Post on 29-Jan-2017
transcript
On State Assessment
Primary Activity
Year(Performance Indicator)
HSCE
CodeELA
1 1 MARKETING
Orientation/Team Building
1 Segment 1
1
Understands the tools, techniques, and systems that businesses
use to create, communicate, and deliver value to customers and
to manage customer relationships in ways that benefit the
organization and its stakeholders
1
1
Understand marketing’s role and function in business to
facilitate economic exchanges with customers.
1Explain marketing and its importance in a global economy MK:001
MK LAP
4CS
1Describe marketing functions and related activities MK:002
MK LAP
1CS Functions Mobile
1
2Acquire foundational knowledge of customer/client/business
behavior to understand what motivates decisions making
1
1 Explain customer/client/business buying behavior MK:014 CS
1
Discuss actions employees can take to achieve the company’s
desired resultsMK:015
MK LAP
2CS
2 MARKET PLANNING Segment 9
2
2
Understands the principles and tools utilized to determine and
target marketing strategies to a select audience
2
2 Develop marketing strategies to guide marketing tactics.
2Explain the concept of marketing strategies MP:001
MP LAP
3CS
2Identify considerations in implementing global marketing strategies MP:004 MN
2
Select target market appropriate for product/business to obtain
the best return on marketing investment (ROMI)
2Explain the concept of market and market identification MP:003
MP LAP
3CS
2 Identify market segments MP:004 MN
2 Select target market MP:005 MN
1 3 SELLING
1 Segment 2
Marketing 1
Week PI #Resource
sLevel Secondary (or DECA) Activity Segment
1
Understands the concepts and actions needed to determine
client needs and wants and respond through planned,
personalized communication that influences purchase decisions
and enhances future business opportunities
1
1
Acquire a foundational knowledge of selling to understand its
nature and scope .
1Explain the nature and scope of the selling function SE:017
SE LAP
117CS
Introducing DECA Competitive
Event Activity
1
Explain the role of customer service as a component of selling
relationshipsSE:076
SE LAP
130CS DECA Scavenger Hunt
1Explain company selling policies SE:932
SE LAP
121CS
1
1
Acquire product knowledge to communicate product benefits and
to ensure appropriateness of product for the customer.
1 4 Acquire product information for use in selling SE:062 CS Stock Market Game
1
Analyze product information to identify product features and
benefitsSE:109
SE LAP
113SP
1
1 Understand sales processes and techniques to enhance
1
customer relationships and to increase the likelihood of making
sales.
1Explain the selling process (SE:048, SE LAP 126) SE:048
SE LAP
126CS
1 Discuss motivational theories that impact buying behavior SE:359 SP
1 Establish relationship with client/customer SE:110 CS STOCK MARKET GAME
1Determine prospect’s buying motives for use in selling SE:883
SE LAP
109SP
1Facilitate prospect’s buying decisions SE:811
SE LAP
108SP
1Demonstrate product solution for prospect’s needs SE:893
SE LAP
103SP
1Convert customer/client objections into selling points SE:874
SE LAP
100SP
1
15 Close the sale SE:895
SE LAP
107SP
* Process sales documentation SE:117
1Plan follow-up strategies for use in selling SE:057
SE LAP
119SP
Sell Good/Services/idea to individuals SE:046 SP
1 Sell Goods/service/idea to groups SE:073 SP
1ECONOMICS Segment 12
1 Understands the economic principles and concepts
1 fundamental to business operations
1
6
1
Understand fundamental economic concepts to obtain a
foundation for employment in business.
1Distinguish between economic goods and services EC:002
EC Lap
10CS
1Explain the concept of economic resources EC:003
EC LAP
14CS
17 Describe the concepts of economics and economic activities EC:001
1.1.1
2.1.2EC LAP 6 CS Stock Market Game
1Determine economic utilities created by business activities EC:004
EC LAP
13CS
1Explain the principles of supply and demand EC:005
1.3.1
1.3.2
EC LAP
11CS
18 Describe the functions of prices in markets EC:006
1.2.2
1.3.3
EC LAP
12CS
1
1
Understand the nature of business to understand its
contributions to society
1Explain the role of business in society EC:070 1.2.1
EC LAP
20CS
1Describe types of business activities EC:071
2.1.2
2.1.8
EC LAP
19CS
1 BUSINESS LAW Segment 2
1
Understands business’s responsibility to know, abide by, and
enforce laws and regulations that affect business operations and
transactions
1
Apply knowledge of business ownership to establish and continue
business operations.
