Post on 06-Apr-2018
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8/3/2019 Professional Practice Case Studies
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Professional Practice
Working with Case Studies in Business
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Aims of the session
To be able to understand the issues in an organisationthrough the analysis of a case study.
To be able identify and use specific models to investigate& analyse a case study
To relate the analysis of a case study to assessmentcriteria
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The Use of Case Studies
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What is a case study A description that relates to an organisation or
departments in that organisation.
A thorough study of that organisation
It may relate to a group of people, an incident, a project,a problem solving activity
A collection of detailed information
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What is a case study
Looks intensely at a group
Provides evidence of the activities undertaken in anorganisation
Can contain archival material related to charts, budgets,surveys.
Could contain documents such as letters progressreports, agendas
Could contain research activity data from interviews,
observations or questionnaires
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The Use of case studies
To build critical thinking skills for management andbusiness practices.
To identify real world information inside a controlled
environment of a classroom whereby a range ofdiscussions and activities could take place.
Understand the decision making process and their
intended outcomes.
We will discuss the methods and approach you shouldtake to Case Study Research
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The use of case studies
To build theory about management themes.
Case studies can provide Framework for discussion.
Test theory/Generate theory
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The Use of case studies
To illustrate alternative managerial choices.
To allow groups to discuss complex problems through asimulated example when they do not have sharedexperiences of the processes.
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The use of case studies
Case studies facilitate the teaching of business issues.
When cases are generated out of participants
experiences, the content is focused and specific to theirsettings
Cases allow participants to process material andexperiences with groups of peers.
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Case Study Research
Provides a rich understanding of a real lifecontext.
Uses and triangulates multiple sources ofdata.
Uses a systematic process
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Your systematic case study
process
oncludeDiscussReport
Investigate Gee/Moon/Johnstone Pyramidof the Case Study Process
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Investigate search multiple
sources Approaches can include
Printed sources
Searching tertiary literature sources
Obtaining relevant literature
Scanning and browsing secondaryliterature
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Investigate search multiple
sources
Using the Internet
Databases
Scanning and browsing online
Searching onlineSaunders et al. (2009)