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INTRODUCTION
Every business conducted for the purpose of selling or offering for sale any
goods, wares, or merchandise, other than as a part of a "wholesale business" to the
final consumer can be defined as retail business
Retail is the second-largest industry in the United States both in number of
establishments and number of employees. The U.S. retail industry generates $3.8
trillion in retail sales annually ($4.2 trillion if food service sales are included),
approximately $11,993 per capita. The retail sector is also one of the largest
worldwide.
Wal-Mart is the world's largest retailer and the world's largest company with
more than $312 billion (USD) in sales annually. Wal-Mart employs 1.3 million
associates in the United States and more than 400,000 internationally. The second
largest retailer in the world is France's Carrefour.
WHAT IS RETAILING?
Retailing is all the activities involved in selling goods and services directly to final
consumers for their personal, non-business use.
The word retail is derived from the French word retailer, meaning to cut a piece off
or to break bulk. A retailer buys goods or products in large quantities from
manufacturers or importers, either directly or through a wholesaler, and then sells
individual items or small quantities to the general public or end user customers,
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usually in a shop, also called store. Retailers are at the end of the supply chain.
Marketers see retailing as part of their overall distribution strategy.
TYPES OF RETAILING
Retailing can be classified under two heads:
Store Retailing
Non-store Retailing
Store Retailing
Retail stores come in a variety of shapes and sizes, and new retail types keep
emerging. They can be classified by one or more of several characteristics:
Amount of service
Product line
Relative prices
1) AMOUNT OF SERVICE
Different products require different amounts of service, and customer service
preferences vary:
Self-service retailers
Customers are willing to perform their own "locate-compare-select" process to save
money. Today, self-service is the basis of all discount operations, and typically is
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used by sellers of convenience goods (such as supermarkets) and nationally branded,
fast moving shopping goods (such as catalog showrooms).
Limited service retailers
Retailers such as Sears and J. C. Penney, provide more sales assistance because they
carry more shopping goods about which consumers need information. Their
increased operating costs result in higher prices.
Full service retailers
Like specialty stores and first-class department stores, have salespeople to assist
customers in every phase of the shopping process. Full service stores usually carry
more specialty goods for which customers like to be waited on. They provide more
liberal
return policies, various credit plans, free delivery, home servicing, and extras such as
lounges and restaurants.
2) PRODUCT LINE:
Retailers can also be classified by the depth and breadth of their product assortments.
The depth of a product assortment refers to the number of different versions of each
product that are offered for sale. The breadth of the assortment refers to the number
of different products that the store carries.
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Specialty stores carry a narrow product line with a deep assortment within that line.
Examples include stores selling sporting goods, books, furniture, electronics, flowers,
or toys. Today, specialty stores are flourishing, due to the increasing use of market
segmentation, market targeting, and product specialization.
A department store carries a wide variety of product lines. Each line is operated as a
separate department managed by specialist buyers and merchandisers.
Supermarkets are large, low-cost, low-margin, high-volume, self-service stores that
carry a wide variety of food, laundry, and household products.
Convenience stores are small stores that carry a limited line of high-turnover
convenience goods. These stores located near residential areas and remain open long
hours, seven days a week. Convenience stores must charge high prices to make up
for higher operating costs and lower sales volume, but they satisfy an important
consumer need.
Superstores, combination stores, and hypermarkets are all larger than the
conventional supermarket. Many leading chains are moving toward superstores
because their wider assortment allows prices to be 5-6% higher than conventional
supermarkets'. Combination stores are combined food and drug stores. Examples are
A&P's Family Marts and Wal-Mart's Super centers. Hypermarkets combine
discount, supermarket, and warehouse retailing, and operate like a warehouse
3) RELATIVE PRICES
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Retailers can also be classified by the prices they charge. Most retailers charge
regular prices and offer normal quality goods and customer service. Some offer
higher quality goods and service at higher prices. Retailers that feature low prices
include:
Discount stores sell standard merchandise at lower prices by accepting lower margins
and selling higher volume. Occasional discounts or specials do not make a store a
discount store. A true discount store regularly sells its merchandise at lower prices,
offering mostly national brands, not inferior goods.
OBJECTIVE OF THE STUDY
SPECIFIC OBJECTIVE
1. To find out the contribution of Bin Sale in total sale of Big Bazaar
& food Bazaar.
SUB OBJECTIVE
1. To find out the productivity of the Bins
2. To find out the suitable impales for the Bins.
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3. To find out the browser and purchase
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RETAILING
Retailing consists of business activities involved in selling goods
and services to consumers for there personal, family or household use. It
includes every sale of products to the final consumer. It is the last stage
in the distribution process. A retailer or retail store is any business
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enterprise whose sales volume comes primarily from retailing. Any
organization selling to the final consumer – whether manufacturer,
wholesaler or retailer is doing retailing. It does not matter where how the
goods are sold or where they are sold.
There is a tendency to think of retailing as primarily including the
sale of tangible goods, but it is essential to recognize that retailing also
includes the sale of services. The word retailing is derived from the
French word retailer which means ‘to cut up’.
INDIAN RETAIL SECTOR
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Organized retailing has finally emerged from the shadows of unorganized
retailing and is contributing significantly to the growth of Indian retail
sector.
Some facts about the Indian retail sector:
Retail is India’s largest industry, accounting for over 10% of the
country’s GDP and around 8% of the employment.
The sector is expected to increase three fold from the present Rs 5 billion.
Organized retail will form 10% of total retailing by the end of this decade
(2010).
From 2006 to 2010, the organized sector will grow at the CAGR
(Cumulative Annual Growth Rate) of around 49.53% per annum.
Hypermarket is emerging as the most favorable format for the time being
in India.
The Indian retailing sector is at an inflexion point where the growth of
organized retailing and growth in the consumption by the Indian
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population is going to take a higher growth trajectory. The Indian
population is witnessing a significant change in its demographics. A
large young working population with median age of 24 years, nuclear
families in urban areas, along with increasing working-women
population and emerging opportunities in the services sector are going to
be the key growth drivers of the organized retail sector in India.
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India is the country having the most unorganized retail market.