1Explain types of business ownership BL:003 BL LAP 1 CS
2 9 PRICING Segment 4
2
Understands concepts and strategies utilized in determining
and adjusting prices to maximize return and meet customers’
perceptions of value
2
2
Develop a foundational knowledge of pricing to understand its
role in marketing .
2Explain the nature and scope of the pricing function PI:001 PI LAP 2 SP
2 Explain legal considerations for pricing PI:017 SP
2Explain factors affecting pricing decisions PI:002 PI LAP 3 SP
2
1
110 ECONOMICS Segment 12
1
1
Understand economic systems to be able to recognize the
environments in which businesses function.
1
Explain the types of economic systems EC:007
3.1.1
3.1.2
3.1.3
3.1.5
3.1.6
EC LAP
17CS
Free Enterprise Country Comparison
Activity
1
Identify the impact of small business/entrepreneurship on market
economiesEC:065 1.1.2 CS
1Explain the concept of private enterprise EC:009
EC LAP
15CS
1Identify factors affecting a business’s profit EC: 010 2.1.1 EC LAP 2 CS Free Enterprise Essay
1Determine factors affecting business risk EC:011 EC LAP 3 CS
1Explain the concept of competition EC:012 EC LAP 8 CS
1
111
Acquire knowledge of the impact of government on business
activities to make informed economic decisions
1
1
Determine the relationship between government and business EC:008
1.4.1
1.4.2
2.2.1
2.2.2
2.2.3
EC LAP
16CS
12 OPERATIONSSegment
7
Understands the processes and systems implemented to
monitor, plan, and control the day-to-day activities required for
continued business functioning
Understand operation’s role and function in business to value its
contribution to a company
Explain the nature of operations OP: 189OP LAP
3CS
Implement security policies/procedures to minimize chance for
loss.
Explain routine security precautions OP:013 CS
Follow established security procedures/policies OP:152 CS
Protect company information and intangibles OP:153 CS
Describe health and safety regulations in business OP:004 PQ
Report noncompliance with business health and safety regulations OP:005 PQ
Implement safety procedures to minimize loss.
Follow instructions for use of equipment, tools, and machinery OP:006 PQ
Follow safety precautions OP:007 PQ
Maintain a safe work environment OP:008 CS
Explain procedures for handling accidents OP:009 CS
Handle and report emergency situations OP:010 CS
2 Segment 7
213
Understands the processes and systems implemented to
monitor, plan, and control the day-to-day activities required for
continued business functioning
2
2
Implement purchasing activities to obtain business supplies,
equipment, and services.
2 Explain the nature and scope of purchasing OP:015 CS
2 Place orders/reorders OP:016 CS
2 Maintain inventory of supplies OP:031 CS
2
2
Understand production’s role and function in business to
recognize its need in an organization.
2Explain the concept of production OP:017 OP LAP 4 CS
2
2 Analyze security issues to protect the company
2
2 Maintain data security OP:064 CS
2
2
Implement expense-control strategies to enhance a business’s
financial well being
2
2 Track invoices OP:184 CS
14 CASHIERING PROCEDURES Orientation to DECA
Make Change MichHow to Introduce DECA Activity
written Events
Calculate miscellaneous charges for retail sales SE:116 CS
Process sales transactions SE:329 CS
Accept checks from customers SE:152 CS
Operate register/terminal SE:153 CS
CUSTOMER RELATIONS Segment 1
Understands the techniques and strategies used to foster
positive, ongoing relationships with customers
Foster positive relationships with customers to enhance company
image
Explain the nature of positive customer relations CR:003 CR LAP 1 CS
Demonstrate a customer-service mind set CR:004 CS
Reinforce service orientation through communication CR:005 CS
Respond to customer inquiries CR:006 CS
Adapt communication to the cultural and social differences among
clientsCR:019 CS
Interpret business policies to customers/clients CR:007 CS
15Resolve conflicts with/for customers to encourage repeat
business
Handle difficult customers CR:009CR LAP
13CS
Handle customer/client complaints CR:010 CS
Reinforce company’s image to exhibit the company’s brand
promise
Identify company’s brand promise CR:001 CS
Determine ways of reinforcing the company’s image through
employee performanceCR:002 CS
2
Understand the nature of customer relationship management to
show its contributions to a company
2 Discuss the nature of customer relationship management CR:016 SP
2
2
2
Describe the use of technology in customer relationship
managementCR:018 SP
16 PROMOTION Segment 3
Understands the concepts and strategies needed to
communicate information about products, services, images,
and/or ideas to achieve a desired outcome
Acquire a foundational knowledge of promotion to understand
its nature and scope.
