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Global Security & brand Protection
2014 AnnuAl RepoRt: YeAR in Review
ProtectinG ul aSSetS everywhere
2014Counterfeiting impacts us all – it places the consumer
at risk with dangerous products, it robs our global economy of hundreds of
billions of dollars, it costs tens of thousands of jobs and funds organized crime.
In 2014 our Anti-Counterfeiting Operations group changed its name to Global
Security & Brand Protection (GSBP). This change reflects our group’s growing role
within the company to protect UL assets on a global basis to more accurately
reflect the work we do. Our team consists of a wide range of professionals with
expertise that can provide support beyond our historic anti-counterfeiting role.
Our primary mission will remain focused on helping safeguard people, products,
places, and supply chains. We will continue to increase our capabilities and
service offerings to ensure we remain relevant and keep pace with the needs of
our internal and external stakeholders. We will use the best available technology
and science to keep ourselves ahead of counterfeiters, increase our global
partnerships, and enhance our capabilities for building capacity within public
and private sector organizations to combat IP crime.
Sincerely,
Brian MonksVice President of Global Security and Brand Protection
2 who we are
4 effective enforcement: Global inveStiGationS
6 effective enforcement: Global border Protection
8 Global PartnerShiPS and education
10 international 2014 conference
11 2014 ul brand Protection conference
12 iiPcic colleGe 2014 accomPliShmentS and the chilean Police certification
15 tobacco induStry curriculum and iiPcic trained brandS holderS
16 PhySical & diGital Security
18 lookinG ahead to 2015
Global Security & brand Protection(GSBP)
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Our international team stands ready
to protect the UL family of marks from
counterfeiting activities. We work with law
enforcement to remove products bearing
counterfeit UL trademarks from the stream
of commerce and hold accountable those
responsible for their manufacture and
distribution. Our program is continually
evolving and adapting best practices to
combat counterfeiting activities. We also
work closely with global partners including
UL customers to develop and implement
solutions that will stem the flow of these
illegal and potentially dangerous goods.
3541,294470181
reSultS
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GLOBaL InVeStIGatIOnSinveStiGationS undertaken
GLOBaL BOrder PrOtectIOncuStomS inquirieS received
SeizureS
PortS Sent inquirieS
latin america
In 2014 the GSBP team opened an office in Mexico
City and received intelligence from a global
customer that led to the seizure and destruction
of over 600,000 counterfeit USB adapters. These
products, carrying a counterfeit UL Mark, had the
potential to defraud consumers, compromise the
global manufacturers brand, and our UL standards.
The UL GSBP Latin American operation prohibited
over 300,000 products from entering the region
with an approximate market value of $5 million.
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ToronTo
new york
norTh Carolinalos angeles
mexiCo CiTy
ChiCago
uniTed kingdom
dublin
hong kongguangzhou
shanghai
Global GSbP officeS
effectIVe enfOrcement:
Global inveStiGationS
Our global enforcement team is led by former law enforcement officers with significant experience in investigating and prosecuting counterfeiting offences.
Our group uses a strategic approach for dealing with IP crime and
targets all levels of the supply chain from the manufacturer to the
retailer selling the illegal goods. Intelligence-led investigations are
utilized to identify counterfeiters and gather evidence that can be
relied upon to support criminal, civil or administrative actions against
them. We work very closely with global law enforcement agencies
and support their efforts to seize products, lay charges and ultimately
prosecute offenders.
InternatIonal
InvestIgatIons
In 2014 UL’s GSBP successfully initiated its first criminal investigation in Sweden, with a UL customer and known high-end lighting manufacturer. This action led to an arrest. The investigation focused on counterfeit UL Marks for lighting components.
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north amerIcan
InvestIgatIons
UL GSBP working with CA law enforcement identified and seized over 28,000 illicit USB adapters with a retail value of over $575,000. These products mimicked Apple’s popular chargers.
