Post on 08-Jan-2018
description
transcript
Profit from a practical IP Billing Solution
Suresh BalasubramanianSenior Product Manager
Macrovision
Agenda
• IP Billing – Lets break it down• Software / Hardware Electronic
Licensing• Next generation IP Billing
Technology• Q & A
IP Billing Systems
• Enable service providers to bill for any Internet Protocol related business
• Flat fee billing
• Usage based billing
• Feature based billing
Service provider needs to be creative!
• Integrated real-time service management
• Fast time to market with new services and features
• Self-configured enhanced services• Billing-on-the fly
Flexibility of billing is KEY
IP Billing providers are at a critical junction
• Deep expertise in voice billing• IP networks – orders of magnitude more
complex than voice / data• Need a comprehensive billing framework
which can track, monitor, record and bill multitude of data elements– Routers, firewalls, switches, web servers,
proxy servers, license servers
System needs to keep up with increasing complexity
Total US Wireline/Wireless Billing
IP Billing grows to over 50% by 2004
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1999 2000 2001 2002 2003 2004
IP
Non-IP
Source: IDC Research
IP Billing system architectureBusiness System Layer
Mediation Layer
Network Element Layer
Billing Customer care
Reporting
Network Ops
Fraud Detectio
n
Provisioning Usage
Network and hosting elements
Evolution of Mediation Layer• Dynamic provisioning
– Configurable hardware– Self-aware software
• Usage based billing– Complex usage models– Pay-per-use`
• Multitude of data elements on the network– Flexible billing required to reconcile usage
Critical to the success of next generation IP Billing system
What is Electronic Licensing?
• “Electronic Licensing is the ability of a vendor or customer to authenticate,offer and vary the terms of usage of a particular product to the end user”.
Electronic Licensing
• Reduce unauthorized use of software through authentication
• Flexible configurations, pricing, change and create on-demand “soft bundles”
• Gather critical customer usage data, by module, package
• Support next generation software delivery and usage models
Compliance
Flexible Pricing &
MarketStrategies
BusinessIntelligence
eBusiness
Industry Directions in Software Licensing
License pmt. & duration One time/perpetual right to use recurring payments
expiring licenses
Full s/w load a la carte per moduleS/W
Granularity
Paper, CD Paper / Electronic mix On line ordering, payment & download
Ordering &fulfillment
Little visibility when indirect Vendor resident customer data
CustomerData atVendor
Protect IP rights Competitive differentiator, Business enabler
IS/IT responsibility Company responsibility
VendorlicensingMindset
Manual process call home ability self updatingPlatformupgrades
FOC
US
Key benefits to software vendors
• Increased revenue opportunities• Flexible pricing and packaging
– Offer “soft bundles” on the fly• Deeper account penetration in large
enterprises• Lower opeational costs• Usage based billing models
Key benefits to hardware vendors
• On-site hardware configuration• Dynamic provisioning of hardware
features• Enormous reduction in
manufacturing costs• Uniformity in product development
efforts
Next generation IP Billing System
• Meet the demands of next generation customers with a highly evolved Mediation Layer
• Smart Mediation Layer incorporates the benefits of “electronic licensing” to help solve billing
Mediation Layer
Provisioning Usage
• Hardware can be flexibly licensed depending on application and usage– Licensed hardware can now be “counted”– Counting produces -> Usage Data
• Electronic licensing encodes data source on the network with an unique signature
• Equipment manufacturer can standardize on “super hardware”– Turn on required features based on service
provider needs– Dynamic provisioning, on-the-fly configuration
Mediation LayerProvisioning
• Authentication through electronic licensing– Collect highly granular usage data
• Generation “accurate” usage data for each network element
• Electronic licensing provides the flexibility to “adapt” usage gathering based on hardware and service type
Mediation LayerUsage
What does it look like all put together?
• Need system diagram with flexibility points showing how things can be changed on the fly.
Summary
• Electronic licensing represents a clear evolutionary path for mediation layer
• Smart mediation layer is the fundamental building block for the next-generation IP Billing Systems
• Incorporate the best of breed technology to provide high quality IP billing systems
Questions?
Thank You