Production and Operations Mangement- Chapter 1-8

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Reid & Sanders, Operations Management© Wiley 2002

Introduction to Operations Management 1

C H A P T E R

Reid & Sanders, Operations Management© Wiley 2002

Page 2

OM Defined

Operations management:

The business function responsible for planning, coordinating, and controlling the resources needed to produce a company’s products and services

Reid & Sanders, Operations Management© Wiley 2002

Page 3

Simplified Organizational Chart

Reid & Sanders, Operations Management© Wiley 2002

Page 4

Information Flows

Reid & Sanders, Operations Management© Wiley 2002

Page 5

Information FlowsTo & From Operations

Reid & Sanders, Operations Management© Wiley 2002

Page 6

The Role of OM in the Business

Reid & Sanders, Operations Management© Wiley 2002

Page 7

Value Added Defined

Inputs in $$Transformation

ProcessOutputs in $$$

Value Added by Process

Reid & Sanders, Operations Management© Wiley 2002

Page 8

Service - Manufacturing

Services:• Intangible product• No inventories• High customer

contact• Short response time• Labor intensive

Manufacturing:• Tangible product• Can be inventoried• Low customer

contact• Capital intensive• Long response time

Reid & Sanders, Operations Management© Wiley 2002

Page 9

Service-Manufacturing Continuum

Reid & Sanders, Operations Management© Wiley 2002

Page 10

OM Decisions

• Strategic decisions:– Decisions that set the direction for the

entire company.– Broad in scope & long-term in nature

• Tactical decisions:– Short-term & specific in nature– Bound by the strategic decisions

Reid & Sanders, Operations Management© Wiley 2002

Page 11

Example

Reid & Sanders, Operations Management© Wiley 2002

Page 12

Major Historical Developments

Industrial Revolution Late 1700sScientific Management Early 1900sHuman Relations Movement 1930s to 1960sManagement Science Mid-1900sComputer Age 1970sJust-In-Time Systems 1980sTotal Quality Management (TQM) 1980sReengineering 1980sFlexibility 1990sTime-based Competition 1990sSupply Chain Management 1990sGlobal Competition 1990sEnvironmental Issues 1990sElectronic Commerce Late 1990s – Early 21st Century

Reid & Sanders, Operations Management© Wiley 2002

Page 13

Industrial Revolution Late 1700s

• Replaced traditional craft methods

• Substituted machine power for labor

• Major contributions:– James Watt (1764): steam engine– Adam Smith (1776): division of labor– Eli Whitney (1790): interchangeable parts

Reid & Sanders, Operations Management© Wiley 2002

Page 14

Scientific ManagementEarly 1900s

• Separated ‘planning’ from ‘doing’

• Management’s job was to discover worker’s physical limits through measurement, analysis & observation

• Major contributors:– Fredrick Taylor: stopwatch time studies– Henry Ford: moving assembly line

Reid & Sanders, Operations Management© Wiley 2002

Page 15

Human Relations Movement1930s to 1960s

• Recognition that factors other than money contribute to worker productivity

• Major contributions:– Understanding of the Hawthorn effect:

Study of Western Electric plant in Hawthorn, Illinois intended to study impact of environmental factors (light & heat) on productivity, but found workers responded to management’s attention regardless of environmental changes

– Job enlargement– Job enrichment

Reid & Sanders, Operations Management© Wiley 2002

Page 16

Management ScienceMid-1900s

• Developed new quantitative techniques for common OM problems:– Major contributions include: inventory

modeling, linear programming, project management, forecasting, statistical sampling, & quality control techniques

– Played a large role in supporting American military operations during World War II

Reid & Sanders, Operations Management© Wiley 2002

Page 17

Computer Age1970s

• Provided the tool necessary to support the widespread use of Management Science’s quantitative techniques – the ability to process huge amounts of data quickly & relatively cheaply

• Major contributions include the development of Material Requirements Planning (MRP) systems for production control

Reid & Sanders, Operations Management© Wiley 2002

Page 18

Developments: 1980sJapanese Influence

• Just-In-Time (JIT):– Techniques designed to achieve high-volume

production using coordinated material flows, continuous improvement, & elimination of waste

• Total Quality Management (TQM):– Techniques designed to achieve high levels of

product quality through shared responsibility & by eliminating the root causes of product defects

• Business Process Reengineering:– ‘Clean sheet’ redesign of work processes to

increase efficiency, improve quality & reduce costs

Reid & Sanders, Operations Management© Wiley 2002

Page 19

Developments: 1990s

• Flexibility:– Offer a greater variety of product choices on a

mass scale (mass customization)

• Time-based competition:– Developing new product designs & delivering

customer orders more quickly than competitors

• Supply Chain Management– Cooperating with suppliers & customers to reduce

overall costs of the supply chain & increase responsiveness to customers

Reid & Sanders, Operations Management© Wiley 2002

Page 20

Developments: 1990s

• Global competition:– International trade agreements open new markets for

expansion & lower barriers to the entry of foreign competitors (e.g.: NAFTA & GATT)

– Creates the need for decision-making tools for facility location, compliance with with local regulations, tailoring product offerings to local tastes, managing distribution networks, …

• Environmental issues:– Pressure from consumers & regulators to reduce, reuse

& recycle solid wastes & discharges to air & water

Reid & Sanders, Operations Management© Wiley 2002

Page 21

Electronic Commerce

• Internet & related technologies enable new methods of business transactions:– E-tailing creates a new outlet for retail goods &

services with global access and 24-7 availability– Internet provides a cheap network for coordinating

supply chain management information

• Developing influence of broadband & wireless

Reid & Sanders, Operations Management© Wiley 2002

Operations Strategy & Competitiveness 2

C H A P T E R

Reid & Sanders, Operations Management© Wiley 2002

Page 23

The Role of Business Strategy

• Business Strategy:– The firm’s long-range plan based on an

understanding of the marketplace– Defines how a company intends to

differentiate itself from competitors– Individual employees & functional units use

the strategy to align their efforts with each other to accomplish the overall game plan

Reid & Sanders, Operations Management© Wiley 2002

Page 24

Operations Strategy

• OM Strategy:– The long-range plan for the design & use of the

operations function to support the overall business strategy:

• The location, size, & type of facilities• The worker skills & talents required• The technology & processes to be used• How product & service quality will be controlled

– Operating efficiency an operating strategy

Reid & Sanders, Operations Management© Wiley 2002

Page 25

Developing aBusiness Strategy

• Mission:– A statement defining what business the firm is in, who its

customers are, & how its core beliefs shape its decision-making

• Environmental scanning:– Monitoring the external environment for market opportunities