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“�UL�and�Apple�continue�to�work�together�globally�to�
fight�fake�products�including�shutting�down�counterfeit�
factories�in�China.�Together�we�have�been�successful�
in�getting�hundreds�of�thousands�of�counterfeit�USB�
adapters�off�the�market�around�the�world.” – Apple
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In 2014 our group continued to work closely with various global customs agencies and completed a large number of product authentication requests to identify counterfeit UL marked products.
The GSBP group conducted 348 investigations worldwide. The majority of our
cases originated in the United States and Greater China. Our team worked very
closely with both U.S. Customs and Border Protection (USCBP) and the General
Administration of Customs – People’s Republic of China (China Customs) to identify
and prevent counterfeit UL marked products from entering the stream of commerce.
These agencies prevented hundreds of thousands of potentially hazardous items
from reaching the public. Additionally, we gleaned valuable intelligence from
these shipments that assisted us in targeting the offenders and supporting global
enforcement actions. For example, this year 19 new countries were identified as final
destinations for counterfeit products seized in Greater China.
effectIVe enfOrcement:
Global border Protection ProGram
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2014 chIna customs and global traInIng actIvIty
UL’s China office worked closely with Shenzhen Dapeng Customs to detain a shipment of over 6,500 KG in UL Marked Wire & Cable product. This product had a destination of Malaysia. Zhongshan Customs, working with UL, was able to detain a shipment of over 1,600
electric water heater supply cords. These products were marked with unauthorized UL Marks and were destined for Chile. China customs received over 505 shipment inquiries in 2014 with 120 of these shipments identified with counterfeit UL Marked goods that were detained.
2014 ul mark traInIng held In trInIdad and tobago
Our team provided UL Mark authentication training to law enforcement agencies worldwide.
Training for the Bureau of Standards in Jamaica,
Trinidad and Tobago focused on authentications for UL marked products and was held for law enforcement, manufacturers, importers, distributors and retailers.
Canada
Brazil
Argentina
Ecuador
Costa Rica
Peru
Mexico
United States
Germany
France
Russia
China
ThailandPhillipines
Japan
Fiji
Korea
Taiwan
Australia
New Zealand
South
Myanmar
Pakistan
UgandaGhana
Africa
Turkey
Egypt Saudi Arabia
India
Denmark
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desTinaTion CounTries for CounTerfeiT ul marked ProduCTs seized in China
newly idenTified
PoPular
2014 newly identified destination countries for counterfeit ul marked productscosta rica, ecuador, Peru, denmark, czech, austria, Bulgaria, egypt, Ghana, Uganda, Jordan, turkey, Pakistan, Bangladesh, myanmar, thailand, Philippines, fiji, russia
2014 Popular destination countries for counterfeit ul marked productscanada, USa, mexico, Guatemala, columbia, Panama, dominican republic, Venezuela, Brazil, chile, UK, Germany, Belgium, Poland, Ukraine, Italy, Israel, Iran, Iraq, Saudi arabia, Uae, Kenya, nigeria, South africa, India, Singapore, malaysia, Indonesia, australia, Vietnam, Hong Kong, taiwan, china, Korea, Japan.
latIn amerIcan PartnershIPs
UL trained over 250 members of the Mexican Institute of Industrial Property (IMPI), the Mexican governmental agency that fights counterfeiting including patent, certification and trademark violations. Participants of this training encompassed all areas of IMPI including industrial property, management, legal affairs, and regional offices. The list of Latin American UL partners trained in 2014 includes Homeland Security U.S. Government, American Chamber of Commerce Mexico, IMPI and INTERPOL.
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FIrst scottIsh antI-
IllIcIt trade summIt
The first Scottish Anti-Illicit Trade Summit co-hosted by The Scottish Business Resilience, The Scottish Anti-Illicit Trade Group and UL in March of 2014 attracted 200 public and private sector delegates and was opened by the Cabinet Secretary for Justice, Mr. Kenny MacAskill. Speakers from international and regional law enforcement as well as governmental agencies communicated intelligence on illicit trade, counterfeiting and piracy. Scottish authorities successfully seized $10 million worth of illegal goods within the following months.