Traditionally it was a family's livelihood, with their shop in the front and
house at the back, while they run the retail business. More than 99%
retailer's function in less than 500 square feet of shopping space. Global
retail consultants KSA Technopak have estimated that organized retailing
in India is expected to touch Rs 35,000 crore in the year 2005-06. The
Indian retail sector is estimated at around Rs 900,000 crore, of which the
organized sector accounts for a mere 2 per cent indicating a huge
potential market opportunity that is lying in the waiting for the consumer-
savvy organized retailer. Purchasing power of Indian urban consumer is
growing and branded merchandise in categories like Apparels,
Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are
slowly becoming lifestyle products that are widely accepted by the urban
Indian consumer. Indian retailers need to advantage of this growth and
aiming to grow, diversify and introduce new formats have to pay more
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attention to the brand building process. The emphasis here is on retail as
a brand rather than retailers selling brands. The focus should be on
branding the retail business itself.There is no doubt that the Indian retail
scene is booming. A number of large corporate houses —Tata's, Raheja's,
Piramals's, Goenka's — have already made their foray into this arena,
with beauty and health stores, supermarkets, self-service music stores,
new age book stores, every-day-low-price stores, computers and
peripherals stores, office equipment stores and home/building
construction stores. Today the organized players have attacked every
retail category.
The Indian retail scene has witnessed too many players in too short
a time, crowding several categories without looking at their core
competencies or having a well thought out branding strategy. The growth
rate of super market sales has been significant in recent years because
greater numbers of higher income Indians prefer to shop at super markets
due to higher standards of hygiene and attractive ambience. With growth
in income levels, Indians have started spending more on health and
beauty products. Here also small, single-outlet retailers dominate the
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market. In recent years, a few retail chains specialised products have
come into the market. Although these retail chains account for only a
small share of the total market, their business is expected to grow
significantly in the future due to the growing quality consciousness of
buyers for these products .Numerous clothing and footwear shops in
shopping centres and markets operate all over India. Traditional outlets
stock a limited range of cheap and popular items; in contrast, modern
clothing and footwear stores have modern products and attractive
displays to lure customers. With rapid urbanization, and changing
patterns of consumer tastes and preferences, it is unlikely that the
traditional outlets will survive the test of time. Despite the large size of
this market, very few large and modern retailers have established
specialized stores for products.
There seems to be a considerable potential for the entry or
expansion of specialized retail chains in the country. The Indian durable
goods sector has seen the entry of a large number of foreign companies
during the post liberalization period. A greater variety of consumer
electronic items and household appliances became available to the Indian
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customer. Intense competition among companies to sell their brands
provided a strong impetus to the growth for retailers doing business in
this sector. Increasing household incomes due to better economic
opportunities have encouraged consumer expenditure on leisure and
personal goods in the country. There are specialized retailers for each
category of products (books, music products, etc.) in this sector. Another
prominent feature of this sector is popularity of franchising agreements
between established manufacturers and retailers. A strong impetus to the
growth of retail industry is witnessed by economic boom and driver of
key trends in urban as well as rural India.
OPPORTUNITIES IN VARIOUS SEGMENTS:
These are different segments cercerned with food, beverage, grocery,
fashion & life style etc.
EMPLOYMENT OPPORTUNITIES IN INDIAN RETAIL
SECTOR
URBAN EMPLOYMENT :- Employment opportunities for
youth, According to PricewaterhouseCoopers (PwC) it is said that
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retailing will create additional eight million jobs though retailing In India
and will benefit population by employing local (Urban) youth and others
directly or indirectly. But it is feared that our friendly neighborhood
kirana shops where, one can make purchases in small quantities and
return the goods if not found good and many more friendly services, will
be on the verge of disappearance there by creating a vacuum which
cannot be filled by the big organized one.
RURAL EMPLOYMENT: - Contract Farming is the new mantra
of organized retailing in India. There is no doubt that the farmers are in
some way benefited by contract faming where in, the latest technology
and equipment and scientific farming is done by farmers with the help of
retailers there by increasing the productivity in agriculture, and uniform
payment for their produce through out the crop irrespective of
fluctuations in market price. But one should also focus on the freedom of
farmers to sell their produce at will. It is evident in India that rich
farmers who possess vast lands are the beneficiary but farmers who have
little land and dependent on other trades are marginally benefited by this
kind of business.
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RETAIL : A STRONG PILLAR OF INDIAN ECONOMY
Retailing is the last mile infrastructure to access and deliver goods to
consumers. Retail forms the backbone of the nation's delivery system
and its importance can be exemplified by the network of 15,000 KVIC
outlets which support 4 lakh plus small and medium handicraft
manufacturers across the country.
It also serves as the last mile infrastructure to the manufacturers as well
as the government for tax collection. For instance, the success of the
VAT proposal depends on its being able to be implemented at the retailer
level, but nobody has consulted with them as a body yet on this issue.
Furthermore, retailing is also an important and large contributor to the
GDP and a major employment generator. In India, for the last four years
its contribution to the GDP was around 13%. The sector gainfully
employs 6-7% of the total workforce in India.
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COMPANY PROFILE
entertainment. Pantaloon Retail India Ltd, is India’s leading retail
company with presence across food, fashion, home solutions and
consumer electronics, books and music, health, wellness and beauty,
general merchandise, communication products, E-tailing and leisure and
Headquartered in Mumbai (Bombay), has over 450 stores across
30 cities in India and employs over 18,000 people. The company owns
and manages multiple retail formats catering to a wide cross-section of
the Indian society and its width and depth of merchandise helps it capture
almost the entire consumption basket of the Indian consumer.
Founded in 1987, as a garment manufacturing company, Pantaloon
Retail forayed into modern retail in 1997 with the opening up of a chain
of department stores, Pantaloons. In 2001, it launched Big Bazaar, a
hypermarket chain, followed by Food Bazaar, a supermarket chain. It
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went on to launch Central, a first of its kind, seamless mall located in the
heart of major Indian cities. Some of it’s other formats include,
Collection I (home improvement products), E-Zone (consumer
electronics), Depot (books, music, gifts and stationaries), aLL (fashion
apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky
(fashion accessories). It has recently launched its etailing venture,
futurebazaar.com.
Some of the group’s subsidiaries include Home Solutions Retail India Ltd,
Future Bazaar India Ltd and ConvergeM Retail India Ltd, which leads the group’s
foray into home improvement, etailing and communication products, respectively.
Other group companies include Pantaloon Industries Ltd, Galaxy Entertainment
and Indus League Clothing. It has also entered joint venture agreements with a
number of companies including ETAM group, Gini & Jony, Liberty Shoes and Planet
Sports, a company that owns the franchisee of international brands like Marks &
Spencer, Debenhams and Guess in India.
