Post on 18-Nov-2014
description
transcript
PROMProactive Merchandising on OOH Displays
Confidential
systems deliver accurate viewing measurements for:
Every Face Counts
In-door (OOH) Digital Signs (DS) TV Monitors Non-digital Signs
In-store Product Shelves Window & Product Displays End-cap displays
video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data:
For How Long?How Many?
*Available Q208
Who?Age, Gender
What did they see ?(Sync to Playlist)
Opportunity to See )OTS(Total Footfall
The Solution
‘s solutions make targeted PROactive Merchandising (PROM) possible – adapt advertising content in real time to match the viewing audience
PROM
Corporate
Technologies Inc
Incorporated in Delaware 40 Employees:
HQ – Tampa, Florida: 6 employees R&D/International support- Israel (34)
Customers in 6 continents Market leader Superior technology (development since 2002)
Privacy Statement
TruMedia is fully respectful of the audience’s privacy and is completely anonymous: no personally identifiable information is ever collected; no video or still images are ever recorded, no photo archive or database is used.
& for Digital Signage Maximize out-of-home advertising value Increase in-store promotion effectiveness
for End-caps & Gondolas Optimize shopper marketing
Evaluate shopper engagement (by proximity)
Allio-for PROM + measurement
shipments start 3/09
Products
Dimensions: 20mm x 35mm x 240mm
Camera placed above screen/display
How it works
iCapture Video Analytics Accuracy: 95% - People Counting 90% - Gender Classification 88% - Age Group Classification
125°
22ft
Identifies any number of concurrent viewers within
the field of view.
The PROM Solution
PROM – Proactive Merchandising
Analyze audience in real-time, to match the actual viewing audience
Content management system
adapts content to audience
Target by: Audience size
Gender
Majority male/female
Kids vs. grown-up
Family
PROM Logic
Ad change modes Change next ad by current audience Stop and insert new ad now
Ad selection criteria Audience size (most valuable ad) Match demographics
Pricing models Annual SW License Pay per viewer or per qualified viewer
PROM – Value Proposition
Increase ad effectiveness
Increase ad revenue by higher qualified viewer rates
Engage current audience – attract new viewers
PROM Models
Single Viewer PROM
A solution for screens that are intended for viewing from close range targeting a single viewer
Available as a software only solution (PC+USB Cam)
Interaction Information Proximity to screen (Face
size) Engagement time Attention time Distance Dwell Time Age-group Gender
Basic PROM
4 audience size indicators sent in real time to player: Zero Low Medium High
Thresholds between levels are user-configurable Stand Alone / Connected to TruMedia Portal Includes SVP
Trumedia Portal(Measurement)
Trumedia Portal connection(Optional)
Content Player
PROM Basic messages (Low/Medium/High)
AlliO
Ad PROM
Real time detailed audience data: Gender Age Group Presence (within the field of view of
the sensor without engaging) No Portal connections Smart Scheduling – patent pending
Algorithms increase advertising effectiveness by scheduling ads for maximum exposure to targeted viewers
Includes Basic PROM & SVP
Smart Scheduling Playing messages in a loop – not effective Smart Scheduling Algorithms
Using PROM information for carousel management Choose best message for current audience Balance qualified viewers among all ads Increase effectiveness of each ad
Example:
Carousel:
Audience:
PROM:
Pay Per Viewer
Demographically segmented audience measurement (iCapture) support new ad revenue model: Charge per qualified viewer Charge per number of viewers
PROM increases # of qualified viewers Revenue share model
DS Network TruMedia, Player vendor, DS Network
Measurement Using PROM Real time PROM information enables basic measurement
which can be included with the player log-file.
Approved by Nielsen ,TNS and meet OVAB metrics !!
---------------------------------------------------------------------- Demonstrate effectiveness Help in planning and scheduling of future campaigns
Advanced measurement is available via Trumedia portalMetric Real-Time Counts )PROM(Portal
Live countsYN
Viewer countsEstimated per AdY
Attention span statisticsN (SVP only)Y
Content-based reportsExposure time Engagement count
Aggregate reports )multiple screens(
NY
PROM Hardware Options
External Hardware by TruMedia External Hardware by Samsung Integrates AlliO into screen
bezel
AlliO
Dimensions: 24mm x 45mm x 240mm
Questions?