Post on 03-Jan-2016
transcript
Propaganda Techniques•Bandwagon Technique•Testimonial•generalities•Name calling•Plain Folks•Snob Appeal •Transfer
Bandwagon Technique
•Everyone is doing it! You should too!!!
Testimonial• Testimonials are
quotations or endorsements which connect a famous or respectable person with a product or item.
Glittering generalities
•Use “loaded” words like . . . – new– improved– best
Name Calling Smears or damages an Smears or damages an
opponentopponent
Often used by politiciansOften used by politicians
In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."
Snob Appeal•aims to flatter
•Makes insinuation that this product is better than others.
•“avant garde” ahead of the times.
The ultimate driving machineLexus sports car
Plain Folks• Makes the leaders look like Plain folks (mom and pop
style).- a convincing method to
show they are just common people.
- Opposite of snob appeal
Transfer
-Feelings (good or bad)are transferred to something else.
Transfer tries to make you view something in the same way as they view something else.
In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.
PRACTICE:1. What type of propaganda technique is
used in the following ad?A. Bandwagon
B. Glittering generalizes
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
2. What type of propaganda technique is used in the following
ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
3.
4. What type of propaganda technique is used in the
following ad?A. BandwagonB. Glittering generalities C. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer
5. What type of propaganda technique is used in the following ad?
A. BandwagonB. Glittering generalities C. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer
6. What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Glittering generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
7. What type of propaganda technique is used in the following ad?
A. BandwagonB. Glittering
generalitiesC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer
8. What type of propaganda technique is used in the following ad?
A. BandwagonB. Glittering
generalities C. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer
9. What type of propaganda technique is used in the following ad?
A. BandwagonB. Glittering generalities C. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer
10. What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Glittering generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
11. What type of propaganda is this?
A. Bandwagon
B. Glittering generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
12. What type of propaganda is this?
A. Bandwagon
B. Glittering generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
13. What type of propaganda is this?
A. Bandwagon
B. Glittering generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
14. What type of propaganda is this?
A. Bandwagon
B. Glittering generalites
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Transfer
1.B.2. C3. C4. D5. A6. C7. B8. b
9. a10. F11. C12.D13 F14. b
Persuasion categories
Pathos: using emotion to persuade– propaganda, images, stories, flattery,– Starving children commercials
.
Persuasion categories
Ethos: Using morals or ethics to persuade.
– Showing the person has the experience to speak ( street credit)
– Obama was raised middle class, people will listen to him when he speaks of the problems of the middle class
Persuasion categories
• Logos: using logic to persuade.– Cited facts or statistics– America has an obesity problem. 45%
of elementary age children are over weight.