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CONFIDENTIAL
Proletariat Brewing
CompanyWe the People, bringing life, liberty, and the pursuit of hoppiness to the
Proletariat
Business PlanPrepared July 2012
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Table of Contents
Executive Summary .....................................................................................................................1
Who We Are..........................................................................................................................1
What We Sell ........................................................................................................................1
Who We Sell To ...................................................................................................................1
Financial Summary .............................................................................................................2
Company........................................................................................................................................3
Company Overview ............................................................................................................3
Management Team..............................................................................................................3
Products and Services .................................................................................................................5
Products and Services .........................................................................................................5
Competitors ..........................................................................................................................5
Target Market ...............................................................................................................................7
Market Overview.................................................................................................................7
Market Needs .......................................................................................................................8
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Table of Contents
Budget..................................................................................................................................17
Cash Flow Assumptions...................................................................................................19
Loans and Investments.....................................................................................................20
Financial Statements .................................................................................................................21
Projected Profit and Loss Statement..............................................................................21
Balance Sheet......................................................................................................................23
Cash Flow Statement ........................................................................................................24
Appendix .....................................................................................................................................27
Monthly Financial Details ...............................................................................................27
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Proletariat Brewing Company
Executive Summary
Who We Are
Proletariat Brewing Company is an emerging brewpub concept that will create a higher
quality pub food, as well as a brewpub that sell great beer that pairs well with food.
The company will use mostly local vendors allowing it's guests to have a much fresherproduct than any big box restaurant,
What We Sell
Proletarait Brewing Company will be selling high end craft beers moderately priced
and paired with some elevated pub food as well as a higher end menu for the guestswho want something more. Proletariat Brewing Company will also sell it's beers off
premise as well.
Who We Sell To
Proletariat Brewing Company's target market will be the craft beer drinker, as well asthe citizens of Coatesville Area. The company will get the message out through
facebook, twitter, local newspapers, as well as word of mouth created by the founders
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Financial SummaryProletariat Brewing Company is using 1% of the target audience for sales forecasting.
The company has been conservative with an average guest will spend between $15 and
$20. The company has also used higher costs for it's products to be created resulted in a
higher food and beverage cost. Labor costs are also higher and will be controlled by
effectively Overall Proletariat Brewing Company wanted to produce a worst case
scenario and have a realistic approach for a startup company. Proletariat BrewingCompany has already been marketing it's products before pushing to open a
brewpub. The company has had individuals looking for the brewpub due to media
coverage in multiple magazines, internet(through search engines, facebook, and
twitter). The company will be profitable within six months, and will be able to pay the
loan off early, most likely by the third year.
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Company
Company Overview
Proletariat Brewing Company is a new brewpub venture started by Rick Miller, Dan
Garber, and Kevin Brooks. The three of them realized that there is a need for a
brewpub that has great beer as well as great food to be paired with it. Many brewpubshave great beer, but their food is subpar. Rick has been in the restaurant business
managing multiple restaurants over the years. Dan has been brewing beer for a little
over two years and loves to bring to the market something unique and refreshing with
each batch he brews. Kevin is a young chef who was classically trained at Le Cordon
Bleu in San Francisco, Ca.. He has been working in kitchens since he was 14 years old.
Proletariat Brewing Company has primarily been doing test batches out of Dan and
Rick's homes to get unbiased feedback from beer lovers across the country. Rick
entered one of his beer in Preston and Steve's 1st annual homebrew competition last
year, and placed 5th out of 375 beers. Pretty good since it was the first attempt for this
particular style. Proletariat Brewing Company is a C corporation, with a small group of
investors beyond Dan, Kevin and Rick
Management Team
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Hispanic Cross Cultural Communications, which is essential in the restaurant industry
in the area of Chester County, Pa due to the high latino population
Kevin Brooks
Kevin Brooks - Executive Chef
Kevin has been cooking since he was 14 years old. He started his culinary career ina "hole in the wall" seafood kitchen called the Bay Gourmet as a dishwalker and quickly
became the nighttime cook/supervisor. After working at Bay Gourmet fro five years
and learning alll the basics of a restaurant, from knife cuts to butchery and filleting of
fish, to handling a cash register and money, he decided to train professionally. He
attended Calfornia Culinary Academy's Le Cordon Bleu program and graduated with
an Associate's Degree. While in school he worked as an on-call cook, and a full time
employee for many organizations, ranging from food prep at a corporate establishment
such as Sodexho to working with the west coaasts most reconizable fine dining caterer,
Paula Le Duc. After graduating he returned to the east coast to further his knowledge
and love of the art of cooking. He worked for Victory Brewing Company for two years
where in less than three months he was heading up the kitchen at Victory Brewing
Company. While he was there he won the Golden Meat Grinder, an award given to the
winner of Victory's Cooks Showdown, similiar to the show "Chopped". He wasresponsible for training, doing purchase orders and daily additions while there. He left
Victory Brewing Company to Ruffini's to become a kitchen manager, and to give
himself the challenge of saving a failing business
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Products and Services
Products and Services
Proletariat Brewing Company will set itself apart from other local breweries and
brewpubs by using local suppliers for much of their menu. Many of the brewpubs use
frozen food products for most of their menus. This not only makes for mediocre food, but also hurts local farmers who have fresh products. Proletariat Brewing
Company will also offer little things like an "Amuse Bouche" to our guests before their
meal begins, getting them excited for their dinners. When a new beer is launched we
will pair the "Amuse Bouche" with the new beer for our guests to try something new.
