Get acquainted with PLA in 5 easy steps!�
Nice to meet you!
Elizabeth Lavrienko���
SEMrush Education Program Manager���
���e.lavrienko@semrush.com���twitter: @liza_semrush���
Orga n ic result s ���
Ma ps/pla ces lis t in gs ���
Product List in g Ads ���
Now: 4 types of results ������
AdWords ex t en sion s
Kenshoo, Google Online Reta il Seasona l Shopping report 2014 ���
PLAs are attractive ���
So, how Google Shopping campaigns work?�
“Product Listing Ads is an ad format that includes an image, title, price and your business name.”���
Google says:
We say: ���
“This is where your products must be.”���
Structure of PLA ���
PLA in SEMrush: ���5 steps ���
Step 1: Log in! J ���
*until May – available on all price plans ���
Currently, SEMrush is unique
provider of PLA data*. ���
Step 2: Find out what products your competitors are pushing! ���
Step 3: Compare and find the niche!���
Step 4: Get key metrics of your competitors’ PLA!���
What images do they use?���What keywords trigger the ad?���
Step 5: export in XLS and make ���your own Product Feed* ���
*with the help of your competitors’ best practices���
promo.semrush.com
PLA-‐VSF371MW
Thank you for your attention!
Elizabeth Lavrienko���
SEMrush Education Program Manager���
���e.lavrienko@semrush.com���twitter: @liza_semrush���