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FUTURE GROUP
Pantaloon Retail is the flagship enterprise of the Future Group, which
is positioned to cater to the entire Indian consumption space. The Future
Group operates through six verticals:
1. Future Retail (encompassing all retail businesses)
2. Future Capital (financial products and services)
3. Future Brands (management of all brands owned or managed by
group companies)
4. Future Space (management of retail real estate)
5. Future Logistics (management of supply chain and distribution)
6. Future Media (development and management of retail media)
Future Group's vision is to, "Deliver Everything, Everywhere,
Everytime to Every Indian consumer in the most profitable
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manner." One of the core values at Future Group is, 'Indianess' and its
corporate credo is - Rewrite rules, Retain values.
FUTURE GROUP
Pantaloon Retail is the flagship enterprise of the Future Group,
which is positioned to cater to the entire Indian consumption space. The
Future Group operates through six verticals: Future Retail (encompassing
all retail businesses), Future Capital (financial products and services),
Future Brands (management of all brands owned or managed by group
companies), Future Space (management of retail real estate),Future
Logistics (management of supply chain and distribution) and Future
Media (development and management of retail media spaces).
The company operates their chain of super markets under the
brand names of
Big Bazaar – Discount stores
E-Care – Customer Service Support
E-ZONE – Consumer Durables
Food Bazaar – Exclusive food market
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Central - Hypermarket
Pantaloons – Fashion apparels
Three special zones in E Zone The Liberation Zone offers personal
products like computers, laptops, handy cams, MP 3 players and mobile
phones. While entertainment products such as Plasma / LCD, Flat TV’s,
Home Theatre systems, DVD players, and Stereo systems are displayed
in the Experience Zone. And in the Home Zone segment, one gets to pick
electronic goods of his or her choice including Refrigerators, Air
Conditioners, washing machines and Microwave ovens among other
kitchen related appliances.
E-Care – the special post-purchase customer service support The
service and support at EZone will be unparalleled with the special ‘E-
Care’ customer support centre. E-Care is a special, dedicated support
system designed to offer the best customer service after purchase of any
product at EZone.
MANAGEMENT MANAGEMENT
Kishore Biyani Managing Director
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Ved Prakash Arya Director- Operations & Chief Operating
Officer
Gopikishan Biyani Executive Director
Rakesh Biyani Executive Director
Type Subsidiary of Pantaloon Group
Founded 2001
Headquarters Jogeshwari, Mumbai, India
Industry Retail
Products Department store, Grocery store
Owner Kishore Biyani
Present Pantaloon Group
Slogan Is se sasta aur accha kahin nahin
Website http://www.pantaloon.com/bigbazaar.htm
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Shop front of a Big Bazaar at the Bharth Mall in Mangalore.
Big Bazaar is a chain of department stores in India, currently with
75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It
works on the same economy model as Wal-Mart and has considerable
success in many Indian cities and small towns. The idea was pioneered
by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big
Bazaar stores are located only in India. It is the biggest and the fastest
growing chain of department store and aims at being 350 stores by the
end of year 2010.
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Big Bazaar was struck by a controversy in 2003. Eleven people
were arrested after alleged Shiv Sainiks barged into Big Bazaar and went
on a rampage spree at Mulund in North Mumbai on Dec 21, 2003.The
mob of around 200 people entered the store and broke the window-panes
of the Big Bazaar shopping mall according to the police. The Sainiks
were protesting against the security guard employed at the shopping mall
who had beaten up a 22-year-old man on "charges of shoplifting",
leading to his death subsequently.
OVERVIEW OF ALL DEPARTMENTS OF BIG BAZAAR
There are seven departments in pantaloons which are as follows-
1. Store Operations
2. Supply Chain
3. HR
4. VM
5. IT
6. Commercial
7. Marketing
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1. STORE OPERATION
This department is most important and it directly interacts with
customers. This dept. manages and focuses the selling of merchandise to
the customers with the help of team members and team leaders.
Store consists of several depts. such as Men’s (Men’s formal,
Men’s causal, Men’s occasion wear), Women’s (Women’s formal,
Women’s casuals, Women’s sports wear, Women’s young fashion,
Women’s ethnic wear, Lingerie), kids and Blue sky. A store is leaded by
Store Manager (SM) and every dept. is leaded and guided by Dept.
Manager (DM). DM guides the team leaders and team members how to
sale to the customers and is responsible to achieved the sales target. DM
provides proper guidelines to team leaders and tea m members regarding
how to handle the customers, how to build customer relationship, how to
maximize ticket size and motivate them to increase sales and to achieve
the sales target. DM/ADM watch and decides about the requirement of
merchandise of the store and as per the requirement receives from
warehouse. DM is responsible for his respective dept.
2. SUPPLY CHAIN
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Supply chain involves all the activities which start from supply of
raw materials to manufacturer and end with sale of final goods to the
final consumer. It includes suppliers, manufacturer, distributor, retailer
and final consumer.
3. HR
This dept. keeps eyes on the activities of every employee of the
store. This dept. remains in contact with every employees and prepares
report about their performance, sanctions leave and recommend for their
promotion, bonus, incentives, training, punishment and other appraisal.
4. VM (VISUAL MERCHANDISING)
Visual Merchandising is...
a) A tool to achieve sales.
b) A tool to increase productivity.
c) A mechanism to ease customer buying behavior.
VM Aspects
- Clarity
The Offer
The Company's Images
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The Structure of Store
Within Department
Merchandise
- Authority
- Discipline
- Diversity
- Flexibility
VM involves color blocking, merchandise presentation, in-store
displays, window displays, mannequin handling etc. VM manage interior
and exterior look of the store and maximize product appeal opportunities.
5. IT
This dept. has main work of server handling. IT dept. uptate new
scheme on system and handle all the information system of the store.
This dept. protects the misuse of computers and responsible so that all the
systems work properly. IT dept. regulates networking of computers
inside the store.
6. COMMERCIAL
This dept. mainly involves cashiers who maintain book-keeping,
banking, accounting and also do floor management (manage customers at
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cash counter). Cashiers of the store maintain petty cash book and they
pass the staff bill and small spending like xerox, conveyance, etc.
Payment upto maximum of Rs.20,000 is allowed by the cashiers of the
store.
7. MARKETING
This dept. has vital role in any industry. Here, marketing involves
sales promotion and all promotional activities, advertisement, event
management, survey, mall launching, store opening and footfalls
watching. The main motive of marketing is to increase footfalls in the
stores.
PRESENT STATUS OF THE ORGANIZATION IN INDIA
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India discover Fresh Fashion
In 8 cities there are 35 pantaloons store over 1 million sq. ft. in
India.
Isse sasta aur accha kahin nahi!
There are 75 Big Bazaar over 100000 square feet in india.
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FUTURE PLANS OF THE ORGANISATION
India discover Fresh Fashion
The company wills open15 more pantaloons store over 0.5 million
square feet in India.
IS se sasta aur accha kahin nahi!