Proletariat Brewing Company will also go beyond the normal pub food and create
memorable dishes that will go far beyond the norm and make people want to come
back. The beers that will be on tap will be more than the usual IPAS and lagers, but
have unique ancient style beers from around the world, as well as having unique food
style beers like Caramel Porter and Orange Cream Ale. The service staff in the
restaurant will set themselves apart from other restaurants by having thorough
knowledge of craft beer and food.
Competitors
There are three brewpubs within twenty minutes of our location in the Coatesville.
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- Iron Hill Brewery. Iron Hill has been very consistent with their food quality. Iron
Hill has had steady growth, their beers are decent but nothing that is absolutelyamazing. Iron Hill does have a restaurant liqour license allowing it to be able to serve
more than beer and Pa. wines. Their restaurant is near the courhouse in West Chester
and near West Chester University. This brewpub does have great exposure and has
multiple locations.
- McKenzie's Brewhouse. McKenzie's Brewhouse is another brewpub in the city of
Frazer, Pa. The food is completely uninspiring, and the beers that are produced there
are not produced from malted grain, but extract instead. They do have a liqour license
as well, but do not actually have a manufacturer's license for their so called brewery.
The restaurants with liqour licenses near Proletariat include:
- The Flying Machine Cafe.They have unique area for their restaurant because theyare on location for the Chester County Airport. The airport is a small location with
only private planes coming and going through there. There is one craft beer on tap, and
they do have a liqour license, but they have the same quality of food as any other chain
restaurant. The restaurant's menu has not changed in over 15 years and is completely
outdated.
- Harry's Hotdogs. Harry's is the neighborhood hangout. The usual suspects for food,nothing to extravagent. They do have a craft beer on tap, but nothing to out of the
ordinary. They do have a small takeout section for six packs as well as having
h t k d h t d f t k t
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Target Market
Market Overview
Proletariat Brewing Company will focus on a couple of different segments. The main
clintele will be those who love fresh craft beer and for those looking for a great quality
meal. The craft beer market is on the rise. It continues to grow at a pace of about 15%each year. American's beer tastes are changing, and with that change is a growing craft
beer market. The big brewer's(Anheuser-Busch, Miller and Coors) have tried to mimic
the craft beer market but with little penetration into the craft beer world. Their beers
are mass produced and lack any depth of character. Most craft beer drinkers in the U.S.
are men between the ages of 25 - 45. However, there is a growing number of women in
the same age group that are now drinking craft beer. This same group of people are
also pushing for better food choices in restaurants. These consumers are pushing for
fresh local products. This group has a greater tendency to make the choice of going to
dinner at least once a week, and will also have drinks beyond just the weekend. In this
age bracket of men and women there are approximately over 61,000 within 15 minutes
of our location. If we would take just 1% of the market share we would have 610 guests
that would come through our doors. Victory Brewing Company, one of our
competitors was able to to do 1600 covers in a single weekend dinner, which isapproximately 2.6% of that market in one dinner. Victory Brewing Company is not
easily found either. There is no signage from any roadway, so there is little upfront
exposure There is still people living in Downingtown where Victory is located that do
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brewhouse will be in comparison to the rest of the dining room. Everything will be
open for people to see how the food is being prepared, as well as how there beer is being brewed. We want our brewpub to be open, just like our business practices.
Market Needs
Our target customer is the craft beer drinker. People are looking for a better beer, but
will be looking for a competititve price. Restaurants typically sell craft beers between
$5 and $10 for a craft beer. We will undercut those prices by making our beer on site,
and give a fresher quality than they could find somewhere else. We can sell at $4 a
glass and still make an incredible profit. Our closest competition is Victory Brewing
Company, which is 15 minutes away, and there is usually a three hour wait for a table
on the weekends. Iron Hill also sees the same which is 20 minutes away from our
location. We can take a share of this market and give people great service and greatfood to keep them coming back.
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Strategy and ImplementationMarketing Plan
Overview
Proletariat Brewing Company will differentiate itself by offering it's guests a better
value than Victory Brewing Company, Iron Hill, and McKenzie's brewhouse. Proletariat
are going to offer fresh and local products at the same price range as our competitors.
The difference will be a higher quality item for the same price. We have already started
an audience through facebook as well as twitter. Proletariat Brewing Company have
over 100 fans on facebook and that number continues to grow. Proletariat Brewing
Company will be doing charity events with different local orginizations, such as theSons of Ben, who are affiliated with the Philadelphia Union as well as giving out
samples to people to grow those numbers. Proletariat already have the web presence,
which people are continuing to message and call to find when we will be opening our
doors. We have had contacts from all over the world about our business. Proletariat
are part of the Brewer's Association, which has been fundamental at helping us get the
word out. Proletariat will also work with an email marketing system to remind people
of special events that we will be having to help consistent flow of the restaurant.
