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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Private/hybrid cloudmanagement platform:HP Cloud Service Automation
Neelam ChakrabartySr. Product Mktg. ManagerJan. 23, 2013
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Customer challenges
Speed innovation
Enhance agility
Improve financial management
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Hybrid delivery for the future
• Dedicated• Physical• Homogenous• Inflexible
• Common architecture• Converged management &
security• Open & standards based• Develop once, run anywhere• Flexibility & portability
Traditional IT Evolving current state Future
Private cloud
Traditional Public cloud
Managed cloud
InformationApplicationsInfrastructure
InformationApplicationsInfrastructure
InformationApplicationsInfrastructure
InformationApplicationsInfrastructure
• Disparate architectures• Different management & security• Inconsistent development environments• Increased complexity
Public cloud
Private cloud
Traditional
InformationApplicationsInfrastructure
InformationApplicationsInfrastructure
Managed cloud
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HP perspectives for cloud and hybrid delivery
IT principles• Unified management for traditional IT,
private, public and managed cloud• Heterogeneous computing environments
offering choice and flexibility• People, process and organizational
issues are significant
Future
Private cloud
Traditional Public cloud
Managed cloud
InformationApplicationsInfrastructure
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Leading customers on the journey to the cloud
Virtualize and automate
Self-service applications with full lifecycle management
Become a service brokerin a hybrid environmentSelf-service
Infrastructure
Standardize & consolidate
Journey to the cloud
IT transformation to “strategic service broker”
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Private/hybrid cloud
• Improve business and IT agility• More responsive to LOB• Reduce IT cost• Reduce shadow IT• Support new business opportunities
Enterprise customer business needs
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Private/hybrid cloud requirements
User requirements• Self-service portal for ordering IT services• Service catalog of IT services• Pre-defined services with optional settings• End-user service management• Hide the underlying complexity of the service
architecture
IT requirements• Fully automated – reduce OpEx• Scalable platform• IaaS, PaaS and SaaS• Integrate with existing tools• Common management tools• Multi-tenancy and role-based access• Monitor and manage services• Tools for service development• Compliance• Improve quality/reduce errors• Private and public services• Showback/chargeback
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Global financial services firm
Objective• Accelerate time-to-market
• Increase server utilization
• Achieve cost efficiencies and process standardization through cross-silo automation
Results• Reduced the delivery from 5 months to 2 hours
• Saved 12K man hrs – from 8 hrs/server to zero
• Utilization up to 80% from as low as 3% before
• 1,500 servers deployed in first 9-months
• Broke “server hoarding” culture - 500 servers returned or reclaimed
Transform to web-based self-service platform
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NNIT transforms its service delivery
Objective• Create scalable infrastructure to support
international growth• Deliver new, added value services• Reduce operating costs by
automating processesResults• Reduced validation costs by 80 percent• Empowered IT staff to focus on unique
and specific customer requirements• Delivered standard processes, ensuring
consistent deployment and compliance in tightly regulated industries
Danish IT service provider focused on regulated industries
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HP is the only major player increasing market share in automation/cloud software
HP is leading the cloud management software industry
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HP Cloud Service Automation helps customers…
Reduce service deployment from 4-6 months to minutes
Increase server utilization up to 80%
Save hundreds of man-hours
• Comprehensive, unified management• Open, extensible architecture
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HP Cloud Service Automation
Highly automated service lifecycle management • Easy-to-use, self-service portal• Secure application services• Highly available architecture
Comprehensive, unified service management• Manage multiple cloud environments• Built-in monitoring and compliance• Common management toolset
Open, extensible architecture• Multi-vendor hardware• Multi-hypervisor • Extensibility through API• Private and public cloud resources1
Enterprise-grade cloud service broker
Cloud management
Open, extensible architecture
Service lifecycle
Traditional Private cloud Managed cloudPublic cloud
Consume Create
1 may require additional HP products and/or professional services
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HP Cloud Service Automation functional architectureCloud subscriber portalGraphical
service designer
CSA administration
Cloud service
management Cloud resource integration
API
Cloud service delivery controller
Service catalogs
Approval management
Subscription management
CMDB Error logging
HP orthird-party tools
Application managementInfrastructure management
Storage
Physical
servers
Public service
s
Virtualservers
Network Applications
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Cloud Service Broker
Users access all cloud services from one portal• Order cloud services• Manage cloud services
