Primary and Secondary Research

PRIMARY RESEARCH

• Our questionnaire results

• Who we’re going to interview

• Where we are going to interview them

• Where else we are going to film

What is your gender?

How old are you?

What is your all time favourite genre of music?

What TV channel do you watch regularly?

What time do you watch TV the most?

What aspects of a documentary do you find most important?

What is your 1 favourite brand of shoe?

How many pairs of shoes do you have?

Who is your favourite shoe designer?

What is your favourite pair of shoes and why do you like them so much?

What is your shoe size?

On average, how often do you buy shoes?

What is your favourite shoe colour?

Are you more likely to buy a pair of shoes if your friend has them?

Do you share your shoes with friends and family?

How long does a pair of shoes usually last you?

What is your favourite shoe shop?

Do you ever buy shoes online?

Do you buy shoes for style of comfort?

What is the most you’ve ever spent on a pair of shoes?

Which shoe type do you prefer? (1= least, 3= most)

Do you buy shoes for the style of label?

Who is your favourite celebrity?

Would you be more likely to buy a pair of shoes if it was associated with your favourite celebrity?

On a scale of 1-5, how important are the different aspects of a shoe to you?

What is your occupation/ job?

If you do have a job, does is require a certain shoe?

Do you ever buy shoes specifically for an event?

What would you define your style as?

CONCLUSION

• We have decided to chose E4 as our channel of choice as appose to our original channel on BBC 3. This is because we had 7 people reporting that they watched E4 where as 5 people reported watching BBC 3 most.

• Indie/ rock is the most common music type, though we decided to use instrumental tracks of popular hip hop music, as sneakers/shoes are commonly associated to the hip hop world/rappers. We also know the issues with copyright, so we decided to go with tracks we knew wouldn’t infringe the copyright.

WHO WE’RE GONNA INTERVIEW

• Shoe retailers:

Footlocker

Schuh (emailed us back)

Office

Deichmann

• Podiatrist (Luke’s mum works in hospital so can get in touch)

• Claudia O’Hara (Clarks employee, but goes to this college)

• Andrew Phillips (mini shoe collector)

• Athlete (basketball player)

WHERE WE’RE GOING TO INTERVIEW

• Basketball court

• Podiatrist office

• Clarks?

• Shoe collector’s house

• Footlocker

Actuality Footage

• Shoe collectors house(cutaway)

• Podiatrists office(office)

• Basketball court(cutaway)

• Inside shoe store(cutaway)

SECONDARY

• Statistics of shoe sales over the past years

• Still photos: (image of shoe promotion, images of famous people wearing certain shoes)

• Articles

• Archived footage: (Famous athlete playing, process of shoe making, shoe collections)