We will also use the local newspapers to let people know about our new brewery, as
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Positioning
We are the Proletariat, the footsoldiers of the new American Revolution, overthrowing
the ideals of corporate greed through transparent business practices, equality among all
employees and genuine concern for our communities.
Pricing
Our pricing will be competitive with our competition. We will keep our beer prices
slightly lower than our competition. Our beer will be fresh and will be the main reason
why people will come to Proletariat Brewing Company. Since there is such a high
markup on draft beer, we will still make money on a product that is priced lower than
our competition. It typically costs us about 20 cents to make a draft beer, while we will
sell it at $4. The goal is to create a valuable product. We will also give out special
promotions to our loyal guests with one day promotions by giving a 10% discount toour fans., which would only cost 2% of the product cost, but will help drive sales, and
reducing your labor costs.
Promotion
We have been promoting Proletariat Brewing Company through several outlets such asfacebook, twitter, local magazines, as well as doing private tastings, and also crafting
craft beer for individuals. We have also been giving samples to guests and employess
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have a kegerator at home, but would like one our nonflagship beers that we will not
have for sale in kegs initially. We will also be selling beers by draft to our guests of ourrestaurant.
2. We will also be selling our kegs to local craft beer restaurants such as Station
Taproom, The Whip, Ron's Original Grille, Appetite's on Main, The Drafting Room and
more. We will also sell to non craft beer restuarants as well, since many will carry a
Victory Brewing Company beer, because people will be looking for it, as we grow our
business. We will start with only 1/6 of a barrel kegs for outside sales, to create smaller
batches, and have freshness guararteed with our beers.
3. We will also sell kegs to local beer distributors to help expand our market
share. This will be the smallest source of our revenue. As our beer gains a hold of the
market share, people will look for it more within the beer distributors. These
distributors will actually carry our product for the local restaurants due to the three tiersystem in Pa. Within 1-3 years of opening we will expand to a bottling line and develop
packaging as well as creating another form of sales for those do not want to buy kegs of
beer.
Milestones
Milestones
May 2012 Have the financing available for acquiring the property as well as purchase
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Financial PlanSales Forecast
Sales Forecast Table
Year 1 Year 2 Year 3
Unit Sales
Food Sales 32,879 34,194 35,561
Inside Beverage Sales 52,883 56,585 60,546
Outside Beverage Sales Distributorand Restaurant
88 97 106
Outside Beverage Sales Retail Store 36 38 40
Price Per Unit
Food Sales $12.00 $12.00 $12.00
Inside Beverage Sales $4.00 $4.00 $4.00
Outside Beverage Sales Distributorand Restaurant
$40.00 $40.00 $40.00
Outside Beverage Sales Retail Store $60.00 $60.00 $60.00
Sales
Food Sales $394,548 $410,328 $426,732
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Direct Cost
Food Sales $98,637 $102,582 $106,683
Inside Beverage Sales $21,153 $22,634 $24,218
Outside Beverage Sales Distributorand Restaurant
$1,162 $1,280 $1,399
Outside Beverage Sales Retail Store $475 $502 $528
Total Direct Cost $121,427 $126,998 $132,828
Gross Margin $490,333 $515,830 $542,728
Gross Margin % 80% 80% 80%
Sales by Month
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we will most likely have people ordering from the pub menu. I was counting on a
modest 2% increase during the winter and spring months, with a small dropoff forsummer, and then a 3% increase over summer for the fall. I also did a 4% increase for
years two and three. This is smaller than the industry standard.
The second category is inside beer sales, which the bulk of our profits will be from.
We know that most people will have at least two beers in our establishment, but settled
for 1.5 beers a person. We know that once people try our product we will get them to
come back for three reasons. They can walk to our location, the beer is cheaper than our
competitors, and our beer is better than our competition. Our costs for beer are higher
than normal, due the manufacturing of smaller batches. The increase is higher in this
category, however we are lower than the craft beer industry which is growing in double
digits. The average increase is 7% for the months of the first year, and 4% higher for the
next two.
