Primegoods Group Presentation and Portfolio · The origins of our performance are factors such as...

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Primegoods is the umbrella brand and Head of Group of 2 other Companies dedicated toproduction, marketing and distribution of dry and frozen pastry products and ready-to-eatmeals.In pastry business we have a Company named Pastelaria Confeitaria Rolo. Founded in 1995,today Pastelaria e Confeitaria Rolo has over 160 employees spread over 5 production unitsof a wide range of products (mostly bakery and pastry) located in the beautiful villages ofMafra and Óbidos - Portugal.With a philosophy based on a strong focus on innovation in manufacturing processes andthe use of advanced technology, our company is distinguished by accuracy, experience,ability to develop new products and to preserve the flavor of traditional recipes.Pastelaria e Confeitaria Rolo is certified by the standard IFS (International Food Standard,Version 5) with Higher Level, reflecting the high quality standards in the treatment of rawmaterials and finished products.The huge daily production capacity, a total area exceeding 17,000 m2, and its fleet, respondto market needs and ensure the distribution of our products to our customers within hoursafter manufacturing. This ensures delivery of fresh and high quality products to ourcustomers.

Company and Group Presentation

The origins of our performance are factors such as quality and diversification of ourproducts, and a strategy of sustainable growth with a high sense of competitiveness.Our several production units are specialized in different kinds of products, all very popular,covering a wide range of consumers:• Unit 1 is (the one you visited) placed in Mafra and manufactures cookies, sweet pies,

brioche fine products and all kinds of traditional cakes; some of these products areavailable in different kinds of shapes and flavours; this is the oldest unit of the group;

• Unit 2 is placed in Mafra and manufacture only croissants in a very automated linegetting high levels of productivity; there are different cream options for filling thecroissants;

• Unit 3 is placed in Óbidos and produces a wide range of cakes that stand out for theiroriginality in appearance, rich texture and its traditional taste;

• Unit 4 is also placed in Óbidos and manufactures mostly frozen desserts of differentkinds (composed by a mixture of soft cake and a flavored filling), very appreciated bythe modern consumer;

• Unit 5 is also placed in Óbidos and produces crepes with different kinds of fillings, andpetit gateau, a chocolate dessert well appreciated by the gourmet consumer;

In the ready to-eat-meals we have a Company named Alsope – Sociedade de Produção eComercialização de Produtos Ultracongelados Lda. This Company has 3 years of operationand employes over 40 people in 2 lines of production dedicated to Lasagna’s, Tagliatela andCanelones production, fresh and frozen.We are also starting a new Plant, this time owned by Primegoods itself, dedicated to Pizza’sproduction with an installed capacity of over 15.000.000 pizzas per year, fresh and frozen.

The market recognizes the quality of our products and an efficient management modelwhose priority is the continuous satisfaction of our customers. This fact turned our industryinto a leader in our business expertise.

The products mentioned above are sold in several countries such as Portugal, Spain,Switzerland, United Kingdom, France and Angola. Our biggest clients are the largestsupermarket chains in Portugal and Europe (Lidl, Auchan, Sonae, Jerónimo Martins,Mousquetaires Group-Intermarché, Diagroup) but also small businesses, ensuring a widespread of our products that shows a wide acceptance of our products by the consumers.We work with our own brand but also with private labels, developing the products inpartnership with our clients.

Our main goal at the moment is to extend our customers nationally and internationally,making known to the world the best of the Portuguese bakery and pastry industry and alsothe ready to eat meals and Pizzas.Find out more about our products throughout this presentation.

We present in the following documents the products we think could be interesting forexports, regarding image, receipt, shelf-life and potencial acceptance adjusted to ConsumerMarkets tastes and preferences.

Butter Ties Biscuits(Laços de Manteiga)

Shelf Life: 180 days after productionPackaging: Plastic cuvetteWeight: 300 gramsLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

• Temperature: non refrigerated• Cuvettes per box: 12 units of 300 grams per box• Boxes per pallet: 48 boxes per europallet

Dry Pastry Portfolio for Exports

Peanut Cookies / Biscuits(Biscoitos de Amendoim)

Logistics:

S Word Cookies / Biscuits(Esses)

Logistics:

Lizards Cookies / Biscuits(Lagartos)

Logistics:

Corrugated Cracker/ Biscuits(Bolacha Ondulada)

Logistics:

Little Stars Cookies / Biscuits(Estrelas)

Logistics:

Deer Tongues Cookies / Biscuits(Línguas de Veado)

Logistics:

Cinnamon Cookies / Biscuits(Bolinhos de Canela)

Logistics:

Chocolate Braid Cookies / Biscuits(Tranças de Chocolate)

Logistics:

Chocolate Drops Cookies / Biscuits(Gotas de Chocolate)

Logistics:

Coconut Toothpicks with Chocolate(Palitos de Côco com Chocolate)

Logistics:

Biscuits Filled with Strawberry and Chocolate(Bolacha Húngara)

Logistics:

Hungarian Assorted Biscuits / Cookies(Sortido Húngaro)