& competitive threats

• Core competencies:– Internal strengths & weaknesses of the firm (e.g.: personnel

with special expertise, access to unique technology, & things the firm does better than competitors)

Reid & Sanders, Operations Management© Wiley 2002

Page 26

Putting it all Together

Business Strategy:Defined long-range plan

for the company

Environmental Scanning:Monitoring the

business environment for market trends,

threats, and opportunities

Mission:Statement that defines What our business is; Who our clients are; and How our values define our business

Core Competencies:Our unique strengths that help us win in the

marketplace

Reid & Sanders, Operations Management© Wiley 2002

Page 27

Developing an Operations Strategy

• Identify the competitive priorities required to support the business strategy:

• Common priorities include: – Cost: low production costs enables the company to price its

product below competitors– Quality: higher performance or a more consistent product

can support a price premium– Time: faster delivery or consistent on-time delivery can

support a price premium– Flexibility: highly customized products or volume flexibility

can support a price premium

Reid & Sanders, Operations Management© Wiley 2002

Page 28

Translate Priorities into Design

Business Strategy

Operations Strategy:Based on Competitive Priorities

Design of Operations:Structure & Infrastructure

Reid & Sanders, Operations Management© Wiley 2002

Page 29

Design of Operations

• Structure:– Facilities– Flow of work– Technology

• Infrastructure:– Planning & control systems– Work design & compensation

Reid & Sanders, Operations Management© Wiley 2002

Page 30

Competing on Low Cost

• Eliminate wasted labor, materials, and facilities

• Emphasize efficient processes & high productivity

• Often limit the product range & offer little customization

• May invest in automation to increase productivity

Reid & Sanders, Operations Management© Wiley 2002

Page 31

Competing on Quality

• High performance design:– Superior features, high durability, &

excellent customer service

• Product & service consistency:– Error free delivery– Close tolerances

Reid & Sanders, Operations Management© Wiley 2002

Page 32

Competing on Time

• Rapid delivery:– How quickly an order is received after the

order is placed

• On-time delivery:– Sometimes items can arrive too quickly

• JIT firms try to avoid clutter of excess inventory

– Ability to deliver exactly when expected• Not too early or too late

Reid & Sanders, Operations Management© Wiley 2002

Page 33

Competing on Flexibility

• Product flexibility:– Easily switch the production process from

one item to another (substitution)– Easily customize output to meet the

specific requirements of a customer

• Volume flexibility:– Rapidly increase or decrease the amount

of product being produced to match demand

Reid & Sanders, Operations Management© Wiley 2002

Page 34

Understand TradeoffsExample: Made-to-Order Pizza

Fresh

, N

atu

ral

Ing

red

ien

ts

Top

pin

gs &

C

rust C

hoice

Slo

w t

o C

ook

Exp

en

sive

Ing

red

ien

ts

Low

Volu

me

Oven

s

QUALITYQUALITY &

DESIGN FLEXIBILITY

VOLUME FLEXIBILITY

TIMECOST

Reid & Sanders, Operations Management© Wiley 2002

Page 35

Distinguish Order Qualifiers from Order Winners

• Order Qualifiers:– Competitive priorities that a product must meet to

even be considered for purchase– Generally, represented by features shared by all

competitors in a given market niche

• Order Winners:– Competitive priorities that distinguish the firm’s

offerings from competitors & ultimately win the customer’s order

Reid & Sanders, Operations Management© Wiley 2002

Page 36

Productivity

Inputs

OutputsP

Reid & Sanders, Operations Management© Wiley 2002

Page 37

Productivity Measures

• Partial Measures:– A ratio of outputs to only one input (e.g.: labor

productivity, machine utilization, energy efficiency)

• Multifactor Measures:– A ratio of outputs to several, but not all, inputs

• Total Productivity Measures:– The ratio of outputs to all inputs

Reid & Sanders, Operations Management© Wiley 2002

Page 38

Labor Productivity

Example: – Assume two workers paint twenty-four tables in

eight hours:– Inputs: 16 hours of labor (2 workers x 8 hours)– Outputs: 24 painted tables

hourtableshours

tables

Inputs

Outputs/5.1

16

24

Reid & Sanders, Operations Management© Wiley 2002

Page 39

Multifactor Productivity

• Convert all inputs & outputs to $ value• Example:

– 200 units produced sell for $12.00 each– Materials cost $6.50 per unit– 40 hours of labor were required at $10 an hour

41.11700$

2400$

/10$40/50.6$200

/12$200

hourhoursunitunits

unitunits

Reid & Sanders, Operations Management© Wiley 2002

Page 40

Interpreting Productivity Measures

• Is the productivity measure of 1.41 in the previous example good or bad?

• Can’t tell without a reference point

• Compare to previous measures (e.g.: last week) or to another benchmark

Reid & Sanders, Operations Management© Wiley 2002

Page 41

Productivity Growth Rate

• Can be used to compare a process’ productivity at a given time (P2) to the same process’ productivity at an earlier time (P1)

1

12

P

PPRateGrowth

Reid & Sanders, Operations Management© Wiley 2002

Page 42

Productivity Growth Rate

Example:– Last week a company produced 150 units using 200 hours of labor

– This week, the same company produced 180 units using 250 hours of labor

rategrowthnegativeaor

P

PPRateGrowth

hourunitshours

unitsP

hourunitshours

unitsP

%4

04.075.0

75.072.0

/72.0250

1802

/75.0200

150

1

12

1

Reid & Sanders, Operations Management© Wiley 2002

Product Design & Process Selection 3

C H A P T E R

Reid & Sanders, Operations Management© Wiley 2002

Page 44

Product & Service Design

• The process of deciding on the unique characteristics of a company’s product & service offerings

• Serves to define a company’s customer base, image, competition and future growth

Reid & Sanders, Operations Management© Wiley 2002

Page 45

Products versus Services

• Products:– Tangible offerings– Dimensions, materials, tolerances &

performance standards

• Services:– Intangible offerings– Physical elements + sensory, esthetic, &

psychological benefits

Reid & Sanders, Operations Management© Wiley 2002

Page 46

Strategic Importance

• Products & service offerings must support the company’s business strategy by satisfying the target customers’ needs & preferences

• If not, the company will lose its customer base and its market position will erode

Reid & Sanders, Operations Management© Wiley 2002

Page 47

Step–by-Step

• Idea Development:– A need is identified & a product idea to satisfy it

is put together

• Product Screening:– Initial ideas are evaluated for difficulty &

likelihood of success

• Preliminary Design & Testing– Market testing & prototype development

• Final Design– Product & service characteristics are set

Reid & Sanders, Operations Management© Wiley 2002

Page 48

Idea Development

• Existing & target customers– Customer surveys & focus groups

• Benchmarking– Studying “best in class” companies from your

industry or others and comparing their practices & performance to your own

• Reverse engineering– Disassembling a competitor’s product & analyzing

its design characteristics & how it was made

• Suppliers, employees and technical advances

Reid & Sanders, Operations Management© Wiley 2002

Page 49

Product Screening

• Operations: – Are production requirements consistent with

existing capacity?– Are the necessary labor skills & raw materials

available?

