Product & MVP for startups

transcript

Y O U R P R O D U C T

S TA R T I T S M A R T P R E - A C C E L E R A T O R

B E G I N S

@ Z O R N I T S A T O M O VA

@ Z O R N I T S AT O M O VAZ E N Q , 4 2 I D E A S , S TA R T I T S M A R T, U S E T O G E T H E R , O U I S H A R E

A R E U J E A L O U S ?

Source: TechCrunch: "How to cope with your insane jealousy of the WhatsApp deal"

B U I L D I N G A P R O D U C T I S . . .

M I N I M U M V I A B L E P R O D U C T

@ericries "version of a new product which allows a team to collect

the maximum amount of validated learning about customers with the least effort.”

'They will come'

M I N I M U M L O V E A B L E P R O D U C T

'They will stay'

M I N I M U M B U YA B L E P R O D U C T

'You will stay. In business.'

O U R G O A L T O D AY

FIND THIS

A G E N D A

1. The Build-Measure-Learn

2. Defining our MVP

3. Wireframing our MVP

4. Building our MVP: Agile product development

5. Getting initial traction

@ Z O R N I T S AT O M O VA | Z E N Q . C O

I T ' S A B O U T Y O U !

It's not about your idea either.

It's not about the tools and the methods.

1...2...3

1. Your daily MANTRA

"You are an amazing person. You can do anything. And I love you."

P I T C H !

A G E N D A

1. The Build-Measure-Learn cycle

2. Defining our MVP

T H E B M L C Y C L E

A D J U S T C O N S TA N T LY

K N O W W H E R E U R G O I N G

S O M E E X A M P L E S

Z E N Q : I D E A T O M V P

P U T T I N G I T O N PA P E R

I N T E R E S T ? B E H AV I O R ? C O N C E P T ?

E X P E R I M E N T

J U S T D O I T !

M E A S U R E & L E A R N

P U T T I N G I T O N PA P E R A G A I N

O U R S W M V P : V I D E O2 D A Y S !

AVA I L A B L E F O R I O S A N D A N D R O I D @ H T T P : / / Z E N Q . C O

2. Your daily CHALLENGE

Walk barefoot outside. Take off your clothes. Go swim with the ducks. Sit on the road. Sing to people in the streets. Climb a tree. Hitch a

ride to get kebabcheta from Bucharest...

A G E N D A

2. Defining our MVP

U S ER STO R I ES

I am sitting with Niki in Starbucks. I take a photo of her. I get notification 'do you want to save this photo also on Niki's phone?' I say yes. The photo is saved to her phone. Until we are together, every photo I take is also saved on her phone without me having to do anything about it.

1 5 M I N S

@ericries "version of a new product which allows a team to collect

the maximum amount of validated learning about customers with the least effort.”

3 Q U EST IO N S

1 . W H AT W E WA N T TO T EST ?

2 . H O W TO D O IT ?

3 . W H AT W E M EA S U R E ?1 0 M I N S

A G E N D A

2. Defining our MVP

W I R E F R A M E S A R E T H I S

B U T Y O U N E E D O N LY T H I S

2 0 M I N S

A G E N D A

2. Defining our MVP

W AT E R FA L L

A G I L E

U S E R S T O R I E S S P R I N T S S C R U M

F O R E A C H F E AT U R E :

A S A . . . I W I L L B E A B L E T O . . . S O T H AT I C A N . . .

U S E R S T O R I E S

1) Facebook integration: As a user, I want to be able to browse through my facebook friends so that I can thank those that deserve it. 2) Notifications: As a receiver, I want to be able to know when somebody thanked me so that I can thank them as well. 3) Endorsements: As a user, I want to be able to thank (endorse) people for specific qualities that they have so that I can appreciate each person in a unique way. 4) Search profiles: As a user, I want to be able to search and see the impact of my zenqs on the profiles of people I zenq’d, so that I know this brings some meaning actually. 5) Personal profile: As a user, I want to be able to see my profile and the qualities which I have been zenq’d for so that I can know what my friends appreciate most about me

E X A M P L E Z E N Q

S P R I N T S : 1 W E E K E A C H

T R E L L O I S G O L D

S P R I N T S : 1 W E E K E A C H

D A I LY S C R U M

1. W H AT I D I D Y E S T E R D AY ? 2. W H AT P R O B L E M S I H AV E 3. W H AT I W A N T T O D O T O D AY ?

3. Your daily DREAM

1. Exact amount of $ 2. What u give in return? 3. Definite date 4. Plan. Begin now. 5. Write it clear 6. Read once daily

A G E N D A

2. Defining our MVP

W T F I S T R A C T I O N ?

A S I G N T H A T Y O U R C O M PA N Y I S TA K I N G O F F, A K A G R O W T H

1 9 T R A C T I O N C H A N N E L S

• Too many startups focus on same channels

• You never know which is best for you until you test

• Best for you changes in time

• Always be moving the needle!

F O U N D O N G R O W T H H A C K E R S . C O M

1. Viral Marketing

2. Public Relations

3. Unconventional PR

4. Search Engine Marketing (SEM)

5. Social & Display Ads

6. Offline Ads

7. Search Engine Optimization (SEO)

8. Content Marketing

9. Email marketing

10.Engineering As Marketing

11.Targetting Blogs

12.Business Development (BD)

13.Sales

14.Affiliate Programs

15.Existing Platforms

16.Trade Shows

17.Offline Events

18.Speaking Engagements

19.Community Building

B U L L S E Y E F R A M E W O R K

1. Rank

2. Brainstorm

3. Prioritize

4. Test

5. Focus

H T T P : / / T R A C T I O N B O O K . C O M / B U L L S E Y E . X L S X

W R A P U P

1. The Build-Measure-Learn

2. Defining our MVP

1. Your daily MANTRA

2. Your daily CHALLENGE

3. Your daily DREAM

Q U E S T I O N S ?

ZOR I@ZENQ .CO

S L I D E S @ Z O R N I T S AT O M O VA

R E F E R E N C E S

• L E A N S TA R T U P, E R I C R I E S • T H I N K & G R O W R I C H ,

N A P O L E O N H I L L • T R A C T I O N , G A B R I E L

W E I N B E R G & J U S T I N M A R E S • D E S I G N Y O U R U S E R

E X P E R I E N C E I N 7 S I M P L E S T E P S , A M I R K H E L L A @ U D E M Y. C O M

• T H E P R O D U C T D E S I G N S P R I N T: A 5 - D A Y R E C I P E F O R S TA R T U P S , J A K E K N A P P @ G V. C O M

• S C R U M T R A I N I N G S E R I E S . C O M • T E C H C R U N C H . C O M • G R O W T H H A C K E R S . C O M • Z E N Q . C O

Product & MVP for startups

Internet