The company will open 120 Big Bazaar at the end of June 2008 in
India.
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Marketing Strategy
The company is forking out over Rs 100 crore (Rs 1 billion) for this massive
expansion of the 'Big Bazaar' brand across Mumbai, Kolkata, Nagpur, Bhubaneswar
and Ahmedabad. Biyani is also offering innovations that retailers abroad don't offer.
He has recently launched a new section in his hypermarket called Gold Bazaar where
jewellery is bought and sold.
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And he is also setting up Victoria Memorial, a 150,000 sq ft shopping mall in
Bangalore. Victoria Memorial will experiment -- following the Selfridges model -- by
displaying high-profile readymade brands and collecting a commission on their sales.
2.5) SWOT Analysis
Strengths:
1) Good supply chain management
2) Variety of products available under one roof
3) Higher PROFIT margins on sold products
4) Good brands available at affordable prices
5) Cheap goods available to the consumers due to the absence of middlemen
Weakness:
1) High attrition rate
2) Employees are not well trained in handling esteemed customers
3) Sub standard Quality of goods
4) There is no proper channel of advertising for promoting their products
Opportunities:
1) Huge potential rural market to be tapped
2) Opportunities available in the cosmetics industry
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THE MARKETING PLAN OF BIG BAZAAR
3.1) Target:
The target audience for big bazaar includes people based on the economic
status.
They mainly cater to urban middle class and price sensitive customers. As a
marketing strategy they offer huge festive discounts to lure the customers as the
festive season is a time when many have plans to buy and try out new products .they
also have various schemes such as 50 % discount on the tagged price for a day.
Whatever you buy is 50% less than the original price. They basically promote their
product as being the cheapest anywhere in India.
Biyani in one of his interviews says that Ahmedabad was a very difficult market.
People were so conscious. We realized that people traveled in groups of 8-10. The
whole society came to shop together. They shared the rickshaw fair. They knew the
price of every product in the wholesale as well as in the retail market. So when we
launched our Ahmedabad store, it was our most challenging market. We thought
'what more can we do for these customers'.
3.2) Positioning of Big Bazaar:
Big Bazaar is not just another hypermarket. It caters to every need of your
family. Where Big Bazaar scores over other stores is its value for money proposition
for the Indian customers.
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At Big Bazaar, you will definitely get the best products at the best prices -- that’s
what we guarantee. With the ever increasing array of private labels, it has opened the
doors into the world of fashion and general merchandise including home furnishings,
utensils, crockery, cutlery, sports goods and much more at prices that will surprise
you. And this is just the beginning. Big Bazaar plans to add much more to complete
your shopping experience.
Isse sasta aur accha kahin nahi – This can be used for the POSITIONING
strategy. Shop till you drop!
Big Bazaar has democratized shopping in India and is so much more than a
hypermarket. Here, you will find over 170,000 products under one roof that cater to
every need of a family, making Big Bazaar India’s favourite shopping destination. At
Big Bazaar, you will get the best products at the best prices -- this is our guarantee.
From apparel to general merchandise like plastics, home furnishings, utensils,
crockery, cutlery, sports goods, car accessories, books and music, computer
accessories and many, many more. Big Bazaar is the destination where you get
products available at prices lower than the MRP, setting a new level of standard in
price, convenience and quality.
If you are a fashion conscious buyer who wants great clothes at great prices, Big
Bazaar is the place to be. Leveraging on the company’s inherent strength of fashion,
Big Bazaar has created a strong value-for-money proposition for its customers. This
highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets,
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which principally revolve around food, groceries and general merchandise. Boasting
of an impressive array of private labels, Big Bazaar is continually striving to provide
customers with a ‘complete’ look. So be it men’s wear, women’s wear, kids wear,
sportswear or party wear, Big Bazaar fashions has it all!
3.3) Pricing of Product:
As it were, Biyani's new strategy for Big Bazaar also centre’s on fashion, but
with a volumes orientation. It will retail what Biyani calls commoditized fashion -
blue jeans, white shirts. Biyani is planning to buy these in very large numbers, drive
prices down, and sell. Take denim. Recalls Singh: "Pantaloons has jeans from Bare
at Rs 695 and above. Newport, priced at Rs 599, was the cheapest pair of jeans in the
market. So, we contacted Arvind Mills and asked if they could give us jeans at Rs
299 if we were willing to take 100,000 units a month." That is where Ruf-n-Tuf
came in. The brand had been discontinued when Pantaloon first contacted Arvind.
From now on, it will be available only through Big Bazaar. There is a similar deal
for T-shirts.
3.4) Pricing strategy
The recent stampedes at Big Bazaar stores have triggered a debate around the
much desired discount game and varying strategies adopted by organized retailers to
show their mettle. Well, a mad rush at Kishore Biyani’s Pantaloon stores may be a
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compliment for his success, but for Technopak Advisors COO Harminder Sahni it
conveys nothing.
In India, one sees a stampede everywhere, which is a result of huge demand and less
supply. Big Bazaar’s stampede exemplifies the same. In a city of 12 million people,
there is one store that is trying to position itself as a discount destination. Even if only
1% of the city dwellers visit the store, it adds up to 1, 20,000 people. Such a huge lot
in a store that can handle not more than 15,000 people will indeed lead to a stampede.
However, he adds that the discount war is a rediscovering exercise undertaken by the
first generation retailers who, perhaps inspired by international retailers, are trying to
understand the requirements of customers and thus fill the gaps at their end. So, if
Wal-Mart has the discount principle, why not our own Big Bazaar?
Discount and several other developments in and around the organized retail trade (the
3% of the total retail trade) indicate the changing dynamics of the sector and the way
the business will take shape in the years to come.
BIG BAZAAR is concentrating on buying in volumes through cash purchase which
give us an edge. Ultimately, the convenience, value and variety given to customers
will make a difference. Be it managing a supply chain, grappling with hundreds of
suppliers or handling store inventory — the modern retail industry is a big affair.
Then follow other aspects like positioning of the brand with apt pricing, packaging
and retail experience, understanding the customers, dealing with partners such as
suppliers, mall developers and franchisees. However, the biggest challenge is saving
bucks either through margins or rentals, so that there is profit even after the discounts.
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Though it reads as a complete win-win situation, it is surely a tough target to be
achieved.
3.5) Advantage
Huge marketing space at their disposal a good brand image to compliment
that and a trained and efficient sales force all adds to their advantage to serve
customers better. They also have the advantage of having their outlets in selected
prime locations in the city (phoenix mills – Mumbai).An exhaustive research is
conducted before finalizing location for the shop. A loyal customer base following
also adds to the advantage as its help in positioning their product accordingly.