• Marketing:– How large is the market niche?– What is the long-term potential for the product?

• Finance:– What is the expected return on investment?

Reid & Sanders, Operations Management© Wiley 2002

Page 50

Preliminary Design & Testing

• General performance characteristics are translated into technical specifications

• Prototypes are built & tested (maybe offered for sale on a small scale)

• Bugs are worked out & designs are refined

Reid & Sanders, Operations Management© Wiley 2002

Page 51

Final Design

• Specifications are set & then used to:– Develop processing and service delivery

instructions– Guide equipment selection– Outline jobs to be performed– Negotiate contracts with suppliers and

distributors

Reid & Sanders, Operations Management© Wiley 2002

Page 52

Break-Even Analysis

Reid & Sanders, Operations Management© Wiley 2002

Page 53

Break-Even Analysis

• Total cost = fixed costs + variable costs (quantity):

• Revenue = selling price (quantity)

• Break-even point is where total costs = revenue:

QVCFTC

QSPR

VCSP

FQor

QSPQVCForRTC

Reid & Sanders, Operations Management© Wiley 2002

Page 54

Example

• A firm estimates that the fixed cost of producing a line of footwear is $52,000 with a $9 variable cost for each pair produced. They want to know:– If each pair sells for $25, how many pairs

must they sell to break-even?– If they sell 4000 pairs at $25 each, how

much money will they make?

Reid & Sanders, Operations Management© Wiley 2002

Page 55

Example Solved

• Break-even point:

• Profit = total revenue – total costs

pairsVCSP

FQ 3250

9$25$

000,52$

000,12$

40009$000,52$400025$

QVCFQSPP

Reid & Sanders, Operations Management© Wiley 2002

Page 56

Design for Manufacture (DFM)

• Guidelines:– Minimize the number of parts– Use common or standardized parts– Use modular design– Avoid the need for tools (e.g.: snap

together components)– Simplify operations

Reid & Sanders, Operations Management© Wiley 2002

Page 57

DFM Example

Reid & Sanders, Operations Management© Wiley 2002

Page 58

DFM Benefits

• Lower costs:– Lower inventories (fewer, standardized

components)– Less labor required (simpler flows, easier

tasks)

• Higher quality:– Simple, easy-to-make products means

fewer opportunities to make mistakes

Reid & Sanders, Operations Management© Wiley 2002

Page 59

Product Life Cycle

Reid & Sanders, Operations Management© Wiley 2002

Page 60

Concurrent Engineering

• A design approach that uses multifunctional teams to simultaneously design the product & process

• Replaces a traditional ‘over-the-wall’ approach where one group does their part & then hands off the design to the next group

Reid & Sanders, Operations Management© Wiley 2002

Page 61

Sequential Design

Reid & Sanders, Operations Management© Wiley 2002

Page 62

Concurrent Engineering

Reid & Sanders, Operations Management© Wiley 2002

Page 63

Concurrent Engineering Benefits

• Representatives from the different groups can better consider trade-offs in cost & design choices as each decision is being made

• Development time is reduced due to less rework (traditionally, groups would argue with earlier decisions & try to get them changed)

• Emphasis is on problem-solving (not placing blame on the ‘other group’ for mistakes)

Reid & Sanders, Operations Management© Wiley 2002

Page 64

Process Selection

• Intermittent operations:– Capable of producing a large variety of

product designs in relatively low volumes

• Continuous operations:– Capable of producing one (or a few)

standardized designs in very high volumes

Reid & Sanders, Operations Management© Wiley 2002

Page 65

Intermittent versus Continuous

Decision Intermittent Operation Continuous Operation

Product variety Great Small

Degree of standardization Low High

Organization of resources Grouped by Function Line flow

Path of products Varied, depends on product Line flow

Factor driving production Customer orders Forecast of demand

Critical resource Labor Capital

Type of equipment General purpose Specialized

Degree of automation Low High

Throughput time Longer Shorter

Work-in-process inventory More Less

Reid & Sanders, Operations Management© Wiley 2002

Page 66

Intermittent Operations

• Pros:– Very flexible

• Cons:– Material handling & variable costs are high – Work scheduling is difficult

Reid & Sanders, Operations Management© Wiley 2002

Page 67

Continuous Operations

• Pros – Highly efficient to produce large volumes

(low variable costs)

• Cons– Inflexible to design changes – Susceptible to component failure– High fixed costs for capital equipment

Reid & Sanders, Operations Management© Wiley 2002

Page 68

Continuum of Process Types

• Projects– Used for one-at-a-time products made exactly to customer

specifications

• Batch processes:– Used for small quantities (batches) with a high level of

customization

• Line processes:– Used for relatively high volumes with little customization

• Continuous processes:– Used for very high volume standardized products (often

commodities)

Reid & Sanders, Operations Management© Wiley 2002

Page 69

Continuum of Process Types

Reid & Sanders, Operations Management© Wiley 2002

Page 70

Vertical Integration

• How much of the supply chain is owned by a company? – A supply chain is the series of linked

activities from raw material extraction to the final customer (Chapter 4)

• Consider the direction of integration:– Forward (toward customers)– Backward (toward suppliers)

Reid & Sanders, Operations Management© Wiley 2002

Page 71

Make-or-Buy

• Outsourcing decisions should consider:– Long-term strategic impact– Existing capacity available– Expertise required & available– Quality issues– Ramp up speed & delivery issues– Total costs

Reid & Sanders, Operations Management© Wiley 2002

Page 72

Process Flowcharting

• Graphically defines the operation, step-by-step

• Used to help visualize the flow of work & information:– Can help identify potential problem areas– Format can be as simple or detailed as

needed

Reid & Sanders, Operations Management© Wiley 2002

Page 73

Example

Reid & Sanders, Operations Management© Wiley 2002

Page 74

Process Technology

• Automation• Automated Material Handling:

– Automated guided vehicles (AGV)– Automated storage & retrieval systems (AS/RS)

• Computer-Aided Design (CAD) software • Robotics & Numerically-Controlled (NC)

equipment• Flexible Manufacturing Systems (FMS)• Computer-Integrated Manufacturing (CIM)

Reid & Sanders, Operations Management© Wiley 2002

Supply Chain Management 4C H A P T E R

Reid & Sanders, Operations Management© Wiley 2002

Page 76

What is a Supply Chain?

