Post on 15-Jul-2015
transcript
Profitize Your Small BusinessOur Presenters:
Kathy D’AgostinoWin at Business
Coaching
Janeen ViolanteHudson Valley Graphic Design
Erik ContziusZingMap
A Digital Marketing Agency
Juana HartJ-Hart
Communications
Kathy D’Agostinokathywww.winatbusinesscoaching.com914.266.0807
How to Attract New client & Set SMART goals to Increase $$$$ Profits
“Congratulations on making a really SMART decision to attend today’s event – so glad you are here to join us”.
Just because you’re here shows that you are truly a dedicated biz owner or entrepreneur-to-
be and looking for success!
FINANCIAL Goals
Revenue for the Year 2014 – 1st Quarter 2015?
Increased Profits?
Meet Year-over-Year Increases?
2014 Year in Review Goals
Strategic Goals
Employee objectives, development & training?
Product development?
Systems, CRM, Customer Retention, Tracking Pipeline?
What didn’t we achieve? Why?
I think we can all agree that what WE WANT IS TO SUCCEED…
So how do we do this? What’s the SECRET SAUCE?
WHY is it so DIFFICULTto actually do it?
How can we achieve our 2015 Goals?
1st – Let’s look at some statistics that might keep us from achieving these goals!
✓ 80 to 90% or Organizations fail to EXECUTE!
✓ Most don’t write down their goals – COMMIT TO PAPER!
✓ Few Review their GOALS on a regular basis!
✓ Most don’t hold themselves accountable for tracking & reaching their goals!
GOAL = ATTAIN 10 NEW CLIENTS IN 90 DAYS!
Action Steps
1. Increase Pipeline by 50 contacts
2. Add 100 names to my mailing list
Tasks & Time Frame
1. Attend 10 networking events per month
2. Increase marketing efforts by 20% & budget to $xxx by 5/15
How this works?✓ Close 10 new clients
✓ Do it in 90 days
✓ YES = increase marketing + Networking
✓ Yes – with this plan
✓ Complete in 90 days
HOW WILL YOU ACHIEVE YOUR GOALS IN 2015?
1. What’s Your Smart Goal for the next 90 days?
2. What OBSTACLE will keep you from achieving it?
3. What STEPS are you willing to take to Achieve it?
4. How will you keep yourself accountable?
“If nothing changes then nothing changes.” ― C.P. Sennett
Increase Your Visibility.
Boost Your Bottom Line.
www.jhart.tv
JUANA HARTConsultant | Coach | Speaker
IMMEDIATESpikes in phone calls, web hits,
visitors, subscribers
GRADUALName recognition
and credibility
LONG TERMCredibility
(Leader/Expert status)
Marketing ROI
ZingMapA digital marketing agency(A division of Make Tech Better, Inc.)
Erik Contzius, Owner
zingmap.com
YOUR SALES REP HELPS YOU...
• meet your local audience
• be engaging, friendly, and informative
• establishes the needs of your audience and offers solutions
• provides action items your audience can perform which will capture them in your sales funnel
YOUR WEBSITE HELPS YOU...
• get discovered organically (Local SEO)
• be engaging (or suffer the “bounce”)
• provides easy and compelling CTA’s (Calls to Action)
• capture leads for your sales funnel
This was posted on February 26, 2015 from Google:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
NOTE: YOU MUST PASS THE GOOGLE MOBILE-FRIENDLY TEST.
NAV | ACTION | ACTION CONTACT INFO
CTA“This business is the best!”
TRUST ICONS
Your bio, actual photo or video.NO stock images. Greet your audience.
CTA Lead Magnet: Just informative enough
privacy | terms of use | contact
Business NameExact AddressPhone Number
LANDING PAGE 1LANDING PAGE 2LANDING PAGE 3
HELLO BAR CTATITLE OF BUSINESS