Explain the role of promotion as a marketing function PR:001 PR Lap 2 CSGroup work on promotion project
with oral presentation
Explain the types of promotion PR:002 PR Lap 4 CS
Identify the elements of the promotional mix PR:003 PR Lap 1 SP
217 PROMOTION Segment 3
2
2 Understands the concepts and strategies needed to
2communicate information about products, services, images,
and/or ideas to achieve a desired outcome
2
2
Understand promotional channels used to communicate with
targeted audiences.
2Explain types of advertising media PR:007 PR LAP 3 SP
2
Describe word-of-mouth channels used to communicate with
targeted audiences PR:247 SP
2 Explain the nature of direct marketing channels PR:089 SP
2 Identify communications channels used in sales promotion PR:249 SP
2Explain communications channels used in public-relations activities PR:250 SP
18 Exams
Explain the role of ethics in customer relationship management CR:017 SP
220
Understand the use of an advertisement’s components to
communicate with targeted audiences.
2 Explain components of advertisements PR:014 SP
2 Explain the importance of coordinating elements in advertising PR:251 SP
2
2 SOCIAL MEDIA
2 Understanding Social Media and Influence
2 Describe the Social Media Ecosystem
2 Understanding Social Media Strategies
2 Understand the Social Media Conversation
2 Recognize Business-to-Consumer (B2C) Social Media
2 Recognize Business-to-Business (B2B) Social Media
2 Understanding the Types of Social Media
2Describe how to leverage video embedding within Marketing
sites
2Understanding Geo Location goals and how they differ from
other types of marketing goals
2Understand how to Manage Social Media in Your Department
21 ECONOMICS Segment 12
Acquire knowledge of the impact of government on business
activities to make informed economic decisions
Determine the relationship between government and business EC:008EC LAP
16CS
Describe the nature of taxes EC:0721.4.3
2.2.5 SP
Discuss the nature of monetary policy EC:073 1.4.4 MN
22 Discuss the supply and demand for money EC:096 2.1.4 MN
Explain the role of the Federal Reserve System EC:097 2.1.3 MN
Explain the concept of fiscal policies EC:074 2.2.4 MN
Describe the effects of fiscal and monetary policies EC:098 1.4.5 MN
23Analyze cost/profit relationships to guide business decision-
making
Explain the concept of productivity EC:013 1.2.3EC LAP
18CS
Analyze impact of specialization/division of labor EC:014EC LAP
7SP
Explain the concept of organized labor and business EC:015EC LAP
5SP
Explain the impact of the law of diminishing returns EC:023 SP
Describe the concept of economies of scale EC:077 MN
24Understand economic indicators to recognize economic
trends and conditions
Discuss the measure of consumer spending as an economic
indicatorEC:081 3.1.4 SP
Describe the economic impact of inflation on business EC:083 2.1.7 SP
Determine the impact of business cycles on business activities EC:18 2.1.7EC LAP
9SP SP
Explain the concept of Gross Domestic Product (GDP) EC:017EC LAP
1SP
Discuss the impact of a nation’s unemployment rates EC:082 2.1.6 SP
Explain the economic impact of interest-rate fluctuations EC:084 2.1.5 SP
25Determine global trade’s impact on business decision
making
Explain the nature of global trade EC:016
3.2.5
3.2.1
3.2.2
EC LAP
4SP
Describe determinant’s of exchange rates and their effects on
the domestic economyEC:100
3.2.3
3.2.4SP
Discuss the impact of cultural and social environments on
global tradeEC:045
4.1.1
4.1.2
EC LAP
24SP
Explain labor issues associated with global trade EC:101 2.1.9 SU
26 COMMUNICATIONS Segment 1
Understands the concepts, strategies, and systems used to
obtain and convey ideas and information
Write internal and external business correspondence to convey
and obtain information effectively.
Explain the nature of effective written communications CO:016 CS
Select and utilize appropriate formats for professional writing CO:088 CS
27 Edit and revise written work consistent with professional standards CO:089 CS
Write professional e-mails CO:090 CS
Write business letters CO:133 CS
Write informational messages CO:039 CS
Write inquiries CO:040 CS
Communicate with staff to clarify workplace objectives.
Explain the nature of staff communication CO:014 CS
Choose appropriate channel for workplace communication CO:092 CS
Participate in a staff meeting CO:063 CS
Read to aquire meaning from written material and apply the
information to a task.