• A network of activities that deliver a finished product or service to the customer.– The connected links of external suppliers,

internal processes, and external distributors.

Reid & Sanders, Operations Management© Wiley 2002

Page 77

Components of a Typical Supply Chain

ExternalSuppliers

InternalFunctions

ExternalDistributors

INFORMATION

Reid & Sanders, Operations Management© Wiley 2002

Page 78

A Basic Supply Chain

Reid & Sanders, Operations Management© Wiley 2002

Page 79

Supply Chain Management

• Supply Chain Management entails:– Coordinating the movement of goods and

delivery of services. – Sharing information between members of

the supply chain. • For example: sales, forecasts, promotional

campaigns, and inventory levels.

Reid & Sanders, Operations Management© Wiley 2002

Page 80

Supply Chain for

Milk Products

Reid & Sanders, Operations Management© Wiley 2002

Page 81

External Suppliers

• External suppliers provide the necessary raw materials, services, and component parts.

• Purchased materials & services frequently represent 50% (or more) of the costs of goods sold.

• Suppliers are frequently members of several supply chains – often in different roles.

Reid & Sanders, Operations Management© Wiley 2002

Page 82

External Suppliers

• Tier one suppliers:– Directly supplies materials or services to the firm that

does business with the final customer

• Tier two suppliers:– Provides materials or services to tier one suppliers

• Tier three suppliers:– Providers materials or services to tier two suppliers

Reid & Sanders, Operations Management© Wiley 2002

Page 83

Internal Functions

• Vary by industry & firm, but might include:– Processing– Purchasing– Production Planning & Control– Quality Assurance– Shipping

Reid & Sanders, Operations Management© Wiley 2002

Page 84

Logistics & Distribution

• Logistics: getting the right material to the right place at the right time in the right quantity:– Traffic Management:

• The selection, scheduling & control of carriers (e.g.: trucks & rail) for both incoming & outgoing materials & products

– Distribution Management: • The packaging, storing & handling of products in transit

to the end-user.

Reid & Sanders, Operations Management© Wiley 2002

Page 85

Information Sharing

• Supply chain partners can benefit by sharing information on sales, demand forecasts, inventory levels & marketing campaigns

• Inaccurate or distorted information leads to the Bullwhip Effect

Reid & Sanders, Operations Management© Wiley 2002

Page 86

Typical Information Flow

Reid & Sanders, Operations Management© Wiley 2002

Page 87

The Bullwhip Effect

• If information isn’t shared, everyone has to guess what is going on downstream.

• Guessing wrong leads to too much or too little inventory:– If too much, firms hold off buying more until

inventories fall (leading suppliers to think demand has fallen).

– If too little, firms demand a rush order & order more than usual to avoid being caught short in the future (leading suppliers to think demand has risen).

Reid & Sanders, Operations Management© Wiley 2002

Page 88

The Bullwhip Effect

• Farther away from the customer, the quality of information gets worse & worse as supply chain members base their guesses on the bad guesses of their partners.

• The result is increasingly inefficient inventory management, manufacturing, & logistics

Reid & Sanders, Operations Management© Wiley 2002

Page 89

Short-Circuit the Bullwhip

• Make information transparent:– Use Electronic Data Interchange (EDI) to support

Just-In-Time supplier replenishment– Use bar codes & electronic scanning to capture &

share point-of-sale data

• Eliminate wholesale price promotions & quantity discounts

• Allocate scarce items in proportion to past sales to avoid attempts to ‘game’ the system

Reid & Sanders, Operations Management© Wiley 2002

Page 90

Electronic Data Interchange

• The most common method of using computer-to-computer links to exchange data between supply chain partners in a standardized format.

• Benefits include:– Quick transfer of information– Reduced paperwork & administration– Improved data accuracy & tracking capability

Reid & Sanders, Operations Management© Wiley 2002

Page 91

Vertical Integration

• A measure of how much of the supply chain is controlled by the manufacturer.– Backward integration:

• Acquiring control of raw material suppliers.

– Forward integration: • Acquiring control of distribution channels.

Reid & Sanders, Operations Management© Wiley 2002

Page 92

Outsourcing

• Entails paying third-party suppliers to provide raw materials and services, rather than making them in-house.

• Outsourcing is increasing as many firms try to focus their internal operations on what they do best.

Reid & Sanders, Operations Management© Wiley 2002

Page 93

Whether to Outsource?

• What volume is required?• Are items of similar quality available in the

marketplace?• Is long-term demand for the item stable?• Is the item critical to success of the firm?• Does the item represent a core competency

of the firm?

Reid & Sanders, Operations Management© Wiley 2002

Page 94

Breakeven Analysis

QVCFCQVCFC

QVCFCTC

QVCFCTC

MakeMakeBuyBuy

MakeMakeMake

BuyBuyBuy

:PointceIndifferen

:InsourcingofCostTotal

:gOutsourcinofCostTotal

Reid & Sanders, Operations Management© Wiley 2002

Page 95

Example: The Bagel Shop

• Bill & Nancy plan to open a small bagel shop.– The local baker has offered to sell them bagels at

40 cents each. However, they will need to invest $1,000 in bread racks to transport the bagels back & forth from the bakery to their store.

– Alternatively, they can bake the bagels at their store for 15 cents each if they invest $15,00 in kitchen equipment.

– They expect to sell 60,000 bagels each year.

• What should they do?

Reid & Sanders, Operations Management© Wiley 2002

Page 96

Example Solved

Interpretation: – They anticipate selling 60,000 bagels (greater

than the indifference point of 56,000).– Therefore, make the bagels in-house.

000,56:

15.0$000,15$40.0$000,1$

QQ

QQ

QVCFCQVCFC MakeMakeBuyBuy

forSolve

:nCalculatio PointceIndifferen

Reid & Sanders, Operations Management© Wiley 2002

Page 97

Developing a Supply Base

• How to chose between suppliers?

• One supplier or many per item?

• Whether to partner with suppliers?