3.6) Distribution
Since big bazaar is mainly targeted towards middle class consumers as a
distribution strategy they manufacture few products themselves which enables them
to earn better margin profits and stay ahead of competition. For fruits and vegetables
they have a ware house in vashi from which they order their supplies. The suppliers
have to fill in a tender, from which the firm quoting the lowest price is selected for
the supplies. In the same way for clothing and accessories they have their own
designers (Rocky S –Pantaloons) who design their line of products and later big
bazaar sells them in the open market. For branded electronic items like mobile phone
and cameras they order them directly from the company. Their distribution strategy is
simply, purchasing in bulk from the suppliers and then sell it to the end user at a
cheaper price.
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Even the warehousing strategy has been fine-tuned so that costs are kept to a
minimum. In Mumbai, for instance, the three stores will be served by a single
warehouse. It hopes to put together a similar strategy in Delhi where it wants to open
a second store. Keeping costs down is clearly the cornerstone of policy at both chains.
Pantaloon chief Biyani ensures cheaper prices by keeping watch at every step. Says
Biyani: "We do three things -- buy directly from the manufacturers so that the middle
man is eliminated. We buy in cash and get a cash discount, and manage our stocks
turns so that we don't have money stuck up. The benefits are passed on to the
customers."
So, for instance, as many as 60 per cent of Big Bazaar's products are bought directly
from the manufacturers and the saving could be anywhere between 6 per cent and 40
per cent. Cash discounts (for buying goods upfront in cash) on the other hand could
range from 2 per cent to 10 per cent. And the company pushes for a stock turn of 40-
50 times a year for its food items, and once a month for ready to wear.
Big Bazaar Wholesale Club
The Big Bazaar Wholesale Club brings to you an opportunity to save in bulk
as you buy in bulk. In line with the Big Bazaar tradition of providing best deals at
best prices, the Big Bazaar Wholesale Club provides you bulk deals at wholesale
prices. An extension of Big Bazaar, the Big Bazaar Wholesale Club offers multi-
packs and bulk packs of a select range of merchandise at wholesale prices. The
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merchandise categories range from Food & FMCG to Home Linen and many more.
You will not find any merchandise being sold loose/single unit (except fresh) at a Big
Bazaar Wholesale Club.
The Big Bazaar Wholesale Club is located adjacent to a Big Bazaar in the form of a
separate section. Taking care of your savings, the Big Bazaar Wholesale Club will
ensure that the more you buy, the more you save. If you enjoy shopping at wholesale
markets for your entire family or you have a huge circle of friends who would like to
get together for their monthly shopping needs or if you are a retailer looking for
wholesale offers then the Big Bazaar Wholesale Club is the place to shop at.
To shop at the Big Bazaar Wholesale Club, you just need to enroll yourself as a
member of the club. If you possess an Anmol card or an ICICI-Big Bazaar card then
you are automatically enrolled as a member of the Big Bazaar Wholesale Club.
- Fun Zone and Baby Sitting
Big Bazaar can also provide the adults a carefree and tension free shopping
experience to the shoppers today as most of the family believes in shopping together
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which is the case observed in Gujarat. The parents can enjoy a carefree shopping
experience while their kids are looked after by the caring baby sitters.
- Seating Arrangement while waiting in queues
There is lack of seating arrangement as brought out in the customer reviews of Big
Bazaar. Hence we recommend something like below for the same.
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- Maternity care category
This can be introduced as a new section catering to new mothers or
pregnant women.
Here apparels and products catering to this specific audience can be
made available.
- Increase the number of Cash counters
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To counter the rush at BB during peak hours, the number of counters can be increased
so as to reduce queue time.
- Increase no of sales attendants
To counter shop lifting and the rush of customers and also with the view to increase
customer satisfaction, the number of sales attendants can be increased.
BIG BAZAAR, MULUND – AN ANALYSIS
SIZE OF THE STORE
The store at Mulund is a huge outlet with approximately 60000 sq ft of retail space
divided between two floors – Ground and First.
TYPE OF RETAIL FORMAT
Big Bazaar is a hypermarket - a superstore which combines a supermarket and a
department store. The result is a gigantic retail facility which carries an enormous
range of products under one roof, including full lines of groceries and general
merchandise. A consumer can ideally satisfy all of his or her routine weekly shopping
needs in one trip to the Big Bazaar. The store’s business models focuses on high-
volume, low-margin sales.
LOCATION
Big Bazaar is strategically located on one of the busiest streets of Mulund having
heavy vehicular as well as pedestrian traffic. It is situated on the ground and the first
floor of the R-Mall which is at a 5 minute distance from the Mulund station and a
throw away distance from checknaka.
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TRADING AREA
Trading Area is a geographical area containing the customers of a particular firm for
specific goods and services. For Big Bazaar, the primary trading area initially was the
residents of Mulund as well as Thane. However, after a store was opened even in
Thane, only thaneites near the checknaka prefer the Mulund Big Bazaar.
THE LAYOUT
The store is divided into two floors; ground and the first. The ground floor houses all
categories of products like apparels, bed and linen, furniture, gifts & artifacts, etc.
The first floor is the food bazaar where one can find grocery, fruits, vegetables, ready
to eat packs, etc.
AVERAGE FOOTFALLS
On weekdays, the store receives average footfalls of approximately 3000. On
weekends and during festive periods the average footfalls often shoot up to
approximately 8000-10000.
TARGET CONSUMERS
Big Bazaar is a value store. It offers products at the lowest possible price and has
rightly targeted the middle class consumers who is highly price conscious and seeks
value in the purchase made.
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PRODUCT CATEGORIES
The store houses a long list of product categories. An indicative list is given below:
Men’s & Women’s Apparels
Kids Wear
Footwear
Bed and Bath
Gifts and Artifacts
Utensils & Plastic items
Appliances
Grocery
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SOME OF THE PRODUCT CATEGORIES AT BIG BAZAAR
Men’s and Women’s Apparels
Food Bazaar – Fruits Section
Furniture Section Bed and Linen Section
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PRODUCT VARIETY
As seen from the product categories, the product width at Big Bazaar is quite large.
The store also has a good product depth i.e. the variety available in each of the
product categories. This variety is a combination of manufacturer’s brands and
private labels majority being private labels.
NUMBER OF EMPLOYEES
The total employee strength at Big Bazaar is 220 inclusive of the category managers
and the sales staff. The average educational qualification of the sales staff is 12th
standard.