Administrators manage all cloud services with a single tool• Manage multiple VMware clouds• Manage VMware, M/S Hyper-V and OpenStack KVM clouds• Publish cloud services from multiple cloud environments into a
single catalog• Manage clouds based on virtual or physical servers
Single management environment for all your cloud services
M/S Hyper-V
OpenStackKVM
VMware
AmazonHP CloudServices
Physical
ManagedServices
VMware Savvis
HP Cloud Service Automation
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Easy-to-use portal for ordering cloud services
Cloud services• SaaS or PaaS• Internal or public cloud
resources1
• Physical or virtual serversService catalog
• Browse and search services• View service definition and
options• View service cost
Order services• Customize and order services• View and modify services• Service scheduling
Self-service portal for business users
1 may require additional HP products and/or professional services
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Quickly create cloud service offerings
Graphical Service Designer• Intuitive designer tool• Flexible service design• Re-useable design components• Infrastructure and application service
creation
Cloud Maps• Quickly create new cloud service offerings,
often in less than an hour• Repeatable, proven designs lower risk and
assure optimized performance• Save up to 200 staff-hours
Advanced tools make it easy to add services to your service catalog
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Manage access to cloud services
User access• Role-based access• Multiple organizations• Custom log-in for each organization• LDAP integration• Email notification
Service catalog management• Global catalog• Multiple catalogs per organization• Approval policy per catalog• Access control per catalog
Multi-tenancy and role-based access control
Service
catalog
Service
catalog
Service
catalog
Service
catalog
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Ensure access to your cloud environment
Highly available architecture• Cloud management environment continues to be
available, even in the event of a failure• Load balancer with session affinity optimizes
performance• Active /Active cluster configuration • JBoss application cluster• Oracle RAC cluster
Meet your SLAs with an enterprise-grade cloud solution
httpshttps
Web Server/ LBWeb Server/ LBWeb Server/ LB
CSP
CSA
JBoss Node 1 JBoss Node 2
CSP
CSA
NODE2NODE1Oracle RAC
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Automate compliance for your cloud services
Enforceable, ongoing compliance• Policy definition• Audit control and change logs• Meet regulatory requirements (PCI, SOX, HIPPA,
etc)
Automated remediation• HP subscription services to automate delivery of
patch and compliance on physical/virtual assets and OS
Immediate and accurate reporting• Flexible, customized reporting• Current and historical data• Standard compliance reports
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Ensure cloud service performance and availability
Real-time visibility• Monitor infrastructure, applications and networks in the
cloud• Support for over 100 types of IT components• Lightweight, agent-less solutionProactive alerting and notification• Powerful alerting capabilities allow you to identify and fix
issues before they become problems• Remotely monitor workloads and virtualization infrastructurePrivate and public cloud• Monitor internal resources and public cloud services• HP Cloud Services• Amazon EC2 CloudWatch
Integrated performance and availability management
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Gain insight into your cloud environment
HP Universal CMDB• Deep discovery of cloud environments• Provisions and populates CMDB with new CIs• Built from monitors• Federation with CMDB to obtain CSA CIs
Comprehensive real-time view of cloud services provides understanding of complex environments
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Private, public, managed and traditional IT
Simplify your IT management
Open, extensible architecture• Integrate HP or third party tools• Platform for growth
Comprehensive, unified management• Automation• Performance and Availability• Compliance • Security
Common tool set• Leverage knowledge and experience across
IT administrators• Simplify vendor management
Cloud management
Open, extensible architecture
Traditional Private cloud Managed cloudPublic cloud
Automation
Security
Performance and availability
Governance
Compliance
1 may require professional services
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Enhance your cloud management platform
Optional Capabilities
Secure cloud servicesDeliver secure services with network, application and VM security protection(HP TippingPoint CloudArmour)
Policy-based workload mgmtDeploy and manage cloud services based on business policies(Adaptive Computing Moab)
Chargeback/ShowbackMeasure and report usage of cloud services(HP Asset Manager)
Network cloud servicesProvision VLANs as part of a cloud service(HP Network Automation)
Advanced service approvalImplement advanced cloud service approval processes(HP Service Manager)
Infrastructure servicesManage and provision virtual and physical infrastructure(HP Matrix Operating Environment)
DevOpsAccelerate the release of applications from development to production(HP Continuous Delivery Automation)
HP Cloud ServicesDeploy and manage services using HP’s public cloud service(HP Cloud Services)
Detailed Chargeback/ShowbackGenerate detailed cost usage based on providers (e.g., MOE, VMware)(Cloud Cruiser)
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HP Asset Manager
Cost & Billing Management
Get visibility into your costs• Simple, cost-effective and extensible billing
management solution for CSA• Automatic generation of bills to end users’ cost
centers• Software Asset Management to track