Reid & Sanders, Operations Management© Wiley 2002

Page 98

Criteria for Choosing Suppliers

• Cost:– Cost per unit & transaction costs

• Quality:– Conformance to specifications

• On-time delivery:– Speed & predictability

Reid & Sanders, Operations Management© Wiley 2002

Page 99

Arguments for One Supplier per Item

• May only be one practical source for the item – Patent issues, geography, or quality considerations)

• The supply chain is integrated to support JIT or EDI– Making multiple suppliers impractical

• Availability of quantity discounts• Supplier may be more responsive if it’s guaranteed

all your business for the item• Contract might bind you to using only one supplier• Deliveries may be scheduled more easily

Reid & Sanders, Operations Management© Wiley 2002

Page 100

Arguments for Multiple Suppliers per Item

• No single supplier may have sufficient capacity• Competition may result in better pricing or service• Multiple suppliers spreads the risk of supply chain

interruption• Eliminates purchaser’s dependence on a single

source of supply• Provides greater volume flexibility• Government regulation may require multiple suppliers

– Antitrust issues

• Allows testing new suppliers without risking a complete disruption of material flow

Reid & Sanders, Operations Management© Wiley 2002

Page 101

Partnering with Suppliers

• Involves developing a long-term, mutually-beneficial relationship:– Requires trust to share information, risk,

opportunities, & investing in compatible technology

– Work together to reduce waste and inefficiency & develop new products

– Agree to share the gains

Reid & Sanders, Operations Management© Wiley 2002

Page 102

The Role of Warehouses

• General Warehouses: – Used for long-term storage of goods

• Distribution Warehouses:– Transportation consolidation:

• Consolidate LTL into TL deliveries

– Product mixing & blending:• Group multiple items from various suppliers

– Improve service:• Reduced response time• Allow for last-minute customization

Reid & Sanders, Operations Management© Wiley 2002

Page 103

Future Challenges

• Household Replenishment:– Fulfilling consumer demand at the point of

use (the home).– Often called ‘the last mile’ problem.

• Freeze Point Delay (Postponement):– Last minute customization to provide

exactly what the consumer wants while maintaining very small inventories

Reid & Sanders, Operations Management© Wiley 2002

Total Quality Management 5C H A P T E R

Reid & Sanders, Operations Management© Wiley 2002

Page 105

What is TQM?

• Total Quality Management – An integrated effort designed to improve

quality performance at every level of the organization.

• Customer-defined quality – The meaning of quality as defined by the

customer.

Reid & Sanders, Operations Management© Wiley 2002

Page 106

Defining Quality

• Conformance to Specifications – How well the product or service meets the targets

and tolerances determined by its designers

• Fitness for Use– Definition of quality that evaluates how well the

product performs for its intended use.

• Value for Price Paid– Quality defined in terms of product or service

usefulness for the price paid.

Reid & Sanders, Operations Management© Wiley 2002

Page 107

Defining Quality

• Support Services– Quality defined in terms of the support provided

after the product or service is purchased

• Psychological Criteria– A way of defining quality that focuses on

judgmental evaluations of what constitutes product or service excellence.

Reid & Sanders, Operations Management© Wiley 2002

Page 108

Manufacturing vs. Service

• Manufacturing produces a tangible product– Quality is often defined by tangible characteristics – Conformance, Performance, Reliability, Features

• Service produces an intangible product– Quality is often defined by perceptual factors– Courtesy, Friendliness, Promptness, Atmosphere,

Consistency

Reid & Sanders, Operations Management© Wiley 2002

Page 109

Changing Focus of Quality Management

Reid & Sanders, Operations Management© Wiley 2002

Page 110

Overview of TQM Philosophy

• Focus on identifying root causes of reoccurring problems & correcting them– A proactive, not reactive approach

• Allow customers to determine what’s important (customer-driven quality)

• Involve everyone in the organization

Reid & Sanders, Operations Management© Wiley 2002

Page 111

TQM Philosophy

• Maintain a Customer Focus:– Identify and meet current customer needs– Continually gather data (look for changing

preferences)

• Continuous Improvement:– Continually strive to improve– Good enough, isn’t good enough

• Quality at the Source:– Find the source of quality problems & correct them

Reid & Sanders, Operations Management© Wiley 2002

Page 112

TQM Philosophy

• Employee Empowerment:– Empower all employees to find quality problems

and correct them

• Focus on internal & external customer needs:– External customers:

• People who purchase the company’s goods and services

– Internal customers:• Other downstream employees who rely on preceding

employees to do their job

Reid & Sanders, Operations Management© Wiley 2002

Page 113

TQM Philosophy

• Understanding Quality Tools:– All employees should be trained to properly utilize

quality control tools

• Team Approach:– Quality is an organization-wide effort– Quality circles: work groups acting as problem-

solving teams

• Benchmarking– Studying the business practices of other

companies for purposes of comparison.

Reid & Sanders, Operations Management© Wiley 2002

Page 114

TQM Philosophy

• Manage Supplier Quality:– Ensuring that suppliers engage in the same high

quality practices– Strategic partnering with key suppliers

• Quality of Design:– Determining which features will be included in the

final design of a product to meet customers’ needs & preferences

• Ease of Use:– Ergonomics, easy to understand directions, etc.

Reid & Sanders, Operations Management© Wiley 2002

Page 115

TQM Philosophy

• Quality of Conformance to Design:– Degree to which the product conforms to it’s

design specifications (a measure of consistency & lack of variation)

• Post-Sale Service:– Assisting with issues that arise after the purchase– Warranty & repair issues, follow through on any

promises to build a continuing relationship with the customer

Reid & Sanders, Operations Management© Wiley 2002

Page 116

Costs of Quality

Reid & Sanders, Operations Management© Wiley 2002

Page 117

Ways to Improve Quality

• PDSA Cycle

• Quality Function Deployment

• Problem-solving tools

Reid & Sanders, Operations Management© Wiley 2002

Page 118

Plan-Do-Study-Act Cycle (PDSA)

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Plan-Do-Study-Act Cycle (PDSA)

• Plan: Plan experiments to uncover the root cause of problems

• Do: Conduct the experiments• Study: Study the data generated

• Act: Implement improvements or start over

• Repeat: Continuously improve

Reid & Sanders, Operations Management© Wiley 2002

Page 120

Quality Function Deployment

• Compares customer requirements & product’s characteristics

• Understand how the product delivers quality to the customer

Reid & Sanders, Operations Management© Wiley 2002

Page 121

Comparing “Voices”

