Post on 14-Feb-2017
transcript
Guerilla Marketing
The Power of Being EarlyIs 10 minutes late the new normal?Military time - arrive 15 minutes early.
What makes you● Different ● Better
Co-PromotionSleepy’s & Chiropractic Society of RI● Reach new audience● Establish greater credibility● Both parties leverage all channels
GratitudeThank yous go a long way.● Send Out Cards● Jacquie Lawson● Hallmark
Content is STILL KingDevelop original and repurpose it.● News release● Blog post● Facebook● Twitter● LinkedIn profile & discussion groups
Go BIG!● Superman and Charter Schools● Super Bagel and Between Rounds Cafe
Ta Dah! Win Awards!Create your own.● Networking Ninja Award● NEFA AwardsStuff the ballot box.● Readers’ Choice Awards ● Humboldt Senior Award
Share Trends and NotesForward an article, research or note.● Trends● New application● Industry related
Get Extravagant● Fly to Nantucket to close the deal.● Send a package a day to maintain
momentum.
Use Reverse Psychology● Ugliest Driveway Contest● Worst Date● Ugliest Kitchen
Challenge the Competition.● JP Licks Lick Off.● Orange Leaf fro yo throwdown.● Lapels - Spot removable rodeo.
Make it Visual● Boot Camp For New Dads● New England Burial at Sea
Go way Outside the Box● Stand up comedy 101 for nursing home
residents● Flush once for the candidate of your choice
Referral Rockets
● Bouquet of Roses - Tracy Motors● Personal Chef prepares dinner for 4 - SC
Kitchens● Radio Ideas - Super Coups● Warm U Up - Falconi Oil
Connect to Local Art● Call for Portfolios - Cravings Cafe● Host Gallery Opening● Accoustic Storytime - Sunshine Cafe
Break Bread● Eat your way to success● Annual Conference Room Open House● Get to know you lunch or coffee● Come Bearing Gifts - ACT Smart
Non-Seminar SeminarAudience or not● Visibility● Credibility● LeadsPR WorksPaul Dion, CPA
Recycle for the Newest Toy● Rotary dialer to Cloud - Adams Comm● Stinky Sneaker
Get the Press Involved● First person dating - Together Dating/The
Right One● Elephant Race - Barnum & BaileyEncourage free trial
Stay ConnectedE-Newsletter (Constant Contact, Mail Chimp)Holiday cards or E-cardsAnnual event
Maintain the attack
● Monthly messaging● Annual plan
Be the 800 pound GUERILLA!