Agung Hikmat/ Innovation Strategist Hello! I’m an Innovation Strategist. I have been helping individuals and organisations on reframing business opportunities and re-focusing their strategies to win and create a new game in the market. With more than 7 years of industrial and academic experience, I have worked on various projects within different industries and countries, mainly in South East Asia, Europe, and the UK.

Here are my details, and select key projects I have worked on...

Details Qualification Employment Countries Visited/ Cultural Exposure Avocations

Address Ny Kastetvej 16H, 1, -5 Aalborg, 9000 Denmark Phone +45 (0) 42 65 58 22 Email agung.hikmat@ gmail.com Language Indonesia (native) English (IELTS: 7.5) French (DELF: A2)

MSc. Candidate Global Innovation Management (University of Strathclyde, Scotland and University of Aalborg, Denmark/ 2012-2014) B.Eng Industrial Engineering (Institut Teknologi Bandung, Indonesia/ 2005-2009 )

University of Strathclyde Scotland Part Time Researcher (May-August 2012) XL Axiata Indonesia Corporate Strategy (2011 – 2012) Celcom Axiata Malaysia Technology Strategy (2010 – 2011) LAPI ITB (University Research Body) Indonesia Part Time Researcher (January – May 2009)

Social Work Initiated a social cause focusing on education in Indonesian rural area called Kelas Inspirasi Graphic Design Occasional design projects freelancer (Logo, ad, banners) Sport •  Completed various of 10K

running events in Jakarta •  Member of “Jago Dulu”

Rugby Club (Jakarta) Music Occasional vocalist and guitarist

Business and Academic Purposes: •  Singapore •  Malaysia •  India •  United Emirates Arab •  England •  Scotland •  Denmark

Other Purposes: •  Thailand •  Cambodia •  Saudi Arabia •  Germany •  France •  Sweden •  Switzerland •  Netherland •  Italy •  Malta

Select Key Projects Key Achievements •  European Union’s Erasmus

Mundus Awardee 2012-2014

•  1st Prize Winner of University of Strathclyde Enterprise Challenge 2013

•  XL Axiata Top Performer 2012

•  Best analyst of Axiata War Game 2011

•  Finalist of Procter & Gamble’s B-Champion Indonesia 2008

University of Aalborg - Denmark: Implementation of effective strategy planning on a small high tech firm University of Strathclyde - UK: Exploitation Strategy and Marketing Communication on EuroVIP Project Diageo – UK Manufacturing (bottling) line improvement XL Axiata - Indonesia •  3G national roll out strategy •  Recruitment process redesign •  New business blue print •  Merger and Acquisition of telecom operator (valuation, negotiation, integration

planning) •  Competition stratagems Celcom Axiata - Malaysia •  Business plan on LTE deployment •  WiFi national roll out strategy •  Marketing strategy to win Urban Chinese Market LAPI ITB - Indonesia •  Business intelligent architecture design to support fuel supply and demand at PT

Pertamina (Indonesian national oil & gas company)

Exploitation Strategy and Marketing Communication Shipyard/ University of Strathclyde/ Scotland 2013

Project brief •  EuroVIP is a web-based collaborative ship-design platform

development project funded by the European Union (FP7) and led by the University of Strathclyde (UoS)

•  As the project and funding nearing their end, UoS and partners were looking for ways to sustain EuroVIP

Project stakeholders •  Department of Design, Manufacture & Engineering Management,

University of Strathclyde

Role •  Contracted to provide advise on exploitation strategy and

communication

How I add value •  Conducted internal-external scanning analysis •  Delivered end-to-end business model recommendation to ensure

project’s viability (unique selling point identification, customer segment & relationship, channel, resource requirement, cost structure and revenue sources identification)

•  Built branding and marketing communication concepts (logo, advertisement)

Result/ impact •  Recommendations and deliverables were to be incorporated as one of

the main parts of UoS’ report to the EU upon the completion of funding

B E T T E R T O G E T H E R

Manufacturing Line Improvement Consumer Goods/ Diageo-University of Strathclyde/ Scotland 2013

Project brief •  The project objective was to improve overall equipment efficiency by

10% of Johnnie Walker Bottling line in Diageo Shieldhall, Glasgow

Project stakeholders •  Plant Operation Manager •  European Supply Manager •  Line Leaders •  University Supervisors