compliance for the deployed services • IT service costing to understand the real cost
of delivering the services• Vendor management for external Cloud
providers - Capture terms and conditions, measure business, evaluate performance, renew and optimize contracts
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HP Cloud Service Automation optimizes resources
Increase utilization, decrease cost• Automated resource allocation• Dynamic resource scheduling• Support for multiple private and public resource
pools• Auto-migration of services • Service decommission
Optional extension: Adaptive Computing Moab
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Optional extension: HP Database and Middleware Automation Managing database and middleware services
• Increase administrator efficiency by 30 percent to 60 percent• Improve auditing, compliance and accountability • Improves service level agreements (SLAs) • Enables collaboration among administrators with the central
catalog of standards and best practices• Accelerates and streamlines application deployments
Manage database and middleware from development through production, including process, configuration, and security governance
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27
Optional extension: HP Business Service Management
Assure business services for cloud services
Monitor, report, optimize and anticipate• Deliver better performing services by tracking service levels • Anticipate issues before they impact business with predictive analytics• Identify issues with universal event correlation and consolidation • Reduce downtime with deep dive diagnostics of cloud providers• Improve confidence with fast root cause analysis of security issues• Gain insight to dynamic cloud services with an up-to-date run-time service model• Mitigate risk against unexpected load spikes by sizing workloads on headroom factor
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Respond to new application requests in minutes versus monthsHP Cloud Maps
Quickly create new application environments, often in less than an hourRepeatable, proven deployments lower risk and assure optimized performance and SLAsBuilt-in disaster tolerance, compliance and lifecycle managementSave up to 200 staff-hours* per application environment in design, development and deploymentAccelerate the automation of business applications and fast-track the implementation of service catalogs
* Based on HP experience in customer engagements
Create a rich catalog of application services ready for push-button deployment
HP Cloud MapsPrepackaged application templates integrate decades of expertise
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• Consistent, open APIs for hybrid cloud
• Flexible, plug-in technology to accelerate time-to-market
• Dynamic community & ecosystem
• Attractive economies of scale
HP innovations increase OpenStack enterprise readiness• Foundation for HP Cloud Services• Core technology for CloudSystem
KVM support & bursting
Executing on HP Converged Cloud common architecture
Expanding choice with OpenStack technology
INFORMATION
APPLICATIONS
INFRASTRUCTURE
Servers, Storage, Network
Monitoring, Security,
Automation
Structured, Unstructure
d
HYBRID DELIVERY
Public CloudPrivate Cloud
Managed CloudTraditional
INFORMATION
APPLICATIONS
INFRASTRUCTURE
INFORMATION
APPLICATIONS
INFRASTRUCTURE
INFORMATION
APPLICATIONS
INFRASTRUCTURE
HP Converged Information
HP Converged Infrastructure as a service
HP Converged Management & Security
HP
OpenS
tack Services
AP
I
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Accelerate your cloud design and deployment
HP Services for Cloud Service Automation
Foundation services – jumpstart your private/hybrid cloud deployment
Foundation• Fixed price, fixed scope• Basic product installation, single instance,
out-of-the-box configuration• Suitable for customers without well defined
requirements
Advanced• Variable price (scope dependent)• Custom scope (e.g. non-OOB functions,
integrations)• Suitable for customer with specific
requirements (which are not 100% catered for in the Foundation service)
HP Cloud Maps – Pre-packages templates and service designs for enterprise applications
Lifecycle modules – advanced functionality and lifecycle management capabilities
IP Address Management Dynamic flex Freeze & Thaw Service Manager
integration
Managem
ent of Organizational C
hange (M
OC
)
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Cloud Service Automation offers you:
• Highly automated service lifecycle management for private and hybrid cloud
• Comprehensive, unified cloud management platform
• Open, extensible architecture
hp.com/go/csa
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Sneak Peek into HP CSA
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Thank you
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Appendix
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SFR Quotes:
“Time-to-market is a critical competitive differentiator for SFR Business Team’s IT services offerings”
“We chose HP Cloud Service Automation to reduce application and infrastructure provisioning times from months to hours to deliver our customers faster time to value.”
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NNIT quote
“With HP Cloud Service Automation we have a strong provisioning suite, a strong automation suite—and this is what cloud is all about.”
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Top OpenStack Contributors
HP and OpenStack
• 4th largest contributor to Folsom release*
• 2nd largest employee contributor• Platinum Member of OpenStack
Foundation• 2 directors on Board• OpenStack Projects:
o Nova (Compute)o Glance(Imaging Service)o Keystone (Identity)o Swift(Storage Service)
More information at www.Openstack.org
* By number of lines of code contributed