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PRINT BUSINESS OUTLOOK CONFERENCE 2017
February 5, 2016PrintPack 2017
Greater Noida, India
C R E AT I N G F U T U R E P R I N T T H R O U G H T E C H N O L O G Y A N D I N N O VAT I O N
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DigitalPrinting– Today&Tomorrow
By:ManishGupta
NationalManager– PP&IPMarketingKonicaMinoltaBusinessSolutionsIndiaPvt.Ltd
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Global Print Drivers
ØReduction in Run Length/ shorter lead times
ØCost Reduction Pressures
ØFull Color, total variable printing
ØVersioning and Personalisation
ØWeb to Print System
ØTechnology Development & Adoption
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Factors NotatallImp.
Relevantbutnotimp.
Fairlyimp.
Veryimp.
Critical *RatingAverage
Risingrequirementforshortruns 1% 3.8% 13.3% 64.8% 17.1% 2.93
Recentimprovementsindigitalprintingtechnology
1.9% 3.8% 21.9% 54.3% 18.1% 2.83
Lowinitialset-upcostsforprintjobs 1.9% 3.8% 24.0% 50.0% 20.2% 2.83
Risingrequirementforpersonalisation 1.0% 20.0% 20.0% 41.0% 18.1% 2.55
Risingrequirementforvariabledata 1.9% 20.0% 19.0% 41.9% 17.1% 2.52
Environmentalissues 11.4% 34.3% 30.5% 17.1% 6.7% 1.73
Note:*averagedresponsewhereby0=notatallimportant;1=relevantbutnotimportant;2=fairlyimportant;3=veryimportant;and 4=criticalSource:Smithers Pira surveyresult
Drivers to the Adoption of Digital Printing
5PRINTBUSINESSOUTLOOKCONFERENCE2017Source:Smithers Pira
Global Digital Print Volumes
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Global Digital Print Market Split 2009-2019 (billion A4)
Source:Smithers Pira
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Print Process
Keydriversinadoption:Reliability&Productivity
Source:Smithers Pira
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Print Process
Source:Smithers Pira
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Digital & Inkjet
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Geographic Regions
ASIA
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14.8%
12.5%
6.4%
Digital Printing Output of India (A4 million) Electrophotography Printing Output of India (A4 million)
Source:Smithers Pira
Digital Volumes
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Digital Production Equipment Growth - India
12.6%
Source:IDC
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Sources of digital printing volumes, 2008–2018 (%)
Digitalwillcontinuetocomplementoffsetdueto:
• Shorterruns
• Tighterschedules
• Hybridprinting
• Distributeandprint.
2008 2013 2018Offset Transfer 72 60 40Variable Data 10 18 29Transactional 5 8 12Web Generated 3 10 12Other Processes 8 2 2New Products 2 2 5
100 100 100
Source:Pira InternationalLtd
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Where will the Print be Produced in %Segment Percentage
Copy shops/ Quick Printers 20Commercial printers 30Sign / Photo shops 10Photo labs 2Newspapers 7Mailers 1Pre-media services 4Packaging printers 9Specialty printers 5Industrial printers 5In-plant and transaction printers 9Home printers 1
100 Source:Pira InternationalLtd
Adoptionisthekey!
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Some Factors improving Readership
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Digital Spot UV + Embossed Foil
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• PeckandShu,2009• BasicFindings
• Forhumans,touchcanconnectyoutoanobjectinaverypersonalway• Illinoistriedtobantouchingproductsduringshopping
• Theexperienceoftouchinganobjectcaninfluencepersuasion,evenifthetouchelementprovidesnoinformationregardingtheproduct.
• Thevaluationandaffectivereactionofanobjectincreaseswhenthetouchprovidessensoryfeedback
• TouchstatisticallyincreasesPERCEIVEDOWNERSHIP• Thehigherperceivedownership,themorelikelyyouaretobuy
Print Still More Relevant -The Effect of Mere Touch on Perceived Ownership
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RFID=Antenna+Chip
New Upcoming Technology
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Applications
• Warehousing
• Packaging Direct / Labels
• Manufacturing – Printing
Circuits
• Education
• Security Applications• ID Cards• University Degrees
• Certificates
……. Cont New Upcoming Technology
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Internet usage impacting digital volumes
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PurposeofDocument• toprovideinformation• togiveinstructions• topersuadethereader• andtoenact(orprohibit)something.ThemainpurposeoftheInternet isofferingeffectiveinformationsharingandCommunication globallyusingcomputers.
Leverage Document & Internet
• Automate
• Authenticate
• Accurate
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Business Success Factors
Total Digital Workflow
Customer(BtoB,BtoC)
DataBase
nOne Stop Services = Print PortfolionDirect Communication with End User = W2PnTotal Cost Saving = Automation and Trainingl
Internet (PUR
L)
MarketingDesignin
g
IT Network
Short Run
Short Run
Short Run
Personalized
CatalogueforshopPoster・leaflet
Mass Production
ShopPOP,TicketRegional&personalDM
Productpresentation/promotionalmeetingEventplanRegionaleventannouncementCampaignposter
Coupon,MailMagazineDigitalBook
VolumeShifting
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Digital Printing/Press = Marketing
n End User doesn’t require “Printing Service”n Just desire “Marketing Products and its Support”
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Managing PrintShop >> Managing Business
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Lets Grow Together