Post on 14-Jul-2015
transcript
Leading products to success
5 Proven Tactics
WhatWorks In
Cloud Products
On-demand Product ManagementCourses & WorkshopsProduct Consulting
Ruti Melamed Shneorson
20 years of experience in building successful products
BSc. and MSc. in Computer Science
Lecturer at IDC Herzelia, business school
VP Products at PMsphere, the Product Management Company
World’s 3rd Product Management group2500+ members
Among Our Customers
What Works in Cloud Products: 5 Proven Tactics
Cloud Products
What Works in Cloud Products: 5 Proven Tactics
What Works in Cloud Products: 5 Proven Tactics
1Proven Tactic
Data
Data
What Works in Cloud Products: 5 Proven Tactics
1Proven Tactic
(not only)
Video chat:
Only 3% of active users
What Works in Cloud Products: 5 Proven Tactics
Data Customers
What Works in Cloud Products: 5 Proven Tactics
Go and see for yourself
Customer Needs
2
Business Objectives
vs
Proven Tactic
What Works in Cloud Products: 5 Proven Tactics
Business Objectives
AARRR
* Metrics for pirates, Dave Mcclure
What Works in Cloud Products: 5 Proven Tactics
GROWTH
What Works in Cloud Products: 5 Proven Tactics
New Toolsto Engage Customers
What Works in Cloud Products: 5 Proven Tactics
Proven Tactic
3
What Works in Cloud Products: 5 Proven Tactics
What Works in Cloud Products: 5 Proven Tactics
New Toolsto Engage Customers
Proven Tactic
What Works in Cloud Products: 5 Proven Tactics
4
Look at Costs,
ALL THE COSTS
What Works in Cloud Products: 5 Proven Tactics
“Let’s add this cool feature,it’s only 2wks dev effort”
What Works in Cloud Products: 5 Proven Tactics
“Let’s add this cool feature,it’s only 2wks dev effort”
ServersStorageDatabaseElectricityCPUMemoryNetwork3rd party services
DevOps teamSupport team
PerformanceIntegrityReliabilitySecurity
Product positioningProduct complexityMaintainability
Does it work with scale?Implications on existing customersImplications on business KPIs
$ $ $ $ $
Lean?
What Works in Cloud Products: 5 Proven Tactics
Proven Tactic
5
What Works in Cloud Products: 5 Proven Tactics
Lean Startup
MVP
source: Storyboard of The Lean Startup Introduction
What Works in Cloud Products: 5 Proven Tactics
Proven Tactic
5
To stay relevantin a competitive market,
you must be LEAN
What Works in Cloud Products: 5 Proven Tactics
1.
2.
3.
4.
5.
(not only) DATA
GROWTH =Business Objectives X Customer Needs
NEW tools to Engage Customers
Look at Costs, ALL the costs
To stay relevant in a competitive market, you must be LEAN
WhatWorks In
Cloud Products
ruti@pmsphere.com
Leading products to success
Thank You!
http://www.pmsphere.com/