The third and fourth categories are outside beer sales. We will be selling kegs and
growlers for our customers for the first two years, with an expansion into bottling into
the third year. The numbers for distributors and restaurants represents the bulk of our
outside sales. We have already done the leg work for getting our name out there with
local craft beer pubs within our area. We will be having a 1/6 barrel on in some of these
places at all times. This is just over two cases of beer, which can last a shift in some
establishments. We wanted to sell to the restaurants and distibutors cheaper so thatthey may make a reasonable profit, and it will help drive people outside of their local
tavern into the city to have a beer straight from the brewery. Our numbers for our own
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Personnel Plan
Personnel Table
Year 1 Year 2 Year 3
Kevin Brooks $24,000 $24,720 $25,464
Dan Garber $24,000 $24,720 $25,464
Sous Chef $21,120 $21,540 $21,972
Line Cook 1 $19,680 $19,872 $20,076
Bartender 1 $9,600 $9,648 $9,696
Bartender 2 $9,600 $9,648 $9,696
Server 1 $5,400 $5,412 $5,424
Server 2 $5,400 $5,412 $5,424Server 3 $4,320 $4,332 $4,344
Server 4 $4,320 $4,332 $4,344
Busser 1 $7,680 $7,800 $7,908
Busser 2 $3,840 $3,900 $3,960
Dish 1 $17,280 $17,628 $17,976
Dish 2 $6,912 $7,056 $7,188
Host 1 $16,320 $16,644 $16,980
Host 2 $6,144 $6,264 $6,396
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- Rick Miller will oversee the entire operation and be a second bartender for every
night except Friday and Saturdays, where the second bartender will be in place
- there will be a maximum of four server on a night business based on volume. We
will also have a hostess, busser and dishwasher every evening shift.
In the first year we will be very conservative with our sales, and keep labor costs low,
by having our three managerial partners(Dan, Rick, Kevin) performing most of the
duties
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Budget
Budget Table
Year 1 Year 2 Year 3
Expenses
Salary $185,616 $188,928 $192,312
Employee Related Expenses $27,852 $28,344 $28,848
Marketing & Promotion $3,600 $0 $0
Rent $24,000 $24,000 $24,000
Utilities $9,600 $9,600 $9,600
Office Supplies $0 $0 $0
Insurance $12,000 $12,000 $12,000
Total Expenses $262,668 $262,872 $266,760
Major Purchases
french fry cutter $42 $0 $0
Kitchen Pans $1,031 $0 $0
other kitchen equipment $4,488 $0 $0
slicer $300 $0 $0
84" refrigerated Chef base $4,400 $0 $0
25 cu ft reach in refrigerator $4 200 $0 $0
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walk in cooler $8,000 $0 $0
POS system $15,000 $0 $0
Mash Tun 1bbl $1,000 $0 $0
7 - Fermenters 1 bbl $7,000 $0 $0
Grain Mill $200 $0 $0
building supplies $75,000 $0 $0
Total Major Purchases $158,111 $0 $0
Expenses by Month
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Startup Costs
The main startup costs for the brewpub is the kitchen and brewing equipment. These
will be a one time purchase, and we will try to find used equipment at a fraction of the
cost rather than buying everything brand new. All of the costs that are listed are prices
for new equipment. Purchasing the building would be the best option, but we could
use the capital on building the business out and renting for the first couple of years and
have a lease to purchase option.
Cash Flow Assumptions
Cash Flow Assumptions
Cash Inflow
% of Sales on Credit 10%
Avg Collection Period (Days) 15
Cash Outflow
% of Purchases on Credit 10%
Avg Payment Delay (Days) 15
Inventory
M h K H d 2
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About the Cash Flow Assumptions
Loans and Investments
Loans and Investments Table
Year 1 Year 2 Year 3Private LoanLoan at 10% interest for 60 mos.
$250,000 $0 $0
Total Amount Received $250,000 $0 $0
Sources of Funds
Investors
Proletariat Brewing Company has a small amount of investors that helped with the
early brews and have also helped in the construction of equipment. At this point and
time they have less than 5% of equity in Proletariat Brewing Company.
Private Loans
P l i B i C ill b b i i b i l i l fi
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Financial StatementsProjected Profit and Loss Statement
Projected Profit and Loss Statement
Year 1 Year 2 Year 3
Revenue $611,760 $642,828 $675,556
Direct Cost $121,427 $126,998 $132,828
Gross Margin $490,333 $515,830 $542,728
Gross Margin % 80% 80% 80%
Expenses
Salary $185,616 $188,928 $192,312
Employee Related Expenses $27,852 $28,344 $28,848
Marketing & Promotion $3,600 $0 $0
Rent $24,000 $24,000 $24,000
Utilities $9,600 $9,600 $9,600
Office Supplies $0 $0 $0
Insurance $12,000 $12,000 $12,000
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Gross Margin by Year
Net Profit (or Loss) by Year
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next two years. We underscored the amount of growth as about 3% over the first year,
even though the industry is recieving double digit growth overall.
Balance Sheet
Balance Sheet
As of Period's End Year 1 Year 2 Year 3
Cash $202,989 $350,952 $517,047
Accounts Receivable $2,764 $2,683 $2,818
Inventory $21,158 $22,106 $22,160
Total Current Assets $226,911 $375,741 $542,025
Long-Term Assets $158,111 $158,111 $158,111
Accumulated Depreciation ($31,622) ($63,244) ($94,866)
Total Long-Term Assets $126,489 $94,867 $63,245
Total Assets $353,400 $470,608 $605,270
Accounts Payable $718 $742 $743
Sales Taxes Payable $0 $0 $0
Short-Term Debt $0 $0 $0
Total Current Liabilities $718 $742 $743
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About the Balance Sheet
As the balance sheet shows, we do not expect any trouble meeting our debt obligations.
