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ICICI Prudential ARR
Bangalore, March 2011
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Solution overview
• Efficiency and simplicity
• Interactive user experience
• Automation and customization
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As-Is Scenario
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Value proposition
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PAYBACK
Simplify userexperience
Multi channelredemption
Reduce cost
Operationalautomation
Better vendormanagement
Coalitionprogram
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Contest management
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Redemption
Credits module
Ops workflow (maker/checker)
Rewardsmodule
CatalogManagement
system
LMS
User Management
ContestManagement
BetterCatalog &
Vendor
management
PAYBACKmicrosite
Simple andintuitive userexperience
Coalitionloyalty
program
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Phase 1
• Efficiency and simplicity – Integration with PAYBACK
– PAYBACK account to Advisors
– Multi channel earn and burn through coalition
– Simplify vendor management and logistics via PAYBACK
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Phase 2
• Interactive user experience – Role based administration
– Intuitive “R&R” module for contest management
– Advisor collaboration through better interactive experience
– Intuitive and easy navigation
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Phase 3
• Automation and customization – Operational work flow and data automation
– Cost reduction
– Faster turnaround for operation jobs like uploads, approvals, processingetc.
– Notifications via SMS and emails for processes like approvals, uploadstatus etc.
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Phase 1
Release schedule
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Phase 2 Phase 3
First 10 Weeks
1. Integration with
PAYBACK for earn points
2. PAYBACK redemptioncatalog for redemption
3. Vendor management by
PAYBACK
Next 12 weeks 1. User management
2. Contest
management
3. Credits module
4. Maker/checker
facility
5. PayDirect module
6. Exception module
Last 10 Weeks
1. Operations automation
2. Subscriptions, Profiler
requests
3. Helpline module
4. Email and SMS
communications
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Data Points
• Total of 31 contests ran during the period 01st
Jan to 29th
Feb 2012
• 2063 orders for the contests ran during the period 01st Jan to 29th Feb 2012
• Value of orders burnt for the same period is Rs.9,47,624
• Daily about 100 to 200 orders received on redemption catalog
• About 3000 to 5000 orders per month
• Currently 977 products on live catalog
• There are 20 to 50 requests per day who are applying for new Pay-Direct card and 500 to 800on monthly basis
• Total points which gets transferred to advisors to Pay-Direct card ranges from 50,000 to
1,80,000
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Thank You!
Loyalty Solutions & Research Private Ltd.4th & 5th Floors, Kabra Excelsior,#6A7th Main, 1st BlockKoramangala Industrial LayoutBangalore - 560 034
Tel: +91 80 4031 6468Fax: +91 08 4031 6457
www.payback.inwww.payback.net
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Points to ponder
• Point and Credits expiry
– The points earned for a contest will expiry after 18 months (configurable at system level)
– The un-claimed credits expire at the end of the window period which is defined for each credit
– The expiry runs on the last day of every month
• Bhandhan tier
• Non-servicable areas
• Interface with LifeAsia
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