Analyze company resources to ascertain policies and procedures CO:057 CS
2
228 MARKETING INFORMATION MANAGEMENT Segment 8
2 Identify research project
2
Understands the concepts, systems, and tools needed to gather,
access, synthesize, evaluate, and disseminate information for
use in making business decisions
2
2
Acquire foundational knowledge of marketing-information
management to understand its nature and scope.
2Describe the need for marketing data IM:012
IM LAP
12CS
2
Explain the nature and scope of the marketing-information
management function IM:001 IM LAP 2 SP
2
2
Understand marketing-research activities to show command of
their nature and scope.
2Explain the nature of marketing research IM:010 IM LAP 5 SP
2Discuss the nature of market research problems/issues IM:282
IM LAP
13SP
2
2
Understand data-collection methods to evaluate their
appropriateness for the research problem/issue
2
Describe methods used to design marketing research studies (i.e.
descriptive, exploratory, and causal)IM: 284
IM LAP
14SP
2
Describe options businesses use to obtain marketing research data
(i.e. primary and secondary research)IM:281
IM LAP
15SP
2
Discuss the nature of sampling plans (i.e. who, how many, how
chosen)IM:285
IM LAP
16SP
2 Understand data-collection methods to evaluate their
2 appropriateness for the research problem/issue .
2
Describe data-collection methods (e.g., observations, mail,
telephone, Internet, discussion
2 groups, interviews, scanners)
2 Explain characteristics of effective data-collection instruments IM:418 SP
2
Describe types of rating scales (including Likert scales, semantic
differential scales, behavior intention scales, etc.)IM:286 SP
2 Explain the use of diaries (e.g. product, media-use, contact) IM:287 SP
2
2
Interpret marketing information to test hypotheses and/or to
resolve issues
2 Explain techniques for processing data IM:062 SP
2
Explain the use of descriptive statistics in marketing decision
makingIM:191 SP
230 PRODUCT SERVICE MANAGEMENT Segment 10
2
2
Understands the concepts and processes needed to obtain,
develop, maintain, and improve a product or service mix in
response to market opportunities
2
2
Acquire a foundational knowledge of product/service
management to understand its nature and scope.
2
Explain the nature and scope of the product/service management
function PM:001
PM LAP
17SP
IM: 289 SP
29
2Identify the impact of product life cycles on marketing decisions PM:024
PM LAP
39SP
2
2Apply quality assurances to enhance product/service offerings.
2Describe the uses of grades and standards in marketing PM:019
PM LAP
8CS
2Explain warranties and guarantees PM:020
PM LAP
4CS
2
231 Employ product-mix strategies to meet customer expectations.
2Explain the concept of product mix PM:003
PM LAP
3SP
2
2Position products/services to acquire desired business image
2Describe factors used by marketers to position products/business PM:042 SP
2Explain the nature of product/service branding PM:021
PM LAP
6SP
232 Entrepreneurship Segment 7
2
2 Entrepreneurial Traits/Behaviors
2Understands the personal traits/behaviors associated with successful
entrepreneurial performance
2
2 Describe desirable entrepreneurial personality traits
2 Determine personal biases and stereotypes
2 Determine interests
2 Evaluate personal capabilities
2 Conduct self-assessment to determine entrepreneurial potential
2
2
Understands the concepts, processes, and skills associated
with identifying new ideas, opportunities, and methods and
with creating or starting a new project or venture
2
233
Employ entrepreneurial discovery strategies to generate
feasible ideas for business ventures
2
2 Explain the need for entrepreneurial discovery (EN:001) (ON)
2 Assess global trends and opportunities for business ventures (EN:003) (ON)
2 Determine opportunities for venture creation (EN:004) (ON)
2 Generate venture ideas (EN:006) (ON)
2
234 FINANCIAL ANALYSIS Segment 5
2
2
Understands tools, strategies, and systems used to maintain,
monitor, control, and plan the use of financial resources
2
2 Analyze financial needs and goals to determine financial
2 requirements.
2
Explain the nature of financial needs (e.g., college, retirement,
wills, insurance, etc.) FI:064 4.1.3 CS
Bring in a speaker to discuss these 3
performance indicators
2 Set financial goals FI:065 4.1.3 CS
2 Develop personal budget FI:066 4.1.3 CS
2
2 Manage personal finances to achieve financial goals.
2 Explain the nature of tax liabilities FI:067 PQ Pre-test students
2 Interpret a pay stub FI:068 PQ
2 Read and reconcile bank statements FI:070 CS
2 Maintain financial records FI:069 CS
2 Demonstrate the wise use of credit FI:071 4.1.3 CS
2 Validate credit history FI:072 4.1.3 CS
2 Protect against identity theft FI:073 4.1.3 CS
2Prepare personal income tax forms FI:074 CS
Have students bring in a copy of their tax forms as
proof that they know how to fill one out or give as
homework
2
235
Understand the use of financial-services providers to aid in
financial-goal achievement.
