Post on 21-Feb-2017
transcript
Product Launch Proposal
Services Offered
Type of Service Service Offered Pricing Model Remarks
Live Streaming Managed Service Fixed
Team Castkom executes the
Launch/event on Website,
Facebook, YouTube etc.
Facebook Audience
generationPartner Acquisition Variable
Team Castkom acquires FB
pages as per the
requirement with respect to
the event
Website Audience
GenerationPartner Acquisition Variable
Team Castkom acquires
websites to host the Live
stream as per the
requirement with respect to
the event
Video AdvertisingAdvertisement on Castkom
Network
CPM, CPCV & CPC
(minimum order value
applicable)
Team Castkom possess a
partner network or 24million
where the ad would be
displayed
How is Facebook live strong contender?
Significant increasein
engagement with
Facebook Liveversus
traditionalposts
Reach
Knows a lot about its users
that allows brands to
address their targets
directly
Targeting
With an addedadvantage
of live video built into the
NewsFeed
Decreasing organic reach
and Getting a notification
on your likes while starting
a broadcast
1.6 billion users already
know how Facebookworks
Reaching largeaudience
with a high degree of
shareability
Brands can doArchiving,
Editing, Thumbnails and
calls to action upon a live
video
Discovery Organic Boost User Experience Sharing Breadth of features
Facebook Audience
Number of videoposts
per person increasedby:
Facebook hasan
average of
compared tophoto
posts onaverage
on average compared toa
video that is no longerlive
with Samsung gear
VR, says Facebook
75%Globally in 2015
8Billion
135%greater organic
reach
Videoshave
3Xmore time watching
Facebook Live videos
Peoplespend
>1million hours
of video
Peoplewatched
Castkom Overview
• Established in 2014, Castkom has quickly become a premium streaming video service providers in India.
• Castkom provides live streaming, video hosting, transcoding and monetization services.
• Castkom is the OFFICIAL LIVE STREAMING PARTNERS OF FACEBOOK INDIA
• some of our clients are: Facebook, Intel, ZEE Network, Indian Television, AAJ – TAK, Delhi Press and many more
• Services offered by Castkom are: • Live Streaming (Facebook, YouTube, Website etc..,)• Video Advertising• Facebook Audience generation• Website Audience generation
• Team Castkom connects with the respective websites that satisfy the target audience for the respective events to host the live stream
• The event will also be showcased in the form of banner ads across 100’s of websites for a pre discussed duration depending on the campaign
Website Audience Generation
• Team Castkom connects with the respective Facebook pages that satisfy the target audience for the respective events to host the live stream.
• Few key tips would be provided by Castkom to ensure the live stream would reach maximum audience
• Hyperlink on the Live stream & affiliate banner on the video player to redirect users to shop/pre-order/request demo page
Facebook Audience Generation
FB LIVE - CASE STUDIES
A few brands we have worked with
Leading Brands that use ourplatform
many more
• Castkom Live TV video player is embedded on official websites and mobile apps of the television channels.
• Our proprietary technology dynamically identifies and replaces the ads during the commercial breaks.
• 24Million+ reach per month
Video Advertising
Official Websites/AppsScreenshots
THANK YOU