Post on 16-Nov-2015
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Eun bee Cho | 2425049
Project 2 PROCESS BOOKPackage Design 1 GDES 3B04
By: Eun bee Cho
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
Brand Conceptualization
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
The Final Brand Name
From the top two brands, Remedy Unit was chosen as the final brand name and developed further into the digital stage. Since the design of the product would be based on the hexagon, the shape was integrated into the logo as a significant element.
Both the abbreviated version Rmd. and the full name were experimented with. I found that the abbreviated ver-sion worked better in general.
The font applied is Futura, a strong and clean typeface that fits with the geom-etry of the hexagon.
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
The Top Three
Out of the three, the bottom-most two were considered for the final logo. When integrated into the actual pack-age design, the middle one was stronger whereas the other became rather lost in amidst of the other information. Hence why the middle one was deemed as the best and chosen as the final logo.
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
Graphics Conceptualization
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
Refined Graphics
At some point, the designs strayed away from Nexcares diamond shaped designs and into something more akin to a true hexagon.
The tabs protruding from the ends of the hexagons were implemented with the idea of the user having to wrap it around their limbs in consideration.
Simple instructional icons were created, for extra clarity on how the product is to be used.
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
R: 241
G: 251
B: 241
C: 1M: 0Y: 5K: 0
R: 100
G: 94
B: 96
C: 59M: 56Y: 51K: 24
R: 231
G: 147
B: 36
C: 7M: 48Y: 100K: 0
R: 76
G: 107
B: 178
C: 77M: 60Y: 0K: 0
R: 140
G: 94
B: 166
C: 51M: 73Y: 0K: 0
R: 193
G: 47
B: 79
C: 18M: 95Y: 62K: 5
Colours
The corporate colours consists of grey and ivory, rather neutral colours due to the differentiation system. However I avoided choosing a stark combination like black on white and went with a warmer overtone to express congenial-ity.
The SKUs are differentiated by its accent colours, which vary according to the product. They were chosen and adjusted to compliment the corporate colours and not be distracting.
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
Images
While the idea of the package being hexagonal shaped was experimented on, it was scrapped due to several issues: Because of the narrow open-ing, it was hard to get the bandages out. It was also deemed too repetitive and plus, Nexcare had already done a simliar idea.
The normal medium sized package instead, has a perfectly square PDP to keep the information organized in a geometric format. The larger size has a more rectangular PDP to avoid having the package too large (the graphic on it is up to the scale of the actual product inside).
The smallest size, or the kids line of pacakges would be the same size to the medium size, or slightly smaller.
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
Layout Conceptualization
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
Pansements En Tissu
Soft Fabric Bandages
PansementsEn Tissu
10 Pansements Striles 2 in x 2.4 in
Instructions
1. Nettoyer la surface de la blessure, assurez-vous que la peau est sec.2. Dlicatement dcoller le wrapper.3. Appliquer pansement la plaie.
Directions
1. Thoroughly clean the surface of the wound, make sure skin is dry.2. Carefully peel away the wrapper.3. Apply bandage to the wound.
Soft Fabric Bandages
For cuts and scrapes
Soft Fabric Bandages
10 Sterile Bandages 2 in x 2.4 in
Medium Size
For cuts and scrapes
Soft Fabric Bandages
Medium Size
Warning: If the wound becomes swollen, red, or increasingly painful, seek professional help.
Attention: Si la plaie devient gonfl, rouge, ou de plus en plus doulou-reuse, chercher l'aide professionnelle.
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
0 1 2 3 4 5 6 7 8 9 0 9
Pansements En Tissu
Soft Fabric Bandages
PansementsEn Tissu
10 Pansements Striles 2 in x 2.4 in
Instructions
1. Nettoyer la surface de la blessure, assurez-vous que la peau est sec.2. Dlicatement dcoller le wrapper.3. Appliquer pansement la plaie.
Directions
1. Thoroughly clean the surface of the wound, make sure skin is dry.2. Carefully peel away the wrapper.3. Apply bandage to the wound.
Soft Fabric Bandages
For cuts and scrapes
Soft Fabric Bandages
10 Sterile Bandages 2 in x 2.4 in Medium Size
For cuts and scrapes
Soft Fabric Bandages
Medium Size
Warning: If the wound becomes swollen, red, or increasingly painful, seek professional help.
