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“Creating Next Generation Services From Now Generation Networks”

Practical Steps for Service Provider and Enterprise Network Evolution

Marc Zionts, CEO

Cantata Technology

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Industry Overview and Trends Analysis

• Adoption of Next Generation Services– Next-Gen services driven by “Generation Y”– Rich multimedia services are expected

• e.g., video messaging, fixed-mobile convergence solutions and enterprise telephony

• Migration to IP– Nearly 70% of Enterprises Have Either

Finished or are in the Process of Migrating to IP – Yankee Group

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Industry Overview and Trends Analysis

• NGN Services Driving Increased Revenue– Ringtones/ringback tones– Video messaging/video share– Gaming– Alerts

• Push-to-Talk• Music/Radio/Watch TV/Video…..And Many More

• VoIP is Becoming an “IT Thing”– Carrier decisions coming from IT group, not network engineering

• IMS– THE next generation architecture, but complexity has delayed rapid,

major adoption

Gaming

Video

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Key Business Challenges Driving Network Evolution

• Service Provider:– Increase ARPU, Reduce Churn– Rapidly Develop and Deploy New Services

• Enterprise:– Improve Performance, Productivity, and Service– Reduce Costs and Complexity

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Underlying the Trends:Network Evolution (Not Revolution)

Network Traditional

TDM

Transition

Hybrid

Next-Gen

VoIPArchitecture Centralized

Integrated Design

Open & Distributed• TDM-IP Migration

Open & Distributed• All IP• IMS

Signaling SS7, ISDN SS7-SIP

ISDN-SIP

SIP-SIP

Media TDM TDM-IP Conversion IP-IP

Applications Discrete Applications • SS7 services over IP• IP services over TDM• TDM becomes IP-enabled

• IMS•SIP services – IM, presence, video, messaging, conferencing, gaming

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Clearing the Path to NGN: Infrastructure Requirements to Meet the Challenges

• Bridging “Now to Next”: How Do You Get There?– Technology Essentials

• Media Gateways• Media Servers• Converged Services Platforms

– Technology Must Be:• Future-Proof• Flexible• Standards-Based

– Strong Cadre of Application Partners is Critical to Success

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Brooktrout TR1034, SR140 and TruFax

• Intelligent fax platforms supported by 50+ fax applications

SnowShore IPMedia Server • Software-based carrier-

grade IP media server

Excel CSP 2090 Carrier-grade

converged services platform

Excel MSP 1010• multi-service media and

signaling platform

Excel IMG 1010• Integrated media and

signaling gateway

Cantata’s Product Portfolio Enables Business and Network Transition to IP

Brooktrout TR1000 • Family of high performance speech

processing boards

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Enterprise Migration to All IP

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Internet / WAN

PSTN

IMG1010

SIP

Ph

on

es

An

alo

g

Ph

on

es

VXML Browser

IVR apps SpeechRec / MRCP

MFP

PBX

IVR Fax Server

Fax Machine

SR140 Server & MFP Connector

SnowshoreMedia Server

IPPBX

Evolutionary Migration to All IP

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Next-Gen Services on Now-Gen Networks

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Case Study: Video Messaging Deployment

• Customer: TMN Portugal www.tmn.pt

• Application: 3G video mail service

• Implementation: Using Cantata’s SnowShore IP Media Server to deploy an “IMS-ready” application with video greeting, playback and recording through VoiceXML

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Case Study: Wireless PBX Services

• Customer: jNetx www.jnetx.com

• Application: wireless PBX application that enables mobile employees to extend their office communications regardless of location or access network

• Implementation: Cantata’s SnowShore IP Media Server

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Case Study: “In-Call Entertainment”

• Customer: RAZZ Inc. www.razz.com

• Application: Enhance calls with sound effects, music, audio clips from movies, TV, etc.

• Implementation: Cantata’s CSP 2090

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Summary: “NextGen Now”

Service Providers and Enterprises Can Implement Virtually Any Next Generation

Service Using Today’s Network Infrastructure

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Thank You

Marc Zionts, CEO

Cantata Technology

mzionts@cantata.com