StrenGtHenInG PUBLIc and PrIVate SectOr reLatIOnSHIPS:
Global PartnerShiPS and education
In 2014 UL’s Outreach & capacity Building team participated in many initiatives designed to strengthen public and private sector capabilities to combat counterfeiting and piracy crimes. this innovative program partners global law enforcement agencies with private groups to deliver cutting edge anti-counterfeiting initiatives such as the International Law enforcement IP crime conference, the International IP crime Investigators college and global training events for law enforcement worldwide.
Multi-agency and multi-jurisdictional training and enforcement efforts are
critical components for defeating transnational organized IP crime. These
partnerships are essential for supporting global anti-counterfeiting efforts.
Our team devotes significant resources and effort into building effective long-
term relationships. We greatly value our partnerships and we continually work
to maintain and improve them, as well as develop new relationships that can
aid to effectively combat counterfeiting.
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2014 international law enforcement iP crime conference
4TH ANNUAL CONFERENCE HELD IN LOS ANGELES, CA
HELD IN HANOI, VIETNAM
UL PARTNERED WITH INTERPOL AND VIETNAM NATIONAL POLICE
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225 DELEGATES
500 DELEGATES
80 COUNTRIES 125 DIFFERENT PUBLIC AND PRIVATE SECTOR ORGANIZATIONS REPRESENTED
200 ORGANIZATIONS
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2014 reSultSreSultS
Global�Partnerships�To�Turn�Back�Crime was the theme of the
2014 International Law enforcement Intellectual Property (IP)
crime conference held in Hanoi, Vietnam and co-hosted by
InterPOL and the Vietnam national Police in partnership with
UL (Underwriters Laboratories).
500 senior law enforcement officials, security and industry experts from more
than 80 countries and 200 organizations attended the three-day conference which
enabled participants to share best practices in combatting counterfeiting and
piracy crimes, via operational sessions led by public and private sector experts. The
event included plenary sessions, operational workshops, interactive round tables
and specialized IP crime learning sessions. As co-host of this year’s Conference,
the Vietnam National Police was pleased to underline its commitment to working
in collaboration with INTERPOL and its partners against the criminals involved in
intellectual property crime and other forms of criminality.
In 2014 UL’s Brand Protection Summit was held in Los angeles,
california. Participants included UL clients, key law enforcement
partners, invited guests, and a select number of brand protection
service providers/specialists.
The annual UL Brand Protection Conference acts as a value-added service to our clients
and provides them and other rights holders the opportunity to meet and network with
law enforcement and IP crime experts. These experts share operational methodologies,
best practices and case studies that highlight the latest developments in brand
protection solutions, technologies and strategies. This conference provides participants
with training, tools and networking opportunities that help them to establish or
enhance their own brand protection programs.
The Los Angeles conference was attended by approximately 225 delegates, including a
number of key UL customers, who participated in learning sessions taught by presenters
from many different organizations including INTERPOL, Europol, the U.S. National
IPR Coordination Center, U.S. Customs and Border Protection, Homeland Security
Investigations, U.S. Department of Justice, Los Angeles County Sherriff’s Department,
Panama Customs as well as the private sector.
ul brand Protection conference
the International IP crime Investigators college (IIPcIc)
is the premier training center for global law enforcement,
regulatory authorities and private sector investigators to
receive the critical knowledge needed to combat current
and emerging threats from IP crime.
The UL-INTERPOL certificated course consists of 14 courses and sets the
global standard for competency in IP crime investigation. In 2014, IIPCIC
translated all 14 courses into Mandarin making this knowledge accessible
to a key geographical area.
In 2014 the College significantly increased the number of global law
enforcement officers receiving training through the IIPCIC online platform.
The number of registered learners increased by 37% and reached 7,093
in total. These learners represent 145 countries and 347 agencies and
organizations around the world. The significant growth of the college in
2014 included an increase in participation from the private sector who
purchased IIPCIC courses to train their employees around the world on
intellectual property issues.