Attention: Si la plaie devient gonfl, rouge, ou de plus en plus doulou-reuse, chercher l'aide professionnelle.
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
0 1 2 3 4 5 6 7 8 9 0 9
Soft Fabric Bandages
PansementsEn Tissu
10 Pansements Striles 2 in x 2.4 in
Instructions
1. Nettoyer la surface de la blessure, assurez-vous que la peau est sec.2. Dlicatement dcoller le wrapper.3. Appliquer pansement la plaie.
Directions
1. Thoroughly clean the surface of the wound, make sure skin is dry.2. Carefully peel away the wrapper.3. Apply bandage to the wound.
Soft Fabric Bandages
For cuts and scrapes
Soft Fabric Bandages
10 Sterile Bandages 2 in x 2.4 in
Soft Fabric Bandages
Medium Size
Soft Fabric Bandages
For cuts and scrapes
Medium Size
Warning: If the wound becomes swollen, red, or increasingly painful, seek professional help.
Attention: Si la plaie devient gonfl, rouge, ou de plus en plus doulou-reuse, chercher l'aide professionnelle.
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
0 1 2 3 4 5 6 7 8 9 0 9
Pansements En Tissu
Soft Fabric Bandages
PansementsEn Tissu
10 Pansements Striles 2 in x 2.4 in
Instructions
1. Nettoyer la surface de la blessure, assurez-vous que la peau est sec.2. Dlicatement dcoller le wrapper.3. Appliquer pansement la plaie.
Directions
1. Thoroughly clean the surface of the wound, make sure skin is dry.2. Carefully peel away the wrapper.3. Apply bandage to the wound.
Soft Fabric Bandages
For cuts and scrapes
Soft Fabric Bandages
10 Sterile Bandages 2 in x 2.4 in
Medium Size
For cuts and scrapes
Soft Fabric Bandages
Medium Size
Warning: If the wound becomes swollen, red, or increasingly painful, seek professional help.
Attention: Si la plaie devient gonfl, rouge, ou de plus en plus doulou-reuse, chercher l'aide professionnelle.
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
0 1 2 3 4 5 6 7 8 9 0 9
Soft Fabric Bandages
PansementsEn Tissu
10 Pansements Striles 2 in x 2.4 in
Instructions
1. Nettoyer la surface de la blessure, assurez-vous que la peau est sec.2. Dlicatement dcoller le wrapper.3. Appliquer pansement la plaie.
Directions
1. Thoroughly clean the surface of the wound, make sure skin is dry.2. Carefully peel away the wrapper.3. Apply bandage to the wound.
For cuts and scrapes
Soft Fabric Bandages
10 Sterile Bandages 2 in x 2.4 in
Medium Size
For cuts and scrapes
Soft Fabric Bandages
Medium Size
Warning: If the wound becomes swollen, red, or increasingly painful, seek professional help.
Attention: Si la plaie devient gonfl, rouge, ou de plus en plus doulou-reuse, chercher l'aide professionnelle.
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
0 1 2 3 4 5 6 7 8 9 0 9
Soft Fabric Bandages
PansementsEn Tissu
10 Pansements Striles 2 in x 2.4 in
Instructions
1. Nettoyer la surface de la blessure, assurez-vous que la peau est sec.2. Dlicatement dcoller le wrapper.3. Appliquer pansement la plaie.
Directions
1. Thoroughly clean the surface of the wound, make sure skin is dry.2. Carefully peel away the wrapper.3. Apply bandage to the wound.
Soft Fabric Bandages
For cuts and scrapes
Soft Fabric Bandages
10 Sterile Bandages 2 in x 2.4 in
Soft Fabric Bandages
Medium Size
Soft Fabric Bandages
For cuts and scrapes
Medium Size
Warning: If the wound becomes swollen, red, or increasingly painful, seek professional help.
Attention: Si la plaie devient gonfl, rouge, ou de plus en plus doulou-reuse, chercher l'aide professionnelle.
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
1203 Heather Ridge Bestpitch, Pennsylvania
19174-1098, U.S.(715) 812-0475
0 1 2 3 4 5 6 7 8 9 0 9
Layout Designs
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
*Scaled Down to 70%
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
Package Design 1 | GDES 3B04 Eun bee Cho | 2425049
*Scaled Down to 45%