As long as we can achieve our specific objectives, we should not need to take on
additional debt beyond the orginal $250,000 loan.
Cash Flow Statement
Cash Flow Statement
Year 1 Year 2 Year 3
Operations
Net Profit $139,716 $161,631 $183,763
Depreciation and Amortization $31,622 $31,622 $31,622
Decrease in Accounts Receivable ($2,764) $81 ($135)
Decrease in Inventory ($21,158) ($948) ($54)
Increase in Accounts Payable $718 $24 $1
Increase in Sales Taxes Payable $0 $0 $0
Net Cash Flow from Operations $148,134 $192,410 $215,197
Investing & Financing
Assets Purchased ($158,111) $0 $0
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Cash Flow by Month
Cash Flow by Year
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year, while the cash balance continues to grow, and making it possbile for expansion
into a larger market area for the beer.
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27
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Appendix
Monthly Financial Details
Sales Forecast Table (With Monthly Detail)
Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12
Unit Sales
Food Sales 2,524 2,574 2,625 2,677 2,731 2,786 2,841 2,813 2,785 2,757 2,840 2,926
InsideBeverage Sales
3,786 3,937 4,095 4,258 4,429 4,606 4,790 4,650 4,515 4,383 4,602 4,832
OutsideBeverage SalesDistributor andRestaurant
4 4 5 5 6 7 7 8 9 10 11 12
OutsideBeverage SalesRetail Store
1 1 1 2 2 3 3 3 4 5 5 6
Price Per Unit
Food Sales $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00
InsideBeverage Sales
$4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00
OutsideBeverage Sales
Distributor andRestaurant
$40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00
OutsideBeverage SalesRetail Store
$60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00 $60.00
Sales
Food Sales $30,288 $30,888 $31,500 $32,124 $32,772 $33,432 $34,092 $33,756 $33,420 $33,084 $34,080 $35,112
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
InsideBeverage Sales
$15,144 $15,748 $16,380 $17,032 $17,716 $18,424 $19,160 $18,600 $18,060 $17,532 $18,408 $19,328
OutsideBeverage SalesDistributor andRestaurant
$160 $160 $200 $200 $240 $280 $280 $320 $360 $400 $440 $480
OutsideBeverage SalesRetail Store
$60 $60 $60 $120 $120 $180 $180 $180 $240 $300 $300 $360
Total Sales $45,652 $46,856 $48,140 $49,476 $50,848 $52,316 $53,712 $52,856 $52,080 $51,316 $53,228 $55,280
Direct Cost PerUnit
Food Sales $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00
InsideBeverage Sales
$0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40 $0.40
OutsideBeverage SalesDistributor andRestaurant
$13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20
OutsideBeverage SalesRetail Store
$13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20 $13.20
Direct Cost
Food Sales $7,572 $7,722 $7,875 $8,031 $8,193 $8,358 $8,523 $8,439 $8,355 $8,271 $8,520 $8,778
InsideBeverage Sales
$1,514 $1,575 $1,638 $1,703 $1,772 $1,842 $1,916 $1,860 $1,806 $1,753 $1,841 $1,933
OutsideBeverage SalesDistributor andRestaurant
$53 $53 $66 $66 $79 $92 $92 $106 $119 $132 $145 $159
OutsideBeverage SalesRetail Store
$13 $13 $13 $27 $26 $40 $40 $40 $52 $66 $66 $79
Total DirectCost
$9,152 $9,363 $9,592 $9,827 $10,070 $10,332 $10,571 $10,445 $10,332 $10,222 $10,572 $10,949
Gross Margin $36,500 $37,493 $38,548 $39,649 $40,778 $41,984 $43,141 $42,411 $41,748 $41,094 $42,656 $44,331
Gross Margin % 80% 80% 80% 80% 80% 80% 80% 80% 80% 80% 80% 80%
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Year 1 Year 2 Year 3
Unit Sales
Food Sales 32,879 34,194 35,561
Inside Beverage Sales 52,883 56,585 60,546
Outside Beverage Sales Distributor and Restaurant 88 97 106
Outside Beverage Sales Retail Store 36 38 40
Price Per Unit
Food Sales $12.00 $12.00 $12.00
Inside Beverage Sales $4.00 $4.00 $4.00
Outside Beverage Sales Distributor and Restaurant $40.00 $40.00 $40.00
Outside Beverage Sales Retail Store $60.00 $60.00 $60.00
Sales
Food Sales $394,548 $410,328 $426,732
Inside Beverage Sales $211,532 $226,340 $242,184
Outside Beverage Sales Distributor and Restaurant $3,520 $3,880 $4,240
Outside Beverage Sales Retail Store $2,160 $2,280 $2,400
Total Sales $611,760 $642,828 $675,556
Direct Cost Per Unit
Food Sales $3.00 $3.00 $3.00
Inside Beverage Sales $0.40 $0.40 $0.40
Outside Beverage Sales Distributor and Restaurant $13.20 $13.20 $13.20
Outside Beverage Sales Retail Store $13.19 $13.21 $13.20
Direct Cost
Food Sales $98,637 $102,582 $106,683
Inside Beverage Sales $21,153 $22,634 $24,218
Outside Beverage Sales Distributor and Restaurant $1,162 $1,280 $1,399
Outside Beverage Sales Retail Store $475 $502 $528
