Project Empathy

transcript

Project Empathy

Lauren HodgesThesis I

December 10, 2012

Problem:

Problem: Lack of empathy among pre teen youths

* Can lead to bullying, issues with self image, and other pit falls that pre teens are easily susceptible to at this fragile stage of developement.

Problem: Lack of empathy among pre teen youths

* Can lead to bullying, issues with self image, and other pit falls that pre teens are easily susceptible to at this fragile stage of developement.

Solution: Create a series of advertisementsdirected towards children between 11 - 14years of age to encourage increased empathysocially among that age group.

Visuals should allow enough interestfor the viewer to take the next steps:

1. Scan the code/get the app

2. Read and contribute to the national blog (know they are not alone)

3. Get the facts

4. Be Nicer.

BRACEFACEpreteen cartoon2001 - 2005producer: Sharon Stone

cartoon version ofLizzie McGuire

realistic cartoon styleonly exagerated facialfeatures.

Dialogue between characters willultimately convey the campaigns messageto increase empathy amongst pre teens.

Message of Empathy: Treat others the way you would like to be treated

The outward appearance does not always reflect what is on the inside.

Angelique doesn’t need all that make-up.I think she is really pretty.

That girl is so weird.

OMG this is soembarrassing.Everyone must be staring at me.I hate this school!

Are these girls serious? Theycould get seriously injured!

Get down fromthere this instant!

This girl better notget in my way...

Don’t say that. Youdon’t know whatshe’s going through.

It feels like Janelle has gained at least ten pounds since last season! Oink Oink

I don’t know.. Ifeel like those guys don’t like me.

This looks great, guys! Look!

Heyy Lisa need a hand?

I can’t believe I’ve been waiting here forten minutes. Julie is SO slow!

Urg not this kid again.

Want to go to the movies on Fridaywith everyone?

Take a moment Everyday to realize there is good in All of usempathy: acknowledging someone else’s feelings, thoughts, or attitudes.

Angelique doesn’t need all that make-up.I think she is really pretty.

That girl is so weird.

OMG this is soembarrassing.Everyone must be staring at me.I hate this school!

I don’t know.. Ifeel like those guys don’t like me.

Want to go to the movies on Fridaywith everyone?

Are these girls serious? Theycould get seriously injured!

Get down fromthere this instant!

This girl better notget in my way...

Don’t say that. Youdon’t know whatshe’s going through.

It feels like Janelle has gained at least ten pounds since last season! Oink Oink

I can’t believe I’ve been waiting here forten minutes. Julie is SO slow!

Urg not this kid again.

Heyy Lisa need a hand?

Project Empathy

a great way to learnhow to

understand your

classmatesfeelings

People think that I’modd, but I like all the same things that they do.

I’m friends witheverybody!

Empathy is a little word with a lot of bigger meanings to it. It comes from the German Einfühlung, meaning to feel as one with. The best metaphor to explain the concept is “walking a mile in someone else’s shoes,” in order to appropriately understand that person’s perspective. Being truly empathic means connecting with another person on a relatively close emotional level.

INCREASE YOUR EMPATHY by getting a truthful assess-ment of how well you consider your friends feelings in your routine communications. If you hear negative feedback from more than a few people, they may be picking up on traits or practices you’re not even aware of.

Become more mindful of your surroundings, par-ticularly in groups of people. Are you a good lis-tener, or do you constantly “think ahead” and inter-rupt others? Do people seem to avoid you in social situations or send out negative, unspoken signals?

Become more mindful of your surroundings, particularly in groups of people. Are you a good listener, or do you constantly “think ahead” and interrupt others? Do people seem to avoid you in social situations or send out negative, unspoken signals?I’m serious! Pick movies that are known for elic-iting strong emotional responses (for sug-

When my friends are upset, I understand how they’re feeling.

MEDITATION COULD HELP PEOPLE to be more empathetic, according to a small new study from Emory University.The research, published in the journal Social Cognitive and Affective Neuroscience, showed that a meditation program called Cognitively-Based Compassion Training was able to improve people’s ability to read emotional expressions on others’ faces. Researchers said the meditation program is based on ancient Buddhist practices, but this particular program was secular. It included mindfulness techniques, but mainly involved

Just becauseI look happy,doesn’t always mean I am...

Thank You

Project Empathy

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