SOURCING POLICY
Big Bazaar sources its products either directly from the manufacturers or they
outsource the production. The proportion of products outsourced to that sourced from
manufacturers is 85:15. Hence we can see large number of in-house labels at the
store.
The private labels under the men’s apparels category include:
Knighthood
Shatranj
Denim Jeans & Cool Casuals (DJ&C)
Ruf & Tuf
Private labels under the Female’s category include:
Denim Jeans & Cool Casuals (DJ&C)
Shaila
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Shristi
For the kids, their private label is known as Pink-n-Blue.
In case of appliances like CTV, refrigerators, Cell Phones, etc, the store directly
purchases them from the respective manufacturers.
Thus, eliminating the intermediaries and thus their hefty commissions.
SOME OF THE PROMOTIONS AT BIG BAZAAR
‘The Great Exchange Offer’ by Big Bazaar drew more than 200,000 customers to
avail of the scheme. The store offered a way to dispose of old household items
and receive a price 4-8 times higher than what the local kabari-wala can give. The
months of February and March are usually dull for consumer buying and the
scheme was a means to boost sales during the slack period.
Big Bazaar has recently announced a customer relationship building initiative to
reach out to middle-class women customers. A brand new woman's English
magazine, `My World' will be circulated on a complementary basis amongst all
the 210,000 Big Bazaar-ICICI Bank co-branded credit card holders. My World
will provide fashion and shopping-related information.
Big Bazaar also had a four-day `Freedom Weekend' offer valid at all the Big
Bazaar outlets, functional from August 12-15. “Freedom Weekend” ensured
never before offers and rock bottom prices on all household and consumer goods
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The store also plans to set up beauty parlours for men as well as women with
services being offered at a `discount' compared to the existing market rates, in line
with the Big Bazaar's concept of a discount store.
ADVERTISING
Big Bazaar has been using several media’s to reach its consumers. The media used
includes:
Television
Radio
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THE PRINT CAMPAIGNS
This ad communicates the fact that Big Bazaar offers you products at rates which you
can afford and that fashion is not just confined to a few but within everyone’s reach.
The other ad tried to communicate the special offers the store had on Women’s Day.
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Visual Merchandise
The format used by Big Bazaar for in-store marketing is usage of signages and
navigators which is basically visual merchandise. The Layout of Big Bazaar is such
that the first floor is for the food bazaar which provides the basic necessity to
customers. Thus they lure the customers to enter the outlet and then with the help of
announcements of discounts to the first and second floor that is the apparel and
consumer durables section.
Advertising
Advertising is done through full page newspaper ads and radio. In the full page
newspaper ads, models used are middleclass average looking men and women and
kids to portray a middleclass family.
Ambience
The entire ambience of Big Bazaar like the tiles and ceilings are specially designed to
portray a economical outlook so that the customers can relate it to the positioning
tagline “Is se sasta aur accha kahin nahi
Mahasaving Day
Big Bazaar has the “Wednesday bazaar” wherein a straight 40% discount is given on
the price of products. In addition to this, weekends are the peak periods for shopping.
In Gujrat for example Monday is a holiday. So as a marketing strategy discounts are
introduced on that day specifically.
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Marketing Gimmick
They have offers like “buy one and get one free”. However they do have their
margins like 40% in apparels and consumer durables and 20% in food. Their revenue
is from apparels and consumer durables from their local brands.
They have a tieup with ICICI for credit card for women only for shopping. They also
have loyalty cards for regular customers.
They arrange magic shows and mehendi and tattoo counters for customers who have
purchased above a certain level. These customers get coupons which can be redeemed
by using these counter facilities.
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RESEARCH METHODLOGY
The methodology adopted for collection of data through the
questionnaires
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DESCRIPTIVE RESEARCH- Descriptive research includes surveys and
facts findings enquiries of different kinds. The major purpose of Descriptive research
is the description of the state of affairs, as it exists at present. It provides the data
about the population or universe being studied. Descriptive research is used when the
objective is to provide a systematic description that is as factual as accurate possible.
In this project we have to find whether Advertising and sales promotion influences
the sales of the Big Bazaar and Vishal Mega Mart, therefore our research is
descriptive.
SAMPLE SIZE- The sample size that we have taken is 50 units, out of which the
number of males and females were as follows-
Male- 28 in number
Female- 22 in number
SAMPLE AREA- Since the research is on Retail Industry so the sample area that
is covered is as follows-
SAMPLE DESIGN- Simple random method
SOURCES OF DATA COLLECTION- Data collected in this project is
both collected both from both primary and secondary sources of data collection which
are as follows-
PRIMARY DATA - Interview, Questionnaire
SECONDARY DATA - Internet, Magazines, Books, News Paper etc
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CONTRIBUTIONS OF SALE ACOORDING TO THE CASH TILL
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SALES FLOW IN THE WEEK
Total Sale Rs. 48,789
Avg. Sale per day Rs. 6,969.86
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TOTALSALE OF BIN, STAND & OTHERS IN A WEEK
Total Sale Rs. 48,789
Bin Rs. 18,278
Stand Rs. 17,153
Others Rs. 13,358
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TOP 3 MARCHANDISE OF THE BINS
Top 3 Merchandise of the Bins
Rank Cash till Merchandise Value% in toal
Bins% in Total Sales
1 14 Candico 2,440 13.35 5
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Chocolate
2 10 Parle Milano 1,511 8.27 3.1
3 7 Orchard Soaps 1,500 8.21 3.07
TOP 3 MARCHANDISE OF THE OTHERS
Top 3 Merchandise of others
Rank Cash till Merchandise Value% in total
Other% in Total Sales
1 2 Surf Excel 2,073 15.52 4.25
2 11Garnier Shampoo
400ml1,990 14.9 4.08
3 9 Santoor Talc 1,411 10.56 2.89
TOP 3 MARCHANDISE OF THE STAND
Top 3 Merchandise of the Stand
Rank Cash till Merchandise Value % in toal % in Total Sales
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Stand
1 3 Wipro CFL 3,540 20.54 7.26
2 5 Bikano Namkeen 3,225 18.8 6.61
3 3 Bingo Chips 1,496 8.72 3.07
DISTREBUTION OF BINS, STAAND AND OTHERS IN BIG
BAZAAR & FOOD BAZAAR
Big Bazaar Food Bazaar
Bin 19 Bin 15
Stackable 0 Stackable 14
Others 2 Others 8
Total 21 Total 37
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CONTRIBUTION OF BIN STAND & OTHERS IN BIG BAZAAR
& FOOD BAZAAR SALE WHEN CASH TII IS OPEN
When Cash tills are open
Cash till no. No. of days Total Sale Average Sale
1 0 0 0
2 1 345 345
3 1 2240 2240
4 3 2272 757.33
5 5 1642 328.4
6 7 6439 919.86
7 7 3399 485.57
8 7 2470 352.87
9 7 2019 288.43
10 6 1235 205.43
11 5 1232 246.4
12 1 830 830
13 0 0 0
14 0 0 0
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Total 24123
CONTRIBUTION OF BIN STAND & OTHERS IN BIG BAZAAR
& FOOD BAZAAR SALE WHEN CASH TII IS NOT OPEN
When Cash tills are not open
Cash till no. No. of days Total Sale Average Sale
1 7 4417 631
2 6 4945 824.17
3 6 4891 815.17
4 4 636 159
5 2 647 323.5
6 0 0 0
7 0 0 0
8 0 0 0
9 0 0 0
10 1 0 0
11 2 1613 806.5
12 6 1222 203.67
13 7 3444 492
14 7 2852 407.43
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Total 24667
SALES GRAPF WHEN CASH TILL OPEN/NOT OPEN
Sale when Cash till is open Rs.24, 123
Sale when Cash till is not open Rs.24, 667
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RESEARCH FINDINGS
RESEARCH FINDINGS FROM THE DATA ANALYSIS INTERPRETATION
The data analysis of feedback from the respondents resulted in following
findings:
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Key Issues encountered by Big Bazaar Agra on daily basis –
In the survey respondents were asked about various aspects of shopping
experience they had at Big Bazaar, Ratan mall, Agra. These responses
from respondents resulted in framing Key Issues. Every Key Issue has
different subset of problems reported by respondents. These Key Issues
are:
a. Sales Executive Problems – This consist of problems related to employees
(team members / promoters / part-timers) of Big Bazaar, pacific mall,
Agra. Like: Employees unaware of offers/discounts; Employees are not
interactive with customers; Confused Employees waste time; Employees
are less in number; Employees lack in product knowledge; Employees
found wasting time in useless activities; Employees absence from section
while sales time etc.