Logistics:

Round Cookies with Chocolate(Bolachinhas Redondas com Chocolate)

Logistics:

Lizards with Chocolate(Lagartos com Chocolate)

Logistics:

Passion Hearts with Chocolate(Corações com Chocolate)

Logistics:

Crayons Bean(Pastéis de Feijão)

Logistics:

Coconut Manjericos(Manjericos de Côco)

Logistics:

We also have a large portfolio of Tradicional Cakes with 2 formats and weights. We wouldmark as best sellers in Portugal the following SKU’s:• Chocolat Cake;• Marble Cake;• Orange Cake;• Nut Cake;• Yogurt Cake;• Coffee Cake;

Shelf Life: 30 days after productionPackaging: Round plastic cuvette with basis in black blisterWeight: 500 gramsLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

Cakes Portfolio for Exports

We also have a large portfolio of Tradicional Cakes with 2 formats and weights. We wouldmark as best sellers in Portugal the following SKU’s:• Chocolat Cake;• Marble Cake;• Orange Cake;• Nut Cake;• Yogurt Cake;• Coffee Cake;

Shelf Life: 30 days after productionPackaging: Rectangular plastic cuvette with basis in black blisterWeight: 700 gramsLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

Pão de Ló (dry)

Logistics:

Pão de Ló Praemium (traditional and Chocolate Recipe )

(Pão de Ló Húmido)

Logistics:

• Temperature: Frozen• Cuvettes per box: 4 units of 500 grams per box• Boxes per pallet: 36 boxes per europallet

Shelf-Life of 5 days after defrosing in store

King Cake (for Christmas)(Bolo Rei Tradicional)

Shelf Life: 15/210 days after productionPackaging: Plastic cuvetteWeight: 800 gramsLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

• Temperature: non-refrigerated or Frozen• Cuvettes per box: 8 units of 800 grams per box• Boxes per pallet: 20 boxes per europallet

King Cake with Pineapple and Jila (for Christmas)(Bolo Rei com Ananás e Jila)

Logistics:

Chocolate King Cake (for Christmas)(Bolo Rei com Chocolate)

Logistics:

Traditional folklore Easter with Eggs (for Easter)(Folar Tradicional de Páscoa com Ovos)

Shelf Life: 15/210 days after productionPackaging: Plastic cuvette or plastic bagWeight: 600 gramsLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

Almond Tart(Tarte de Amêndoa)

Logistics:

Tarts Portfolio for Exports

Bean Pie(Tarte de Feijão)

Logistics:

Tarts Portfolio for Exports

Brigadeiro Cake(Bolo Brigadeiro)

Logistics:

Frozen Pastry Portfolio for Exports

Sweet Rice Cake(Bolo Arroz Doce)

Logistics:

Semifrios (Mango, Strawberry, Passion Fruit)

Logistics:

Birthday and Festivity Cakes(Bolos de Aniversário e Bolos Temáticos – Dia da Mãe/Pai)

Shelf Life: 210 days after productionPackaging: Plastic cuvetteWeight: 350 grams up to 1 KgLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

• Temperature: Frozen• Cuvettes per box: 4 units of per box• Boxes per pallet: 36 boxes per europallet

Sweet Simple Crepes (without filling)(Crepes Simples – sem recheio)

Shelf Life: 210 days after productionPackaging: carton box with 16 units packed into 2 plastic bags of 8 units each

(plastic bags non-printed)Weight: 960 gramsLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

• Temperature: Frozen• Units per box: 9 units of 960 grams each per secondary box• Boxes per pallet: 56 boxes per europallet

Sweet Stuffed Crepes (Belgian Chocolate, Egg Sweet, Apple with Cinnamon, pear,…)

(Crepes Recheados – chocolate belga, doce de ovo, maçã com canela, pêra rocha,…)

Shelf Life: 210 days after productionPackaging: carton box with 6 units packed into individual plastic bags each

(plastic bags non-printed)Weight: 540 gramsLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

Petit Gâteau or Chocolate Coulant

Shelf Life: 210 days after productionPackaging: Carton box with 4 units without individual filmWeight: 320 gramsLabel: To be defined (always sticked in the cuvette to close it)

Logistics:

The present presentation gives an ideia of the scope of products we can produce and offerto our current customers and potencial Clients.We have enormous production capacity and a wide range of state of art equipments whichallow us to responde very quick to any specific needs from our Clients.

The logistics informed in this document is the one currently used in the deliveries done byour own fleet in Portugal and Spain, but we can adjust if necessary in order to optimize theloading capacity of trucks or containers.

Headquarters:

Adress: Estrada Nacional 9, 2640-317 Igreja Nova – Mafra - PortugalMail: geral@primegoods.ptPhone: +351 21 967 67 20Fax: +351 21 967 67 29

Head of Sales and Partner:

Name: Luis CorreiaMail: luis.correia@primegoods.ptMobile: +351 93 760 30 52

Summary and contacts

Primegoods Group Presentation and Portfolio · The origins of our performance are factors such as...

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