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www.strglobal.com
Annual Profitability Program by STR Global
Compare your hotel’s revenues, costs and profits against your competition
Submit 2 years of P&L data and receive 3 complimentary P&L reports and additional
discountswww.strglobal.com
www.strglobal.com
Submit 2 years of P&L data & receive 3 complimentary P&L reports & additional discounts:
• Complimentary Report comparing your individual property to country and market performance.
• Companion File including annual financial data on continent, subcontinent, country, and market-level in multiple currencies.
• Executive Summary analysing P&L performance on continent, subcontinent, and key country-level.
• 44% discount on Custom P&L Reports.
www.strglobal.com
www.strglobal.com
Key performance measures per available room
TrevPAR
DeptExpPAR
UndistExpPAR
GOPPAR
Total Revenue
Total Departmental Expenses
Total Undistributed Operating Expenses
Gross Operating Profit
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Global Profitability
Occupancy ADR RevPAR GOPPAR
3.1
1.5
4.65.2
-0.9
53.6 52.2
60.5
1.82.8
4.65.65.2
0.2
5.4
7.2
Asia Pacific ($) Central South America ($)Europe (€) Middle East & Africa ($)
2014 % Change USD & EUR, Constant Currency
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Global Profitability2014 % Change on per-available-room basis (USD, EUR, Constant Currency)
Asia Pacific
3.6%
2.5
2.9
5.2
Europe
+3.9%+2.0
+3.75.6
Middle East & Africa
+5.5% +3.2
+5.1+7.2
Central & South America
+50.9%
+40.5
+49.5
+60.5
Total Revenue GOP Dept. Exp Undist. Exp
STR Global 2015 www.strglobal.com
Tokyo
Sao Paolo
Syndey
Beijing
Dubai
London
New York
Singapore
Paris
Moscow
Bangkok
-2000% -1500% -1000% -500% 0% 500% 1000% 1500%
Gross Operating Profit Total Revenue
Global P&L Performance2014 % Change on per-available-room basis, Local Currency
-32.7%
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Global Profitability
Admin & General Marketing UtilitiesProperty &
Mainenance 17.4
-16.2
-1.6
1.63.0
0.8
-0.2
5.63.6
-7.3
-3.8
5.58.0
-0.9
-4.3
2.6
United Kingdom China UAE Australia
2014 % Change in Undistributed Expenses, Local Currency
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Global P&L Coverage2014 Hotels & Hotel Rooms by Region
+1000
+230K
+950
+290K
+370
+100K
+70
+17K
+5400
+1M
Hotels Rooms
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Deadline for 2015 data submission
If you have questions, please emailprofitability@strglobal.com
Friday, 18th March 2016
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