b. Unsatisfied with S.K.U quality – S.K.Us are Stock Keeping Units i.e.
different products at Big Bazaar. There were problems like: Rice quality
not good; Vegetables were not fresh; Masoordal not good; Apparels
finishing is not up to the mark; Apparel quality is cheap; Moist Sugar etc.
c. Service Issue – It includes some of the service issues like; products not
available after regular demands; delay in sales process; on complain of
damage chair/table no fitter came; Fridge problem solved late; Delay in
service of microwave; Non availability of cell for checking watch etc.
d. Absence of products – Big Bazaar caters to every need of customer, so
availability of products is really imperative for better customer service and
satisfaction. But still there were some products like Rasoi ratan Atta,
MDH Masala Range, Kohinoor basmati rice; Idly maker, and certain other
minor products availability of which is essential for Big Bazaar for
sustaining their dominance in Organized Retail format.
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e. Absence of Branded stuff – Big Bazaar at Agra is surrounded by not only
fashion conscious people but also brand conscious people. These
customers also demand value for money. Non availability of the brands in
some of the sections like BB Fashion is a major issue for Big Bazaar.
f. Crowd Problem – Big Bazaar works on the concept of an “Indian Bazaar”.
There is large mix of products that are offered on discounted prices which
makes Big Bazaar a profitable destination. That’s why Big Bazaar
encounters a large number of footfalls on huge offers, discounts and other
events. This further gives chances of criticism that there is crowd problem
at Big Bazaar. Although there are only 11% of total responses for Non
Sectional customers who reported so (see Figure 2.1). The challenge for
Big Bazaar is crowd management and distribution of population on
different days.
g. Billing problem – Cash Tills are an important touch point for providing
good customer service in our stores. A well managed Cash Till ensures
that more products can be billed and every product leaving the store is
billed in the most efficient manner. But Billing issues and problems are
turning to be major problem for Big Bazaar. These are directly related
with the training and knowledge aspects of cashiers and everyone in Big
Bazaar, as they should also be aware of cashiering.
Big Bazaar is divided into floors and further into sections on each floor. This is done
to serve customers in best possible way and to compose an organized environment in
Big Bazaar to shop. These sections include Food Bazaar, Men’s Section, Ladies
Section, Kids Section, GM Home, Electronic Bazaar, Furniture Bazaar etc.
After all the Key issues were framed, Section wise and Non Sectional
Feedback was derived. This made it clear that what are the Key Issues of different
sections and Issues which are general in nature i.e. apart from all the sections.
Following are the Section wise findings from the data accumulated:
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Food Bazaar – As it’s clear from the Figure 1.1 above that most of the people
who have responded for Food Bazaar have reported Quality as major issue in
this section. 39% of the responded customers of Food Bazaar are Unsatisfied
with some of the S.K.Us of Food bazaar. Another major Key Issue is Sales
Executive problem. Absence of products remains the lowest reported issue by
customers.
BB Fashion – Dissatisfaction with the present quality of S.K.Us is one of the
major issue for BB Fashion. Nearly 61% of the respondents for BB Fashion
customers are found to do report the same. Moreover Apparels happens to be
mostly criticized S.K.U related to quality. Absence of Branded Stuff (22%)
and Service issues (17%) are another two Key Issues related to BB Fashion
(see Figure 1.2).
Furniture Bazaar – The two major Key issues of furniture bazaar are Service
Issues (50%) & Absence of Product (50%). Service issues are mostly related
to after sales service.
Electronic Bazaar – 67% of 38 respondents for Electronic Bazaar had problem
with Non availability of product. Remaining had criticized service provided
by Electronics Bazaar.
G.M Home – Absence of products and Sales Executive problems are the
major issues with G.M Home. The major problem of Non availability of
S.K.U is with Utensils, Plastics etc.
Findings from Non Sectional feedback is as follows
Apart from all the sections Billing problems (21% out of 68 responses) are a
matter of concern for Big Bazaar. These problems occur mostly due to
inefficiency of cashiers to handle large footfall situations, mistakes by
warehouse employees, delay in upgrading of schemes/offers etc.
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Sales executive’s problems and Service issues are another major problem in
Big Bazaar irrespective of sections. Both the issues have 20% responses out of
68 people.
Crowd problem as discussed previously happens to be a criticized area by
some of the respondents. But crowd situations are generally a part of Retail
formats. What remains on the part of Big Bazaar is how efficiently they can
manage this crowd.
