Priyan Fernando Chairman,

Brandix Lanka Limited

Everything is Technology...

Tech-based solutions are replacing traditional business models

Darkness before the Dawn

Adapt QUICKLY

RETHINK to REVIVE

Incumbents have the Customers, Talent and Financial Resources

Pre-requisites for Success

1. SPEED

- the differentiator

2. INVESTMENT

- the enabler

Basics of Good Business

Good Governance

Efficiency Focus on Growth

Basics of Good Business - Good Governance

Good Governance

Efficiency Focus on Growth

Good Governance

Good Governance provides the smooth road for speed and repetition

Good Governance

Efficiency Focus on Growth

Good Governance - End to end processes that deliver outcomes

Companies are managed by function but are run by process

Strategy Finance Technology Human

Resources Marketing Operations

Legal, Risk & Compliance

Processes Outcomes

Supply Chain & Operations Develop Products

Branding and Marketing Position Us

Client Management Enhance Customer Relationships

Service Delivery Resolve Customer Issues

Planning and Funding Manage Processes

Optimizing Assets & Technology Enhance Capability

Managing Talent Win in the Market Place

Business Support Enable the Front Lines

Servicing External Stakeholders Give Them Confidence

Sales and Distribution Deliver Products & Services

Good Governance - The Basics of Process Discipline

Process Optimization / Standardization to get better,

faster & cheaper

Constant Repetition

Plan

Do

Measure Feedback

Improve

Good Governance

Efficiency Focus on Growth

Good Governance - Risk Management

Risk Mitigation -

An airtight strategy to review Risk on a regular basis

• Strategic Risk • Reputational Risk • Operational & Third Party Risk • Compliance & Control Risk • Credit and Finance Risk • Data Privacy Risk • Other Risks

Good Governance

Efficiency Focus on Growth

Basics of Good Business - Efficiency

Efficiency - creating a culture of frugality and unending war on waste

Good Governance

Efficiency Focus on Growth

Efficiency - Waste Framework

Looking at spending through a different lens

Good Governance

Efficiency Focus on Growth

Basics of Good Business - Focus on Growth

Good Governance

Efficiency Focus on Growth

Basics of Good Business - Focus on Growth

Good Governance

Efficiency Customers Data Talent

The degree to which a customer’s experience exceeds that customer’s expectations

Satisfaction

A buyer’s deeply held commitment to stick with a product, service, brand or organisation consistently in the future

Loyalty Actively supporting a product or service through positive word of mouth

Advocacy

Progressing from Satisfaction to Loyalty

Focus on Growth - Customers

Net Promoter Score (NPS)

Focus on Growth - Exploiting the Big Data Revolution

At the end of the day you don’t bet on strategy, you bet on PEOPLE

Focus on Growth - Talent

• The war for Talent is drawing on a global pool

• Changing demographics and work styles require adaptation

• People do not leave companies; they leave bosses

• Are we attuned to and relevant to our employees’ aspirations?

To bring it all together

RETHINK to REVIVE…