Product Mix

Presented by Niaz Sahil

What is a Product? The Product is a bundle of satisfaction

that a customer buys. It represents a solution to a customer’s

problem. It includes:-o Physical Productso Serviceso Personso Placeso Organizationso Ideaso Combinations of the above

Product MixThe number of products carried by a company at a given point of time is called its Product Mix.

Product Mix DecisionsA company can offer its product and services in four main dimensions

namely ,

PRODUCT MIX

Width

Length

Depth

Consistency

A company can offer its product and services in four main dimensions namely

width , length , depth , consistency ,

Product Mix Width--(i)  width refers to the no. of different product lines the co. Carries..o Product Line Length--the number of different

products a firm sells under a product line .o Product Line Depth—total number of items

under each brand in the line in terms of variants, shades, models, pack sizes etc.

o Product Consistency—the uniformity of products. refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way

PARLE Product Width

Biscuits

Sweets

Snacks

PARLE Product Length

PARLE has 43 different products in its product line.

PARLE Product Depth

BISCUITS

GLUCOSE BISCUITS KRACK JACK KRACK JACK TIL-GOOD MONACO REGULAR MONACO 4 IN 1 MONACO JEERA MONACO METHI 22 MONACO ONION FUN CENTRE CHOCOLATE

CREAM FUN CENTRE PINEAPPLE

CREAM FUN CENTRE ELAICHI CREAM HIDE & SEEK MARIE CHOICE ORANGE CREAM MAGIC CHOCOLATE MAGIC CASHEW CRUNCH-MUNCH KAJU BADAM CRUNCH-MUNCH TUTTI FRUTI MANGO BITE CHEESLING JEFFS / SIXER CRUNCH MUCH

CHOC./ELAICHI

SWEETS

14 MELODY KISMI GOLD MANGO BITE MAZELO GOLGAPPA KISMI TOFFEE KISMI BAR MELODY SOFTEE 2 IN 1 ECLAIRS ORANGE CANDY KACHHA MANGO BITE XHALE PARLE LITES POPPINS

SNACKS

8 MUNCH ON SNACKS! MUSST BITES SIXER SIXER ZEERA JEFFS MUST CHIPS MUSST STICKS MONACCO SMART CHIPS

PARLE BiscuitsHide and Seek Milano

Monacco

Krack Jack Kreams Parle-G

PARLE SweetsMango Bite Kismi Poppins

Mazelo XhaleEclairs

PARLE SnacksMusst Bites Sixer Jeera Smart Chips

Parle cheeslings Parle Jeffs Parle sixer

PARLE Product Consistency

The consistency of Parle is that the whole product mix consists of Food products only.

Thanks