5.1.1 Level of Customer awareness at Big Bazaar, Pacific Mall, Agra –
There are various offers and discounts occasions at Big Bazaar. These
Offers/Discount events are the property of Big Bazaar. These includes Wednesday
Bazaar, Monthly Bachat Bazaar, Sabse Saste 3 Din, Exchange offer etc. For Big
Bazaar these Occasions/ Events are differentiating factors and therefore it becomes
essential that customers should get aware of these initiatives by Big Bazaar.
This project also aimed at analysis of customer awareness of these Events/Occasions
at Big Bazaar. The table of findings for these is as follows
: Customer awareness at Big Bazaar, Pacific Mall, Agra
S.No Event/Occasion Yes No Total No. of
Responses
1. Wednesday Bazaar 39 83 122
2. Monthly Bachat Bazaar 29 97 126
3. Sabse Saste 3 Din 31 92 123
4. 5 Din Maha Bachat Ke 21 103 124
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5. Exchange Mela 54 68 122
Customer’s Response table for events
Some of the observations regarding Customer Awareness were –
Customers visited for Big Bazaar, Ratan Mall, Agra are not much aware of
certain Important events like Wednesday Bazaar, MBB etc. The main problem
is that customers are purchasing on these days but are not aware about the
concept and benefits of purchasing on these Offer/Discount periods. For
example: MBB says that Plan for commodities and products which are
priority for every household at the start of each month.
For building long term loyalty with customers its imperative that they
should know about the motives behind these events and how they and their
family can benefit from them.
Creating spokesperson is also up to a great extent depends on the familiarity
of Spokesperson with the concept on which Big Bazaar works. Knowledge
about different events which are properties of Big Bazaar can go a long way in
creating such entities and growth in loyal customers.
For events like 5 Din Mahabachat Ke customer awareness is exceptionally
low. The main reason for this probably is that Big Bazaar, Ratan Mall, Agra
for, which awareness study was done, started in November 2008.
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Initiative should be taken to interact with the customers while they are
browsing.
There should be a separate Gift counter for free items or they should be
given from the sections itself.
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Cashiers need more training in terms of being polite, patient and alert
while billing.
There should be competitions organized for the cashiers, for example,
fastest cashier, accurate cashier, etc. This would increase speed and
accuracy in bills.
The problems/suggestions recorded in the SHARE WITH US! should be
redressed and the best query should be awarded which the management
thinks could effect the sales.
There should be drinking water facility inside the store.
There should be an area where people can sit and relax, especially for old
age people.
There could be one more system at the CSD as during rush hours
customers have to wait for long.
There should be workshops on wastage reduction, which will result in
cost reduction.
Expiry dates of the various products should be tracked regular.
CONCLUSION
Store Operation:-
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1. It was very good experience in Big Bazaar. I observed, knew and
learnt many new things regarding customers and retailing.
2. There are various types of customers, some customers just come to
visit and to know about the offers but they are not interested in
purchasing.
3. Some customers are pre-planned and they don’t take much time
and they interested in purchasing.
4. Some customers go for impulse purchasing but they are not pre-
planned.
5. Some customers create disturbances and that time a salesperson
must have patience.
6. When a large numbers of customers come to store then also a sales
person must have patience and he has to manage himself.
7. A salesperson should have politeness and convincing power.
8. When we work in retail store, we are for providing services to
customers. That time we have to be ready to do every type of work
as per requirement and we have to leave ego.
9. The offers introduced on different items attract and pull the
customers towards retail store.
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10. Visual merchandising plays a vital role to pay attention of the
customers.
11. We can learn from anyone and we should respect to everyone.
12. We should work as a team and then we can easily achieve the
target.
Marketing:-
13. There must be three things in malls- Fun, Food & Fashion then
only a mall is complete.
14. A mall must try to maximize footfalls and for this malls take
initiatives and often organise some cultural or events inside the
mall.
15. Mall location also matters. The mall should be at the place where
ease of conveyance, good locality and all necessary facilities
should be there.
BIBLIOGRAPHYBIBLIOGRAPHY
. Internet
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1. www.google.com
2. www.rediff.com
3. www.bigbazaar.com
Books
1. Kotler Philip: Principles of Marketing
2. Boyd : Marketing Research
QUESTIONNAIRE
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Name: ……………………………. ………
Occupation: ……………………………….
Age: - (1) 15-25 (2) 25-35 (3) 35-45 (4) above 45
Address: - ……………………………………
…………………………………………….
……………………………………………
Ph.no: - …………………………………………
1. Who had advised you to visit in Big Bazaar?
(1) Neighbors (2) Friends (3) Relatives (4) others (Adv.,
during visit)
2. What are you often seeking in Big Bazaar.?
(1) Oil (2) Spices (3) Dry fruits (4) Open
grocery (pulse, sugar, etc)
3. When do you visit in Big Bazaar?
(1) Once in a week (2) once in a month (3) seldom
(4) oftenly
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4. The quality of merchandise is………………………………….
(1) Very good (2) good (3) average (4)
so-so
5. Which is the most favorable brand in Big Bazaar?
(1) Food bazaar (2) ITC (3) TATA (4)
regional brand
6. Which special offer do you like in Big Bazaar?
(1) Buy 2 get 1 free (2) buy 1 get 1 free (3) combo pack
offer (4) additional offers
7. The products variant in Big Bazaar are…………………………..
(1) Very good (2) good (3) average (4)
so-so
8. The prices of food bazaar products are…………………………….
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(1) Cheap (2) equal to market price (3) expensive (4) some
cheap &some expensive
9. Which oil brands do you preferred in Big Bazaar?
(1) Sundrop (2) saffola (3) fortune (4) other
brands
10.Which spices brand do you preferred in Golden Big Bazaar?
(1)PRS (2) sahiba (3) Everest (4) food
bazaar (5) catch
11.Where do you make your purchase
(a) Local retail store (b) Super stores. (c) both
12.How many times in a month do you visit?
(a) Daily (b) Weekly (c) Monthly.
13.Where do feel you get a better option?
(1)Superstores,…………………………
(2)Kirana Stores ………………………
(3)Any other ………………………
14.Which of the following factors influence your decision to shop at a
superstores and not of the kirana, store or vice-versa ?
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Factor Super-Store Kirana store1) Range of product.
2) Ease of purchase
3) Behaviour of sales Personals
4) Facility to Examine product
5) Accessibility
15.Do you agree that trend should be change from unorganized (Kirana
stores) to organized (Superstores) Retailing?
(a) Strongly agree (b) agree (c) not sure (d) disagree.
16.Any Suggestion regarding organized & unorganized retailing?
_____________________________________________________
_____________________________________________________
____________
17.Any suggestion for Big Bazaar, Please specify……………………..…………………………………………………………………………………………………………………………………………………………………….
********Thanks for Your Cooperation********
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