2 Describe types of financial-services providers FI:075 4.1.4 CS
2Discuss considerations in selecting a financial-services provider FI:076 4.1.5 CS
2
2 Use investment strategies to ensure financial well-being.
2 Explain types of investments FI:077 4.1.5 CS
Explain the nature of capital investment FI:078 4.1.5 MN
Establish investment goals and objectives FI:079 4.1.5 MN
2
2
Identify potential business threats and opportunities to protect a
business’s financial well-being.
2 Describe the concept of insurance FI:081 4.1.6 CS
2 Explain the nature of risk management FI:084 4.1.6 SP
2
2
Acquire a foundational knowledge of accounting to understand
its nature and scope.
2 Describe the need for financial information FI:579 CS
236 Explain the concept of accounting FI:085
MB LAP
9CS
2 Explain the need for accounting standards (GAAP) FI:086 CS
2
Understand the fundemental principles of money needed to make
fionancial exchanges.
Explain the time value of money FI:062) CS
Explain the purposes and importance of credit FI:002 FI LAP 2 CS
Explain legal responsibilities associated with financial exchanges FI:063) CS
Aquire a foundational knowledge of finance to understand its
nature and scope.
Explain the role of finance in business FI: 354 FI LAP 7 CS
237 STRATEGIC MANAGEMENT Segment 9
2
Understands tools, techniques, and systems that affect a
business’s ability to plan, control, and organize an
organization/department
2
2
Recognize management’s role to understand its contribution to
business success .
2Explain the concept of management SM:001
SM LAP
3CS
2
ONGOING STANDARDS Embedded in Projects
EMOTIONAL INTELLIGENCE
Understands techniques, strategies, and systems used to foster
self-understanding and enhance relationships with others
*
Identify with others’ feelings, needs, and concerns to enhance
interpersonal relations.
*Exhibit cultural sensitivity (EI:033, EI LAP 11) (CS) EI:033
EI LAP
11CS
*
Manage stressful situations to minimize negative workplace
interactions.
*Use conflict resolution skills EI:015 EI LAP 7 CS
*
* Implement teamwork technioques to accomplish goals.
*Explain the concept of leadership (EI:009, EI:009
EI LAP
16CS
*
* Determine personal vision EI:063 CS
* Demonstrate adaptability EI:006 CS
*Develop an achievement orientation EI:027
EI LAP
10CS
* Lead change EI:005 CS
*Enlist others in working toward a shared vision EI:060
EI LAP
13CS
* Coach others EI:041 CS
*
Manage internal; and external business relationships to foster
positve interactions.
* Foster positive working relationships EI:037 CS
*
* INFORMATION MANAGEMENT
*
Understands tools, strategies, and systems needed to access,
process, maintain, evaluate, and disseminate information to
assist business decision-making
*
Use information literacy skills to increase workplace efficiency
and effectiveness
* Assess information needs NF:077) CS
* Obtain needed information efficiently NF:078) CS
* Evaluate quality and source of information NF:079) CS
* Apply information to accomplish a task NF:080) CS
* Store information for future use NF:081) CS
*
*
Aquire a foundational knowledge of information management to
understand its nature and scope.
*Discuss the nature of information management
NF:110, NF LAP 3
*
Utilize information-technology tools to manage and perform
work responsibilities.
* Use an integrated business software application package NF:088) CS
* Demonstrate collaborative/groupware applications NF:011) CS
* Create and post basic web page NF:042 CS
PROFESSIONAL DEVELOPMENT
1
Acquire self-development skills to enhance relationships and
improve efficiency in the work environment.
1Maintain appropriate personal appearance PD:002 PD LAP 5 PQ
1Set personal goals PD:018 HR LAP 6 CS
1
1 Utilize critical-thinking skills to determine best
1 options/outcomes.
1
1 Explain the need for innovation skills PD:126 CS
1Make decisions PD:017
PD LAP
10CS
1Demonstrate problem-solving skills PD:077
PD LAP
17PQ
1 Demonstrate appropriate creativity PD:012 SP
1Use time management skills PD:019 PD LAP 1 SP
COMMUNICATIONSRecord information to maintain and present a report of business
activity
Utilize note taking strategies CO:085 CS Observe throughout the year
Organize information CO:086 CS Observe throughout the year
Select and use appropriate graphic aids (CO:087) (CS) CO:087 CS Observe throughout the year