG uses a collective buyer power to lower costs across brands.

Preferred vendors will work with you through the assistance of the Construction Project Manager and Ops team to ensure proper buys and on-time openings.

Recipe for Success

STATE OF THE ART TRAINING

Business and Operational Tools for Owners

Modules Facilitated by Content Experts

Ongoing Education and Development

Engaging, Interactive, High Tech/High Touch

4 days of platform (in-store) training on operational execution of business

5 days of classroom training on operations, marketing, finance, etc.

Market Visit: Sales

Financial Review

Quality Assessments

Business Plan

Mystery Shop & Compliance Audit

Business Analysis

FRANCHISOR’S ROLE

PRE-OPENING / ON-SITE ASSISTANCE

New Store Opening assistance by Franchise

Business Consultant

As needed assistance with all aspects of opening by

Franchise Business Consultant, including initial

ingredients order, opening marketing kit, etc.

FRANCHISE BUSINESS CONSULTANT RELATIONSHIP / MENTORING

The Franchisee Business Consultant is charged with

providing added value to the franchisees’ business

through providing consultative revenue driving and cost

cutting recommendations to increase franchisee

profitability. The FBC has several touch points with the

franchisee, including in-store visits and off-site

consultative business reviews that consist of weekly

emails and monthly phone contacts.

FRANCHISEE MEETINGS Franchisees can look forward to improving their store through our ongoing efforts to educate and support, including: Conferences with business building workshops facilitated by proven industry experts Periodic roundtable meetings held regionally to address business needs

MANUFACTURING AND INNOVATION

Innovation Innovative New Products Value Engineering Quality Assurance Vendor Partnership

Overview of Manufacturing Proprietary Products Dough Facility in Atlanta Private Label Production Vertically Integrated Production at 30% Capacity Built-In Supply Chain Competitive Cost of Goods

A Bit At A Time

ONLINE TRAINING Ongoing training and support are provided by:

Webinar Sessions Regional train-the-trainer sessions to meet business needs

POS PLATFORM

Provides our

owner/operators with

access to a number of

reports

Allows for better

management of labor,

scheduling and

inventory

Provides understanding

of sales cycles, product

mix and much more

REPORTING

The POS system allows for direct upload of information to the GFG systems

We use this information to assess the success of programs and make

adjustments to improve franchisee profitability

INTRANET

The Pretzelmaker intranet site is the one-stop-shop for all information Needed to operate the business. It includes:

Operational/Training Instructions

Local store marketing toolkits and materials, and more

Ability for franchisees to communicate directly with each other to exchange best practices

SUPPORT CENTER / R&D LAB The Pretzelmaker brand has dedicated Research and Development Food Science support focused on:

Exploring trends in the marketplace

Continually revolutionizing our fresh baked pretzel product

New product innovations and ensuring each product is taken through an extensive process to: Validate operational procedures in-store along with all other day-to-day activities Understand consumer demand and the products impact on store sales and product mix before a national launch

A state-of-the-art Innovation Lab that provides the foundation for this innovation

Tie The Knot

NEXT STEPS Complete the application for pre-qualification

Continue discovery discussions with your regional Development Manager

Review our Franchise Disclosure Document

Speak with franchisees for feedback about the business and gather additional information to complete your business plan

Join us for a Meet-the-Team Day in Norcross, GA

Receive approval and sign your Franchise Agreement

Thank you for completing your review of the Pretzelmaker Virtual Brochure! We look forward to working with you towards joining our

franchisee team!

DISCLAIMER

This is not an offer to sell a franchise as an offer may only be made by a

franchise disclosure document prepared in accordance with the Federal

Trade Commission’s franchise laws and applicable state laws. Filing of a

franchise disclosure document does not constitute the state’s approval of

the franchise disclosure document.