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Total Direct Cost $121,427 $126,998 $132,828
Gross Margin $490,333 $515,830 $542,728
Gross Margin % 80% 80% 80%
Personnel Table (With Monthly Detail)
Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12
Kevin Brooks $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Dan Garber $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Sous Chef $1,760 $1,760 $1,760 $1,760 $1,760 $1,760 $1,760 $1,760 $1,760 $1,760 $1,760 $1,760
Line Cook 1 $1,640 $1,640 $1,640 $1,640 $1,640 $1,640 $1,640 $1,640 $1,640 $1,640 $1,640 $1,640
Bartender 1 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Bartender 2 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Server 1 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450
Server 2 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450
Server 3 $360 $360 $360 $360 $360 $360 $360 $360 $360 $360 $360 $360
Server 4 $360 $360 $360 $360 $360 $360 $360 $360 $360 $360 $360 $360
Busser 1 $640 $640 $640 $640 $640 $640 $640 $640 $640 $640 $640 $640
Busser 2 $320 $320 $320 $320 $320 $320 $320 $320 $320 $320 $320 $320
Dish 1 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440
Dish 2 $576 $576 $576 $576 $576 $576 $576 $576 $576 $576 $576 $576
Host 1 $1,360 $1,360 $1,360 $1,360 $1,360 $1,360 $1,360 $1,360 $1,360 $1,360 $1,360 $1,360
Host 2 $512 $512 $512 $512 $512 $512 $512 $512 $512 $512 $512 $512
Total $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468
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Year 1 Year 2 Year 3
Kevin Brooks $24,000 $24,720 $25,464
Dan Garber $24,000 $24,720 $25,464
Sous Chef $21,120 $21,540 $21,972
Line Cook 1 $19,680 $19,872 $20,076
Bartender 1 $9,600 $9,648 $9,696
Bartender 2 $9,600 $9,648 $9,696
Server 1 $5,400 $5,412 $5,424
Server 2 $5,400 $5,412 $5,424
Server 3 $4,320 $4,332 $4,344
Server 4 $4,320 $4,332 $4,344
Busser 1 $7,680 $7,800 $7,908
Busser 2 $3,840 $3,900 $3,960
Dish 1 $17,280 $17,628 $17,976
Dish 2 $6,912 $7,056 $7,188
Host 1 $16,320 $16,644 $16,980
Host 2 $6,144 $6,264 $6,396
Total $185,616 $188,928 $192,312
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Budget Table (With Monthly Detail)
Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12
ExpensesSalary $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468
EmployeeRelatedExpenses
$2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321
Marketing &Promotion
$3,600 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Office Supplies $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Total Expenses $25,189 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589
MajorPurchases
french frycutter
$42 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Kitchen Pans $1,031 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
other kitchenequipment
$4,488 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
slicer $300 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
84"refrigeratedChef base
$4,400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
25 cu. ft.reach inrefrigerator
$4,200 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
10 burner gasrange w/ 2 261/2" ovens
$2,200 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
charbroiler $1,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
deep fryer $600 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
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Hotwell $300 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
gas flattop $750 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
convecttionoven
$5,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
push throughdishwasher
$20,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
worktables $800 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
refrigeratedprep station 1door
$6,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
reach infreezer
$800 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
walk in cooler $8,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
POS system $15,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Mash Tun 1bbl $1,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
7 - Fermenters
1 bbl $7,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Grain Mill $200 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
buildingsupplies
$75,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total MajorPurchases
$158,111 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
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Year 1 Year 2 Year 3
Expenses
Salary $185,616 $188,928 $192,312
Employee Related Expenses $27,852 $28,344 $28,848
Marketing & Promotion $3,600 $0 $0
Rent $24,000 $24,000 $24,000
