THE CREATIVITY

BEHIND A

SUCCESSFUL

OPTIMISATION

PROGRAMME

NICOLE PRIOROptimisation Strategist

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o CREATIVITY

o SIMPLICITY

o COLLABORATION

o COMMUNICATION

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1. SIMPLICITY

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INSTEAD WE WANT THIS…

DEFINITION OF

COGNITIVE LOAD

In cognitive psychology, cognitive load refers to the total amount of mental effort being used in the working memory.

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2. CREATIVITY

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The Tibetan language doesn’t have a word for creative.The closest thing is natural.

Creative Confidence, Tom Kelley & David Kelley

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#PRWDReveal@nic_oleDon’t fear the reaper failure

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INNOVATIVE TESTING

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3. COLLABORATION

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toolbox.hyperisland.com

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4. COMMUNICATION

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CREATIVE COMMUNICATION

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CREATIVE ENGAGEMENT

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JDI

JFDI

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o CREATIVITYP ro m o t e C re a t i v i t y

o SIMPLICITYS i m p l i f y w h e re ve r p o s s i b l e

o COLLABORATIONC o l l a b o ra t e d o n ’ t s e g re ga t e

o COMMUNICATIONC re a t i ve c o m m u n i c a t i o n = g re a t e r e n ga ge m e n t

THANK YOU FOR

LISTENING

QUESTIONS?

NICOLE PRIORSenior Optimisation Strategist

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