Role •  Team leader (rotational) •  Analyst

How I add value •  Set up team and its fundamental management procedures •  Conducted critical analysis on problem solving methodologies and root

cause finding •  With the team, recommended Diageo to put attention on human factor

issues by conducting an improvement team initiative (operator to co-work with line managers)

Result/ impact •  Management acknowledged the spotted root cause and claimed that

the recommendation to be applicable throughout the lines across European operation

•  An improvement team is now being implemented in the company as part of the team’s final recommendation

Merger & Acquisition Telecommunication Industry/ XL Axiata/ Indonesia 2012

Project brief •  XL Axiata was on the brink of losing enough capacity to serve its

growing 46 million subscribers, due to the limited number of spectrum license granted by the government

•  Finding ways to capitalize on other operator’s spectrum became necessary

Project stakeholders •  XL Axiata and Axiata (holding) Board of Directors •  Axiata Corporate Strategy team •  Saudi Telecom Company (STC) management •  XL Axiata senior management

Role/ capability •  Corporate strategist

How I add value •  Provided recommendation to acquire smaller operator •  Provided valuation analysis of target company to the Board of

Directors (Axiata and XL Axiata) •  Direct involvement on negotiation with target company’s

representatives •  Coordinated integration planning among XL Axiata senior

management executives

Result/ Impact •  XL Axiata successfully acquired Axis (September 2013) for USD 865

Million on cash and debt free basis

New Businesses Blue Print Telecommunication Industry/ XL Axiata/ Indonesia 2012

Project brief •  XL’s ‘traditional telephony’ products (call, text) were maturing •  Business was shifting towards internet based product •  XL needed to strategize and create new sources of revenue upon

their massive investment on mobile internet infrastructure Project stakeholders •  XL Axiata Board of Directors •  XL Axiata senior management •  XL Axiata young talents

Role/ capability •  Corporate strategist

How I add value •  Coordinated collaborative workshops with teams of senior

management and select talents from different departments •  Co-created line up of different internet based products with

collaboration teams

Result/ Impact •  Product line ups were approved by to the Board of Director •  Discussion on the blue print triggered the formation of New Business

division, as the first step towards the company’s business transformation

Marketing Strategy to Win Urban Malaysian Chinese Market Telecommunication Industry/ Celcom Axiata/ Malaysia 2011

Project brief •  Celcom Axiata aimed to win Urban Malaysian Chinese market

as a strategic move to attain number one position in the industry

•  The company had been having difficulty to tap the market and has constantly been perceived as native Malay segment telecom provider

Project stakeholders •  Director of Marketing, Product Marketing Division

Role

•  Team leader •  Management associate

How I add value •  Conducted empirical research to investigate target customers’

preferences •  Came up with a recommendation to launch a new product,

titled as “xLovex”, a 2-in-1 SIM card starter pack with special customized content offerings and pricing between the two bundled SIM cards

Result/ impact

•  Recommendation was escalated to the directorate level •  The proposal was processed to the new product research and

development

Initiation of a Social Education Movement Education/ Voluntary Work/ Indonesia 2012

Project brief •  Indonesian’s economy is growing rapidly, followed by the increase of

number of middle class society but not with better economic situation in rural areas

•  A pool of voluntary workers from the middle class society can help to bridge the disparity

•  Education is viewed as the most strategic area to start bridging the gap

Project stakeholders •  Indonesia Mengajar (Teach for Indonesia) •  Suburban/ rural elementary public schools •  Voluntary workers (mostly urban Professionals)

Role •  Initiator •  Volunteer relations

How I add value •  Initiated the movement and build collaboration with Indonesia

Mengajar •  Ensured sustainability of the initiative by being actively involved as a

thought partner

Result/ impact •  On it’s debut in Jakarta, Kelas Inspirasi lured 800 professionals to join

the initiative only in less than one month period of limited publication. •  The movement is now on the national replication stage

Agung Hikmat

Ny Kastetvej 16H, 1,-5 Aalborg 9000, Denmark

+45 42 65 58 22

 agung.hikmat@gmail.com

http://dk.linkedin.com/pub/agung-hikmat/16/b87/288/

@_agunghikmat_

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