Voice of the

Customer

Voice of the Engineer

Customer-basedBenchmarks

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Page 122

QFD

• In addition, QFD:

• Provides for competitive evaluation (benchmarks)

• Considers design trade-offs & synergies

• Facilitates target setting & developing product specifications

Reid & Sanders, Operations Management© Wiley 2002

Page 123

Setting Specifications

Trade-offs

TargetsTechnical

Benchmarks

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Page 124

Problem Solving Tools

• Cause-and-Effect Diagrams

• Flow Charts

• Check Lists

• Control Charts

• Scatter Diagrams

• Pareto Charts

• Histograms

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Page 125

Cause-and-Effect Diagrams

• Also called Fishbone Diagrams

• Help identify potential causes of specific ‘effects’ (quality problems)

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Page 126

Flow Charts

• Diagrams of the steps involved in an operation or process

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Page 127

Checklists

• Simple forms used to record the appearance of common defects and the number of occurrences

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Page 128

Control Charts

• Track whether a process is operating as expected

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Page 129

Scatter Diagrams

• Illustrate how two variables are related to each other

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Pareto Analysis

• Helps identify the degree of importance of different quality problems

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Page 131

Histograms

• Illustrate a frequency distribution

Reid & Sanders, Operations Management© Wiley 2002

Page 132

Quality Awards

• Malcolm Baldrige National Quality Award is given annually to companies demonstrating excellence– Manufacturing– Service – Small Business– Education– Healthcare

Reid & Sanders, Operations Management© Wiley 2002

Page 133

MBNQA Criteria

Reid & Sanders, Operations Management© Wiley 2002

Page 134

Quality Standards

• ISO 9000 Standards: – Set of internationally recognized quality standards – Companies are periodically audited & certified

• ISO 14000: – Focuses on a company’s environmental

responsibility

• QS 9000: – Auto industry’s version of ISO 9000

Reid & Sanders, Operations Management© Wiley 2002

Page 135

Quality Gurus

• W. Edwards Deming

• Joseph Juran

• Phillip Crosby

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W. Edwards Deming

• Focus on optimizing the system - not individual components

• Management is responsible for the system (source of 85% of problems)

• Continuous improvement (focus on prevention, not after-the-fact inspection)

• Understand variation (special versus common causes)

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Page 137

Joseph Juran

• Quality = fitness for use• Developed the quality trilogy:

– Quality planning (future orientation/design quality)– Quality control (statistical control of variation)– Quality improvement (continuous improvement)

• Emphasized the costs of quality:– Understand the trade-offs between prevention &

appraisal costs with failure costs

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Page 138

Phillip Crosby

• Quality requires leadership:– Do it right the first time– The goal is zero defects

• Argued that ‘quality is free’:– The benefits far outweigh the cost of

achieving zero defects

Reid & Sanders, Operations Management© Wiley 2002

Statistical Quality Control 6C H A P T E R

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Page 140

Quality Control Methods

• Descriptive statistics:– Used to describe distributions of data

• Statistical process control (SPC):– Used to determine whether a process is

performing as expected

• Acceptance sampling:– Used to accept or reject entire batches by

only inspecting a few items

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Page 141

Descriptive Statistics

• Mean (x-bar):– The average or central tendency of a data set

• Standard deviation (sigma):– Describes the amount of spread or observed

variation in the data set

• Range:– Another measure of spread – The range measures the difference between the

largest & smallest observed values in the data set

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Page 142

The Normal Distribution

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Page 143

Equations

• Mean:

• Standard deviation:

n

xx

n

ii

1

1

1

2

n

Xxn

ii

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Page 144

Impact of Standard Deviation

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Page 145

Skewed Distributions (One Form of Non-Normal Distribution)

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Page 146

SPC Methods

• Control charts– Use statistical limits to identify when a

sample of data falls within a normal range of variation

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Page 147

Setting Limits RequiresBalancing Risks

• Control limits are based on a willingness to think something’s wrong, when it’s actually not (Type I or alpha error), balanced against the sensitivity of the tool - the ability to quickly reveal a problem (failure is Type II or beta error)

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Page 148

Types of Data

• Variable level data:– Can be measured using a continuous scale– Examples: length, weight, time, &

temperature

• Attribute level data:– Can only be described by discrete

characteristics– Example: defective & not defective

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Page 149

Control Charts for Variable Data

• Mean (x-bar) charts– Tracks the central tendency (the average

value observed) over time

• Range (R) charts:– Tracks the spread of the distribution over

time (estimates the observed variation)

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Page 150

x-Bar Computations

xx

xx

x

n

zxLCL

zxUCL

nn

xxxx

...21

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Example

• Assume the standard deviation of the process is given as 1.13 ounces• Management wants a 3-sigma chart (only 0.26% chance of alpha error)• Observed values shown in the table are in ounces

Time 1 Time 2 Time 3

Observation 1 15.8 16.1 16.0

Observation 2 16.0 16.0 15.9

Observation 3 15.8 15.8 15.9

Observation 4 15.9 15.9 15.8

Sample means 15.875 15.975 15.9

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Page 152

Computations

• Center line (x-double bar):

• Control limits:

92.153

9.15975.15875.15

x

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2nd Method Using R-bar

RAxLCL

RAxUCL

n

RRRR

x

x

n

2

2

21 ...

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Page 154

Control Chart Factors

Factor for x-ChartA2 D3 D4

2 1.88 0.00 3.273 1.02 0.00 2.574 0.73 0.00 2.285 0.58 0.00 2.116 0.48 0.00 2.007 0.42 0.08 1.928 0.37 0.14 1.869 0.34 0.18 1.82

10 0.31 0.22 1.7811 0.29 0.26 1.7412 0.27 0.28 1.7213 0.25 0.31 1.6914 0.24 0.33 1.6715 0.22 0.35 1.65

Factors for R-ChartSample Size (n )

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Page 155

Example

Time 1 Time 2 Time 3

Observation 1 15.8 16.1 16.0

Observation 2 16.0 16.0 15.9

Observation 3 15.8 15.8 15.9

Observation 4 15.9 15.9 15.8

Sample means 15.875 15.975 15.9

Sample ranges 0.2 0.3 0.2

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Page 156

Computations

22.1433.273.092.15

62.1733.273.092.15

33.23

2.03.02.0

2

2

RAxLCL

RAxUCL

R

x

x

Reid & Sanders, Operations Management© Wiley 2002

Page 157

Example x-bar Chart

X-bar Chart

12

13

14

15

16

17

18

1 2 3 4 5 6 7 8 9 10

Time

Ou

nc

es

UCL

LCL

CL

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Page 158

R-chart Computations(Use D3 & D4 Factors: Table 6-1)

