Post on 23-Jan-2015
description
transcript
LEAN STARTUPMVP = minimum value product
MDE = minimum desired experienceMCL = minimum cash lost
MBSE = minimum bs to endureMMB = maximum momentum burn
build small to net big, get to conversation at all costs and do it under budget, momentum!
an exercise to see if you can articulatebs until real data arrives
dog and pony parade toolweak communicator
it is not an indicator of momentum
a is crapPITCH DECK
the single greatest thing your startup needs from today to tomorrow and the next is momentum
MOMENTUMis
fun
clarity progress
team synergyiteration
building assets
learning new things
conversation
baking every day of the week
transparency championing value
PROTOBAKE?• minimum value product• minimum desired experience• problem statement• solution story• forces you to be scrappy• accelerated timeline• facilitator of conversation
PROTOBAKEa protobake is a functional code example of something you want to make, built at MVP/MDE level to help facilitate the conversation
between you, yourself, your team, your customers and your investors
BIG KITTY LABS
vision
logistics code
BIG KITTY LABS
8 protobakes acquired by lextant
early bakes:social bookmarking, transcription analysis, voice phone survey, online collaging, RFID database, photo tagging and journaling, twitter CRM tools
2 protobakes commissioned to build3 protobakes in the iPhone app store
in 12 months we baked 18 concepts
3 protobakes in the wild as web apps2+ in stealth mode
PARSEPLZ.COM
HASHPARTY.COM
BORIS
DOKUSHOT.COM
TIXITBOX.COM
GET STARTED
1. get an idea
2. cross examine your idea
3. analyze your thoughts
4. approve or reject
38 notes...
BAKE IT
5. think in pictures
mockups & experience maps
capitalize on imagination andrun with the results
6. visualize the experiencebut map out the guts (data structure)
RADICAL DUDE
dev where ever you canchallenge your teamoutsource with cautionembrace API’sknow the dev landscapebe careful of the equity dance
BAKE IT AGAIN
7. iterate violently
8. collect feedback
9. repeat steps 7-8 a lot
10. celebrate
iterate
feedback
repeat
PROTOBAKEfinal thoughts
learn something newexperiment
collect your assetscap your bakes
be anal about conversationfeedback is a bitch
STEALdare to build in 4 weekscelebrate like a gangstamaintain momentum
RESOURCES
www.slideshare.net/search/slideshow?q=leanstartup
www.programmableweb.com/ steveblank.com/
www.balsamiq.com/
https://www.mturk.com/mturk/welcome
www.usertesting.com/
questions?
bigkittylabs.comDan Rockwell
twitter: @bigkittylabs, @floozyspeak