MANUEL LOPEZPROFESSIONAL PORTFOLIO OF

CONTENTSPromotions

Corporate Identity

Packaging

5

13

21

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

PROMOTIONS

6MAD

The purpose of this project was to create

promotional items for a museum, in this case the

Museum of Arts and Design. I decided to create a

11x17 poster to promote the exhibition and also

designed a brochure to advertise current programs

as well as the operational hours of the museum.

MUSEUM OF ARTS AND DESIGN

7MAD

8We Did it for You

We Did it for YouThis is another project completed during

internship at Santos Manuel Student Union. The

request made by the client was to include patriotic

colors as well as pictures of different women’s right’s

activists since it was going to be a used for an event

celebrating women’s history month.

9We Did it for You

10Relay for Life

This is a poster designed for the Student Lead-

ership and Development office at CSUSB. The

purpose of this poster was to advertise the event

“Relay for Life” which is held annually at CSUSB.

Relay for Life

11Relay for Life

12

The simplest way to achieve simplicity is through thoughtful reduction.

John Maeda

CORPORATE IDENTITY

14L & T

In this class the assignment was to re-design the

logo for an international corporation. In this case

I picked Larsen & Toubro, which is an engineer-

ing company based in India that has expanded its

services around the world.

LARSEN & TOUBRO

15 L & T

LARSEN & TOUBROIt’s all about imagineering

16Stationary

17Website

18Annual Report

19Signage

20

Simplify, then add lightness.

Colin Chapman z

PACKAGING

22Schullo

Schullo FoodsThis project consisted in taking a South American prod-

uct and then re-designing the packaging to introduce it

to a North American market.

23Long Rice

24White Rice

25Brown Rice

26

Zurit TeaIn this project the purpose was to re-design the

packaging of a South American product and make

it appealing to a North American consumer.

27Zurit Tea

28

Creating something out of thin air is easy. It’s finding the air that’s hard.

Asher Trotter

29

Misc & Work in Progress

30

31

32

33

GREEKLIFE

CSUSB

GREEKLIFE

CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO

GREEKLIFECSUSB CSUSB

GREEKLIFE

34