0033.2

71.628.233.2

33.23

2.03.02.0

3

4

DRLCL

DRUCL

R

R

R

Reid & Sanders, Operations Management© Wiley 2002

Page 159

Example R-chart

R Chart

0

1

2

3

4

5

6

7

8

1 2 3 4 5 6 7 8 9 10 11

Time

Ou

nc

es

UCL

LCL

CL

Reid & Sanders, Operations Management© Wiley 2002

Page 160

Using x-bar & R-charts

• Use together• Reveal different

problems

Reid & Sanders, Operations Management© Wiley 2002

Page 161

Control Charts for Attribute Data

• p-Charts:– Track the proportion defective in a sample

• c-Charts:– Track the average number of defects per

unit of output

Reid & Sanders, Operations Management© Wiley 2002

Page 162

Process Capability

• A measure of the ability of a process to meet preset design specifications:– Determines whether the process can do what we

are asking it to do

• Design specifications (a/k/a tolerance limits):– Preset by design engineers to define the

acceptable range of individual product characteristics (e.g.: physical dimensions, elapsed time, etc.)

– Based upon customer expectations & how the product works (not statistics!)

Reid & Sanders, Operations Management© Wiley 2002

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Measuring Process Capability

Compare the width of design specifications & observed process output

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Capability Indexes

• Centered Process (Cp):

• Any Process (Cpk):

6 widthprocess

ion widthspecificat LSLUSLC p

3

;3

minLSLUSL

C pk

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Example

• Design specifications call for a target value of 16.0 +/-0.2 microns (USL = 16.2 & LSL = 15.8)

• Observed process output has a mean of 15.9 and a standard deviation of 0.1 microns

Reid & Sanders, Operations Management© Wiley 2002

Page 166

Computations

• Cp:

• Cpk:

66.06.0

4.0

1.06

8.152.16

6

LSLUSL

C p

33.033.0or 1min3.0

1.0or

3.0

3.0min

1.03

8.159.15or

1.03

9.152.16min

3or

3min

LSLUSLC pk

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Page 167

Three Sigma Capability

• Until now, we assumed process output should be modeled as +/- 3 standard deviations

• By doing so, we ignore the 0.26% of output that falls outside +/- 3 sigma range

• The result: a 3-sigma capable process produces 2600 defects for every million units produced

Reid & Sanders, Operations Management© Wiley 2002

Page 168

Six Sigma Capability

• Six sigma capability assumes the process is capable of producing output where +/- 6 standard deviations fall within the design specifications (even when the mean output drifts up to 1.5 standard deviations off target)

• The result: only 3.4 defects for every million produced

Reid & Sanders, Operations Management© Wiley 2002

Page 169

3-Sigma versus 6-Sigma

Reid & Sanders, Operations Management© Wiley 2002

Just-In-Time Systems 7C H A P T E R

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Just-In-Time

• Getting the right quantity of goods to the right place – exactly when needed!

• Just-In-Time= not late & not early

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Page 172

Philosophy of JIT

• Elimination of waste

• Broad view of operations

• Simplicity

• Continuous improvement

• Visibility

• Flexibility

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Page 173

Eliminate Waste

• Waste is anything that doesn’t add value:– Unsynchronized production– Inefficient & unstreamlined layouts– Unnecessary material handling– Scrap & rework

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Page 174

Broad View of Operations

• Understanding that operations is part of a larger system

• Goal is to optimize the system – not each part:– Avoid narrow view: “That’s not in my job

description!”– Avoid sub-optimization

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Page 175

Simplicity

• It’s often easy to develop complex solutions to problems by adding extra steps

• Goal is to find a simpler way to do things right:– Less chance to forget extra step– Fewer opportunities to make mistakes– More efficient

Reid & Sanders, Operations Management© Wiley 2002

Page 176

Continuous Improvement

• Traditional viewpoint: “It’s good enough”

• JIT viewpoint: “If it’s not perfect, make it better”

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Page 177

Visibility

• Waste can only be eliminated after it’s discovered

• Clutter hides waste

• JIT requires good housekeeping

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Page 178

Visibility

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Page 179

Flexibility

• Easy to make volume changes:– Ramp up & down to meet demand

• Easy to switch from one product to another:– Build a mix of products without wasting

time with long changeovers

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Page 180

Three Elements of JIT

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JIT Manufacturing

• Kanbans & pull production systems

• Quick setups & small lots

• Uniform plant loading

• Flexible resources

• Efficient facility layouts

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Page 182

Pull Production & Kanbans

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Page 183

Number of Kanbans Required

N = number of containersD = demand rate at the withdraw stationT = lead time from supply station C = container size

C

DTN

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Page 184

Quick Setups & Small Lots

• Setup times = time required to get ready– E.g.: clean & calibrate equipment,

changing tools, etc.

• Internal versus external setups– Stop production or setup will still running

• Internal setups = lost production time– Inefficient setups = waste

Reid & Sanders, Operations Management© Wiley 2002

Page 185

Uniform Plant Loading

Monday Tuesday Wednesday Thursday FridayAAAAA BBBBB BBBBB DDDDD EEEEEAAAAA BBBBB BBBBB CCCCC EEEEE

Monday Tuesday Wednesday Thursday FridayAABBBB AABBBB AABBBB AABBBB AABBBBCDEE CDEE CDEE CDEE CDEE

5 units5 units10 units

Weekly Production Required

Traditional Production Plan

JIT Plan with Level Scheduling

ABCDE

10 units20 units

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Page 186

Flexible Resources

• General purpose equipment:– E.g.: drills, lathes, printer-fax-copiers, etc.– Capable of being setup to do many

different things

• Multifunctional workers: – Cross-trained to perform several different

duties

Reid & Sanders, Operations Management© Wiley 2002

Page 187

Efficient Facility Layouts

• Workstations in close physical proximity to reduce transport & movement

• Streamlined flow of material• Often use:

– Cellular Manufacturing (instead of job shops)– U-shaped lines: (allows material handler to quickly

drop off materials & pick up finished work)

Reid & Sanders, Operations Management© Wiley 2002

Page 188

Job Shop Layout

Reid & Sanders, Operations Management© Wiley 2002

Page 189

Cellular Manufacturing

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Page 190

TQM & JIT

• Quality at the Source

• Jidoka (authority to stop line)

• Poka-yoke (foolproof the process)

