Post on 02-Jan-2016
transcript
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The Future of SearchJJ HollowellCIO, icrossing, Inc.
Spring 2005
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A Search Evolution
There is a Clear Evolution of Search
Behavior and Search Engines.
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Prehistory
► Early Focus was on Information Retrieval> 1990: Archie, developed at McGill University (Montreal) > 1991: Gopher system > 1991: WAIS> 1991: www
► Then Came Commercialization> Yahoo!
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A9Overture changes name to Yahoo! Search Marketing Services
AskJeeves acquires Excite, iwon, My Way
Yahoo! drops Google results for Inktomi; Paid Inclusion; Local
Inktomi, HotBot, Ask Jeeves, LookSmart
GoTo
MSN Beta
Yahoo!, Lycos, Webcrawler, InfoSeek
Google, Direct Hit, ODP
FAST/AllTheWebGoogle Adwords
Teoma
GoTo changes name to Overture
Google News
Google Adsense; Toolbar
Google local; Gmail; Image ads, IPO
MSN Launches Paid Ads
AltaVista, Northern Light, Deja, Excite
Yahoo! IPO
Evolution of an Industry
1995 1996 1997 1998 1999 2000 2001 2002 200420031994 2005
Products LocalVortals Multimedia
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The Present
►Google: All Are Consumer Focused> Web search> Images> Groups> News> Froogle> Local
►Google Scholar> Scholarly literature search> Working to use openURL
standards> Still in beta
►A9> Booksearch> Local
►Yahoo: Very Consumer Focused> Web> Images> Video> Directory> Local> News> Products
►MSN> Web> News> Images> Music> Encarta
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The Future
► Local Search> Regional, international
► Vertical Search > IT.com> Travel> Book search
► Multimedia Search> If the goal is to index everything, how do we find it?
► Are Newsgroups and Encyclopedia Searches Enough?► The Invisible Web
> What are the engines doing regarding new search devices?> Do we need wireless access to research information?
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Q&A