PARTNERSHIP BETWEEN UL AND INTERPOL
7,093 STUDENTS ENROLLED
347 AGENCIES REPRESENTED
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E LEARNING MODULES AVAILABLE IN ENGLISH, SPANISH, FRENCH, ARABIC AND MANDARIN
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1454.8
COUNTRIES REPRESENTED
COURSE SATISFACTION RATING (OUT OF 5)
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international iP crime inveStiGatorS colleGe (IIPCIC)
OUtreacH & caPacIty BUILdInG:addinG value to our PartnerS and the SuPPly chain
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chIle PolIce academy traInees and Instructors receIve IIPcIc certIFIcate
In 2014, The International IP Crime Investigators College (IIPCIC) celebrated the successful completion of its 14 online core modules by 300 Chilean Police Academy trainees and instructors.
The certificate ceremony held on 5 November 2014 in Paris, France, included presentations highlighting INTERPOL Trafficking in Illicit Goods and Counterfeiting capacity building and operational activities to chart the course
for combating future transnational organized IP crime.
The International IP Crime Investigators College is available at no cost for all law enforcement around the world and currently has over 7,000 users worldwide. The 14 core modules composed of 7 introductory and 7 intermediate modules are available in Arabic, English, French, Spanish and Mandarin.
iiPcic colleGe Global ParticiPation
AFRICA
LATIN AMERICA
NORTH AMERICA
EUROPE
ASIA AND SOUTH PACIFIC
MIDDLE EAST AND NORTH AFRICA
IIPcIc provides rights holders the opportunity to devlop their own
custom training courses that are securely delivered to all of our registered
law enforcement and regulatory agencies around the world. 2014
saw the launch of IIPcIc’s first ever industry course. the course titled,
“Understanding and addressing the Illicit tobacco trade” was designed
by IIPcIc in cooperation with the tobacco industry. the course focuses on
the issues surrounding the global illicit tobacco market. the course was
launched in July of 2014 and has been completed by law enforcement
officers from 118 departments in 56 countries.
firSt iiPcic courSe develoPed for an induStry GrouP
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3.5%
9.5%
14.5%
18.5%
19.5%
35%
iiPcic StudentS by reGion
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PhySical and diGital Security
lookinG ahead to 2015In 2015, UL’s GSBP team will continue to pursue brand protection initiatives that help safeguard and maintain the integrity of the UL family of marks. We will continue to add value to the supply chain by actively engaging with our customers, law enforcement, retailers, distributors and manufacturers. We engage in a variety of activities to keep potentially hazardous counterfeit products out of the stream of commerce.
• We support brands by developing custom training courses on their products for law enforcement through the IP Crime Investigators College.
• We partner with UL clients on joint investigations.
• We provide international opportunities to discuss IP issues and solutions with global law enforcement and private sector stakeholders through our brand protection conferences and workshops.
Please join us at one of our 2015 brand protection events:
• June 10-11 – UL Brand Protection Conference St. Petersburg, FL
• September 22-24 – International IP Crime Conference Buenos Aires, Argentina
In 2014, the Global Security and Brand Protection
department has grown to include safeguarding
UL in both the physical and digital realms.
The Digital Security and Physical Security teams will now
be aligned with the Global Security and Brand Protection
(GSBP) team.
The GSBP Digital Security team will continue to provide
security for UL’s digital systems which includes Information
Systems Security, Operational Technology Security and
Internet of Things Security.
The GSBP Physical Security team will continue to provide
security assurance to the UL Enterprise.
UL LLC 333 Pfingsten RoadNorthbrook, IL 60062 www.UL.com
Copyright© 2015 UL LLC. UL and the UL logo are trademarks of UL LLC. All rights reserved. No portion of this material may be reprinted in any form without the express written permission of UL LLC or as otherwise provided in writing.
UL’s brand protection initiatives help safeguard and maintain the integrity of the UL marks. Our program is an added value throughout the supply chain to consumers, retailers, distributors and manufacturers.
Our work keeps potentially hazardous counterfeit products out of the stream of commerce and helps protect people, products and places.
for more information please visit www.ul.com/brandprotection