• Preventive maintenance

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Page 191

Respect for People:The Role of Workers

• Cross-trained workers• Actively engaged in problem-solving• Workers are empowered• Everyone responsible for quality• Workers gather performance data• Team approaches used for problem-solving• Decision made bottom-up• Workers responsible for preventive

maintenance

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Page 192

Respect for People:The Role of Management

• Responsible for culture of mutual trust

• Serve as coaches & facilitators

• Support culture with appropriate incentive system

• Responsible for developing workers

• Provide multi-functional training

• Facilitate teamwork

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Page 193

Supplier Relations & JIT

• Use single-source suppliers

• Build long-term relationships

• Co-locate facilities to reduce transport

• Stable delivery schedules

• Share cost & other information

Reid & Sanders, Operations Management© Wiley 2002

Page 194

Benefits of JIT

• Smaller inventories• Improved quality• Reduced space requirements• Shorter lead times• Lower production costs• Increased productivity• Increased machine utilization• Greater flexibility

Reid & Sanders, Operations Management© Wiley 2002

Page 195

Implementing JIT Manufacturing

• Identify & fix problems• Reorganize workplace

– Remove clutter & designate storage

• Reduce setup times• Reduce lot sizes & lead times• Implement layout changes

– Cellular manufacturing & close proximity

• Switch to pull production• Extend methods to suppliers

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Page 196

JIT in Services

• Multifunctional workers

• Reduce cycle times

• Minimize setups

• Parallel processing

• Good housekeeping

• Simple, highly-visible flow of work

Reid & Sanders, Operations Management© Wiley 2002

Forecasting 8C H A P T E R

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Page 198

Principles of Forecasting

• Forecasts are rarely perfect

• Grouped forecasts are more accurate than individual items

• Forecast accuracy is higher for shorter time horizons

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Page 199

Step-by-Step

• Decide what to forecast:– Level of detail, units of analysis & time horizon

required

• Evaluate & analyze appropriate data– Identify needed data & whether it’s available

• Select & test the forecasting model– Cost, ease of use & accuracy

• Generate the forecast• Monitor forecast accuracy over time

Reid & Sanders, Operations Management© Wiley 2002

Page 200

Types of Forecasting Methods

• Qualitative methods:– Forecasts generated subjectively by the

forecaster

• Quantitative methods:– Forecasts generated through mathematical

modeling

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Page 201

Qualitative Methods

• Strengths:– Incorporates inside information– Particularly useful when the future is

expected to be very different than the past

• Weaknesses:– Forecaster bias can reduce the accuracy of

the forecast

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Page 202

Types of Qualitative Models

Type Characteristics Strengths WeaknessesExecutive opinion

A group of managers meet & come up with a forecast

Good for strategic or new-product forecasting

One person's opinion can dominate the forecast

Market research

Uses surveys & interviews to identify customer preferences

Good determinant of customer preferences

It can be difficult to develop a good questionnaire

Delphi method

Seeks to develop a consensus among a group of experts

Excellent for forecasting long-term product demand, technological changes, and

Time consuming to develop

Reid & Sanders, Operations Management© Wiley 2002

Page 203

Quantitative Methods

• Strengths:– Consistent and objective– Can consider a lot of data at once

• Weaknesses:– Necessary data isn’t always available– Forecast quality is dependent upon data

quality

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Page 204

Types of Quantitative Methods

• Time Series Models:– Assumes the future will follow same

patterns as the past

• Causal Models:– Explores cause-and-effect relationships– Uses leading indicators to predict the

future

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Page 205

Patterns in Time Series Data

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Page 206

Logic of Time Series Models

• Data = historic pattern + random variation

• Historic pattern may include: – Level (long-term average) – Trend – Seasonality – Cycle

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Page 207

Time Series Models

• Naive:– The forecast is equal to the actual value observed

during the last period

• Simple Mean:– The average of all available data

• Moving Average:– The average value over a set time period (e.g.: the

last four weeks)– Each new forecast drops the oldest data point &

adds a new observation

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Page 208

Weighted Moving Average

• All weights must add to 100% or 1.00

• Allows the forecaster to emphasize one period over others

• Differs from the simple moving average that weights all periods equally

ttt ACF 1

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Page 209

Exponential Smoothing

• Forecast quality is highly dependent on selection of alpha:– Low alpha values generate more stable forecasts– High alpha values generate forecasts that respond

quickly to recent data

• Issue is whether recent changes reflect random variation or real change in long-term demand

ttt FAF 11

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Page 210

Forecasting Trends

• Trend-adjusted exponential smoothing

• Three step process:– Smooth the level of the series:

– Smooth the trend:

– Calculate the forecast including trend:

))(1( 11 tttt TSAS

11 )1()( tttt TSST

ttt TSFIT 1

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Page 211

Adjusting for Seasonality

• Calculate the average demand per season– E.g.: average quarterly demand

• Calculate a seasonal index for each season of each year:– Divide the actual demand of each season by the

average demand per season for that year

• Average the indexes by season– E.g.: take the average of all Spring indexes, then

of all Summer indexes, ...

Reid & Sanders, Operations Management© Wiley 2002

Page 212

Adjusting for Seasonality

• Forecast demand for the next year & divide by the number of seasons– Use regular forecasting method & divide by four

for average quarterly demand

• Multiply next year’s average seasonal demand by each average seasonal index– Result is a forecast of demand for each season of

next year

Reid & Sanders, Operations Management© Wiley 2002

Page 213

Casual Models

• Often, leading indicators hint can help predict changes in demand

• Causal models build on these cause-and-effect relationships

• A common tool of causal modeling is linear regression:

bxaY

Reid & Sanders, Operations Management© Wiley 2002

Page 214

Linear Regression

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Page 215

Forecast Accuracy

• Forecasts are rarely perfect• Need to know how much we should rely on

our chosen forecasting method• Measuring forecast error:

• Note that over-forecasts = negative errors and under-forecasts = positive errors

ttt FAE

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Page 216

Tracking Forecast ErrorOver Time

• Mean Absolute Deviation (MAD):– A good measure of the actual error

in a forecast

• Mean Square Error (MSE):– Penalizes extreme errors

• Tracking Signal– Exposes bias (positive or negative)

1

forecast - actual2

nMSE

MAD

TS forecast - actual

nMAD

forecastactual

Reid & Sanders, Operations Management© Wiley 2002

Page 217

Factors for Selecting a Forecasting Model

• The amount & type of available data

• Degree of accuracy required

• Length of forecast horizon

• Presence of data patterns