Promotional Strategy

Group 3

When Controversy Sparks Buzz

and When It Doesn’t

Karthik P (PGP31394) | Shalini Jain (PGP31050) | Sunil Agarwal (PGP31177) | Nelson Delest (IEP17007) | Ravi Khatri (PGP31223)

Shock MarketingDeliberately, rather than inadvertently, startling and offending the audience by violating norms for social values and personal ideals

How bad can the controversies be?

So bad, that you can’t even think of…

Cadila Healthcare

Levi’s Stay Unbuttoned

It’s Not always Sex!

Kalyan Jewellers Sahara Q-Shop

Can controversies be good for you?Can they help you make money?

Yes, they can…!!

Camlin Permanent Marker

Dabur Vatika

Yes, they can…!!

Myntra: Bold is Beautiful

What makes it different?

Identifying the sweet spot

How much is too much???

Understand your Audience!

Understand Your Media!

Invisibility

Invisibility on Demand

Closed Circles