Utilities $9,600 $9,600 $9,600
Office Supplies $0 $0 $0
Insurance $12,000 $12,000 $12,000
Total Expenses $262,668 $262,872 $266,760
Major Purchases
french fry cutter $42 $0 $0
Kitchen Pans $1,031 $0 $0
other kitchen equipment $4,488 $0 $0
slicer $300 $0 $0
84" refrigerated Chef base $4,400 $0 $0
25 cu. ft. reach in refrigerator $4,200 $0 $0
10 burner gas range w/ 2 26 1/2" ovens $2,200 $0 $0
charbroiler $1,000 $0 $0
deep fryer $600 $0 $0
Hotwell $300 $0 $0
gas flattop $750 $0 $0
convecttion oven $5,000 $0 $0
push through dishwasher $20,000 $0 $0
worktables $800 $0 $0
refrigerated prep station 1 door $6,000 $0 $0
reach in freezer $800 $0 $0
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walk in cooler $8,000 $0 $0
POS system $15,000 $0 $0
Mash Tun 1bbl $1,000 $0 $0
7 - Fermenters 1 bbl $7,000 $0 $0
Grain Mill $200 $0 $0
building supplies $75,000 $0 $0
Total Major Purchases $158,111 $0 $0
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Projected Profit and Loss Statement (With Monthly Detail)
Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12
Revenue $45,652 $46,856 $48,140 $49,476 $50,848 $52,316 $53,712 $52,856 $52,080 $51,316 $53,228 $55,280
Direct Cost $9,152 $9,363 $9,592 $9,827 $10,070 $10,332 $10,571 $10,445 $10,332 $10,222 $10,572 $10,949
Gross Margin $36,500 $37,493 $38,548 $39,649 $40,778 $41,984 $43,141 $42,411 $41,748 $41,094 $42,656 $44,331
Gross Margin % 80% 80% 80% 80% 80% 80% 80% 80% 80% 80% 80% 80%
Expenses
Salary $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468 $15,468
EmployeeRelatedExpenses
$2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321 $2,321
Marketing &
Promotion
$3,600 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Office Supplies $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Total Expenses $25,189 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589 $21,589
OperatingIncome
$11,311 $15,904 $16,959 $18,060 $19,189 $20,395 $21,552 $20,822 $20,159 $19,505 $21,067 $22,742
Interest Incurred $0 $2,083 $2,056 $2,029 $2,002 $1,974 $1,947 $1,918 $1,890 $1,862 $1,833 $1,804
Depreciation andAmortization
$2,628 $2,628 $2,629 $2,629 $2,634 $2,634 $2,635 $2,635 $2,642 $2,642 $2,643 $2,643
Income Taxes $1,737 $2,239 $2,454 $2,680 $2,911 $3,157 $3,394 $3,254 $3,125 $3,000 $3,319 $3,659
Net Profit $6,946 $8,954 $9,820 $10,722 $11,642 $12,630 $13,576 $13,015 $12,502 $12,001 $13,272 $14,636
Net Profit /Sales
15% 19% 20% 22% 23% 24% 25% 25% 24% 23% 25% 26%
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understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Year 1 Year 2 Year 3
Revenue $611,760 $642,828 $675,556
Direct Cost $121,427 $126,998 $132,828
Gross Margin $490,333 $515,830 $542,728
Gross Margin % 80% 80% 80%
Expenses
Salary $185,616 $188,928 $192,312
Employee Related Expenses $27,852 $28,344 $28,848
Marketing & Promotion $3,600 $0 $0
Rent $24,000 $24,000 $24,000
Utilities $9,600 $9,600 $9,600
Office Supplies $0 $0 $0
Insurance $12,000 $12,000 $12,000
Total Expenses $262,668 $262,872 $266,760
Operating Income $227,665 $252,958 $275,968
Interest Incurred $21,398 $19,297 $14,642
Depreciation and Amortization $31,622 $31,622 $31,622
Income Taxes $34,929 $40,408 $45,941
Net Profit $139,716 $161,631 $183,763
Net Profit / Sales 23% 25% 27%
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Loans and Investments Table (With Monthly Detail)
Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12
Private Loan
Loan at 10%interest for 60mos.
$250,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total AmountReceived
$250,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Year 1 Year 2 Year 3
Private LoanLoan at 10% interest for 60 mos.
$250,000 $0 $0
Total Amount Received $250,000 $0 $0
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Cash Flow Statement (With Monthly Detail)
Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12
Operations
Net Profit $6,946 $8,954 $9,820 $10,722 $11,642 $12,630 $13,576 $13,015 $12,502 $12,001 $13,272 $14,636
DepreciationandAmortization
$2,628 $2,628 $2,629 $2,629 $2,634 $2,634 $2,635 $2,635 $2,642 $2,642 $2,643 $2,643
Decrease inAccountsReceivable
($2,283) ($60) ($64) ($67) ($68) ($74) ($69) $42 $39 $38 ($95) ($103)
Decrease inInventory
($18,955) ($637) ($408) ($402) ($501) ($113) $239 $223 ($240) ($727) ($7) $370
Increase inAccountsPayable
$1,776 ($1,085) $0 $11 $17 ($6) ($6) ($6) $17 $19 ($18) ($1)
Increase in
Sales TaxesPayable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Cash FlowfromOperations
($9,888) $9,800 $11,977 $12,893 $13,724 $15,071 $16,375 $15,909 $14,960 $13,973 $15,795 $17,545
Investing &Financing
AssetsPurchased
