PRODUCT… DESIGNER – MANAGER – OWNER

Peter Otto UX Camp London

22 March 2014

HELLO

I’M BECOMING A PRODUCT MANAGER?!

HELP!

Product Designer – Manager – Owner…

Image credit: flickr.com/100330598@N07

Product

Designer – Manager – Owner…

Image credit: http://pt.wikipedia.org/wiki/Ficheiro:HungUpFresno.jpg

WELL IT AIN’T AS EASY AS THAT…

Image credit: flickr.com/nathangibbs

“More than 88 percent of product managers I surveyed said that there isn’t a carefully thought-out plan for them when they start their jobs. They

get caught up in the whirlwind of seemingly urgent tasks that act like a riptide in an ocean.”*

* Steven Haines: The product manager’s survival guide

……

Image credit: flickr.com/stuartpilbrow

Help!!! Image credit: elisson1.blogspot.co.uk

So what do I need to do?

TAKE CONTROL!

Check this: http://benhorowitz.files.wordpress.com/2010/05/good-product-manager.pdf

Image credit: flickr.com/nathangibbs

What is a product manager?

If your role is now:  

Design the right product for your users (and company)

It will become:  

Help your team (and company) ship the right product to your users*

* Josh Elman https://medium.com/what-i-learned-building/63c09a43d0ec

Technology

Business Users

You are here...

Technology

Business Users

Product managers are here too...

Technology

Business Users Product manager

A few key things that I’ve learned so far...

Listen & Learn

Services

Finance

Sales

Marketing

Support

Analytics

Design

Development

QA

Users

Understand the market and the buyers

Image credit: olddesignshop.com

Articulate the vision Image credit: ffffound.com

Articulate the vision

Market insight

User insight Competitors Market foresight

Technology foresight

Product strategy

Sales strategy Business case

Business strategy

Image credit: nationalmuseum.af.mil

“I skate to where the puck is going to be, not where it has been.”

Wayne Gretzky

Create useful communications CENTRAL REPOSITORY

PRODUCT SHOW & TELL

PRODUCT FAQ’S

RELEASE OVERVIEW DOC WITH KEY BENEFITS

Prioritise.

1.

Ship.

“You miss 100% of the shots you don't take.”

Wayne Gretzky

Now over to you…

Thank you…

peter@peterotto.co.uk

@ottobiography

We’re hiring...

www.condecosoftware.com