($158,111) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
InvestmentsReceived
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Increase inShort-Term
Debt
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Increase inLong-TermDebt
$250,000 ($3,229) ($3,256) ($3,283) ($3,310) ($3,338) ($3,365) ($3,394) ($3,422) ($3,450) ($3,479) ($3,508)
Net Cash Flowfrom Investing& Financing
$91,889 ($3,229) ($3,256) ($3,283) ($3,310) ($3,338) ($3,365) ($3,394) ($3,422) ($3,450) ($3,479) ($3,508)
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Cash at Beginningof Period
$0 $82,001 $88,572 $97,293 $106,903 $117,317 $129,050 $142,060 $154,575 $166,113 $176,636 $188,952
Net Increase inCash
$82,001 $6,571 $8,721 $9,610 $10,414 $11,733 $13,010 $12,515 $11,538 $10,523 $12,316 $14,037
Cash at End of
Period $82,001 $88,572 $97,293 $106,903 $117,317 $129,050 $142,060 $154,575 $166,113 $176,636 $188,952 $202,989
Year 1 Year 2 Year 3
Operations
Net Profit $139,716 $161,631 $183,763
Depreciation and Amortization $31,622 $31,622 $31,622
Decrease in Accounts Receivable ($2,764) $81 ($135)
Decrease in Inventory ($21,158) ($948) ($54)
Increase in Accounts Payable $718 $24 $1
Increase in Sales Taxes Payable $0 $0 $0
Net Cash Flow from Operations $148,134 $192,410 $215,197
Investing & Financing
Assets Purchased ($158,111) $0 $0
Investments Received $0 $0 $0
Increase in Short-Term Debt $0 $0 $0
Increase in Long-Term Debt $212,966 ($44,447) ($49,102)
Net Cash Flow from Investing & Financing $54,855 ($44,447) ($49,102)
Cash at Beginning of Period $0 $202,989 $350,952
Net Increase in Cash $202,989 $147,963 $166,095
Cash at End of Period $202,989 $350,952 $517,047
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Balance Sheet (With Monthly Detail)
As of Period'sEnd
Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12
Cash $82,001 $88,572 $97,293 $106,903 $117,317 $129,050 $142,060 $154,575 $166,113 $176,636 $188,952 $202,989
AccountsReceivable
$2,283 $2,343 $2,407 $2,474 $2,542 $2,616 $2,685 $2,643 $2,604 $2,566 $2,661 $2,764
Inventory $18,955 $19,592 $20,000 $20,402 $20,903 $21,016 $20,777 $20,554 $20,794 $21,521 $21,528 $21,158
Total CurrentAssets
$103,239 $110,507 $119,700 $129,779 $140,762 $152,682 $165,522 $177,772 $189,511 $200,723 $213,141 $226,911
Long-Term Assets $158,111 $158,111 $158,111 $158,111 $158,111 $158,111 $158,111 $158,111 $158,111 $158,111 $158,111 $158,111
AccumulatedDepreciation
($2,628) ($5,256) ($7,885) ($10,514) ($13,148) ($15,782) ($18,417) ($21,052) ($23,694) ($26,336) ($28,979) ($31,622)
Total Long-Term Assets
$155,483 $152,855 $150,226 $147,597 $144,963 $142,329 $139,694 $137,059 $134,417 $131,775 $129,132 $126,489
Total Assets $258,722 $263,362 $269,926 $277,376 $285,725 $295,011 $305,216 $314,831 $323,928 $332,498 $342,273 $353,400
Accounts Payable $1,776 $691 $691 $702 $719 $713 $707 $701 $718 $737 $719 $718
Sales TaxesPayable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Short-Term Debt $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total CurrentLiabilities
$1,776 $691 $691 $702 $719 $713 $707 $701 $718 $737 $719 $718
Long-Term Debt $250,000 $246,771 $243,515 $240,232 $236,922 $233,584 $230,219 $226,825 $223,403 $219,953 $216,474 $212,966
TotalLiabilities
$251,776 $247,462 $244,206 $240,934 $237,641 $234,297 $230,926 $227,526 $224,121 $220,690 $217,193 $213,684
Paid-In Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Earnings $6,946 $15,900 $25,720 $36,442 $48,084 $60,714 $74,290 $87,305 $99,807 $111,808 $125,080 $139,716
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Total Owner'sEquity
$6,946 $15,900 $25,720 $36,442 $48,084 $60,714 $74,290 $87,305 $99,807 $111,808 $125,080 $139,716
TotalLiabilities &Equity
$258,722 $263,362 $269,926 $277,376 $285,725 $295,011 $305,216 $314,831 $323,928 $332,498 $342,273 $353,400
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As of Period's End Year 1 Year 2 Year 3
Cash $202,989 $350,952 $517,047
Accounts Receivable $2,764 $2,683 $2,818
Inventory $21,158 $22,106 $22,160
Total Current Assets $226,911 $375,741 $542,025
Long-Term Assets $158,111 $158,111 $158,111
Accumulated Depreciation ($31,622) ($63,244) ($94,866)
Total Long-Term Assets $126,489 $94,867 $63,245
Total Assets $353,400 $470,608 $605,270
Accounts Payable $718 $742 $743
Sales Taxes Payable $0 $0 $0
Short-Term Debt $0 $0 $0
Total Current Liabilities $718 $742 $743
Long-Term Debt $212,966 $168,519 $119,417
Total Liabilities $213,684 $169,261 $120,160
Paid-In Capital $0 $0 $0
Retained Earnings $0 $139,716 $301,347
Earnings $139,716 $161,631 $183,763
Total Owner's Equity $139,716 $301,347 $485,110
Total Liabilities & Equity $353,400 $470,608 $605,270